Marketing Finance Resume Sample
Macie Schulist
5915 Schowalter Keys,
Detroit,
MI
+1 (555) 134 0523
Work Experience
Marketing Finance Manager
06/2016
-
PRESENT
Chicago, IL
- Strong business and financial skills; includes familiarity with financial and retail analytics
- Proven ability to build strong relationships, as well as lead through influence, whether peers, stakeholders or senior leadership
- Lead a quarterly marketing performance review process with Marketing & Finance leadership to improve decision agility with actionable insights to increase Nordstrom’s return on marketing investment
- Strong business and financial skills; includes familiarity with financial, retail and customer analytics
- Experience in developing reports and/or reporting tools that clearly communicate insights and results
- Focuses on the value-added Marketing support in the areas of
- Distribution and Trade Remuneration
- Marketing Effectiveness and Efficiency through financial Analyses and Insights of Brand/Trade Performance
- Resource Allocation Insights of Marketing Investments to support the Portfolio Strategy
Marketing Finance
04/2009
-
04/2016
San Francisco, CA
- Ensures accurate and timely financial management and execution of a robust LE process
- Creates, together with Marketing, an environment favourable to
- The Application of the relevant leading edge tools available in the Group to facilitate timely business decisions, so to drive strategic and tactical decision making
- A clearly defined governance and risk guidelines to ensure controls are in place within Marketing activities (e.g. Agency and trade remuneration and terms, resource allocation, and pricing) and assists in the development and implementation of practical procedures
- The identification and fulfilment of opportunities for the improvement of Marketing and Finance processes (including Marketing planning and resource allocation), information systems and procedures in line with business development
- An increased financial awareness within Marketing, by build commercial awareness of the Finance function
- Driving an on-going process of innovation by bringing new commercial practices or systems from within BAT or other FMCG companies and sharing it with Region and other Opcos
Marketing / Finance Intern
10/2006
-
01/2009
Detroit, MI
- Ensures a challenging, supportive, and achievement-focused environment to motivate and develop Marketing Finance team
- Contributes to the development of integrated business strategies in respect of portfolio, pricing, excise, trade
- Involved in the remuneration, marketing investment, and route to market (value chain) from a commercial perspective
- Leads the financial preparation of the annual marketing company plan, providing insights into financial resource allocation decisions based on portfolio alignment and on the efficiency and effectiveness of marketing investments. Provide key financial assumptions for pricing and excise planning
- Responsible for, along with Marketing and CORA, the development of the company’s Pricing & Excise strategy
- Participates in Strategic Review
- Ensures that transparent and objective financial insights is provided to support commercial decisions
- Recommendation is taken into account in advance of determining the course of action
- Contributes and provides insights into resource allocation decisions based on portfolio alignment effectiveness of spend and longer term brand equity building
Education
Friends University
2000 - 2005
Bachelor's Degree in Finance
Professional Skills
- Strong business partnering experience and ability in balancing working relationships with different stakeholders ( personalities and priorities)
- Demonstrated communication and relationship building skills to provide effective communication across all levels of the organization
- Demonstrated skills in Excel, PowerPoint and SAP
- Demonstrated business acumen and leadership skills
- Experience in establishing and driving process improvement projects while remaining agile to adapt to changing priorities
- Expert-level Excel modeling and PowerPoint “deck-writing” skills
- Experience working in an international matrix organisation, able to balance competing priorities and manage multiple stakeholders across different geographies
How to write Marketing Finance Resume
Marketing Finance role is responsible for business, modeling, financial, analysis, finance, retail, organization, sap, powerpoint, digital.
To write great resume for marketing finance job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Finance Resume
The section contact information is important in your marketing finance resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Finance Resume
The section work experience is an essential part of your marketing finance resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing finance responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing finance position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Finance resume experience can include:
- Strong interpersonal and team building skills; ability to work with a diverse team and influence / drive change across functional and business boundaries
- Brilliant people (direct or indirect) management and development skills and a passion for driving capability growth in self and others
- Able to effectively manage projects/ results oriented
- Communication skills and ability to align complex financial and performance information with a variety of audiences
- Experience of financial analysis, accounting, budgeting and forecasting, in a large organisation
- Support Marketing team by consolidating global platform, program and solution data and providing insights and analytics on financial performance
Education on a Marketing Finance Resume
Make sure to make education a priority on your marketing finance resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing finance experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Finance Resume
When listing skills on your marketing finance resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing finance skills:
- Strong communication skills and experience distilling and presenting complex financial analysis into action-oriented recommendations
- Excellent English (written and verbal) communication skills required
- Strong interpersonal and teamwork skills…able to work across organization and influence peers and more senior colleagues
- Proven experience in Business Partnering
- Work effectively with all levels of staff within the company and external parties
- Work effectively as part of a team as well as independently
List of Typical Experience For a Marketing Finance Resume
1
Experience For Marketing Finance Manager Resume
- Strong FP&A background preferably in Marketing
- Experience in the e-Commerce and fashion industries advantageous
- A strong team player with the ability to communicate at all levels within the organization
- Highly numerate and analytical nature with strong attention to detail
- Highly flexible leadership style and proven ability to influence outcomes across a range of stakeholder groups
2
Experience For Marketing Finance Director Resume
- Balance Immediate and Long-Term Priorities
- Past management experience required
- Management and delivery of that budget in an increasingly efficient and effective manner in service of the ANZ performance ambition (short and long term)
- Excellent in written and oral English is required
- Experience in a finance role
- Assist creating and maintaining adhoc reporting as needed
- Engage with Marketing leadership on planning and trade-off investments (ROI and Success Metrics of marketing activities)
3
Experience For Senior Director, Marketing Finance Resume
- Manage weekly Expense Forecasting Process, compile and update reports using business objects. Provide accurate projections
- Assist with various financial analyses, including monthly variance analysis and seasonal planning
- Identify activities that can be centralized for all Marketing Finance teams (leverage existing frameworks from other finance teams)
- Play a leading role in the implementation of a “3 Tier” approach to business partnering (Self Service, FET Intervention, Finance Business Partner Intervention)
- A proactive member of the Regional Marketing Finance community
- Review and improve financial and business models to provide the business additional insight to make decisions on improving the business
- Analyze underlying business factors that drive expenses within the department
- Prepare monthly financial analysis and forecasting reports for business review
4
Experience For Manager, Marketing Finance, Gap Global Resume
- Assist with expense payable issues including invoice payments, vendor maintenance, inquiries and reconciliations
- ROI/MVA analysis on top Campaigns to help optimize the investment especially during the budget period
- Partner with Palo Alto finance and support CMO/SVP requests, GTM and Functional planning processes and activities, Corporate FP&A requests etc
- Lead interaction with Corporate FP&A to relay Marketing financial updates
- Develop monthly forum to communicate financial risks, opportunities, options and insights to Marketing leadership team
- Support the Marketing FP&A team
- The contribution to the development of methodologies and tools from a group perspective
- Ensure timely delivery of forecasting, budgeting and reporting requirements and delivers the required outputs for Planning and Reporting, Regional Marketing Finance and Marketing (for Brand Finance)
- Provide inputs to brand activities and evaluation for cycle planning for effective trade implementation in the field
5
Experience For Analyst, Marketing Finance Resume
- Ensure delivery of financial targets for Brand expenditure and overheads, Agency spend and Write off costs
- Contributes to the development of integrated business strategies in respect of portfolio and marketing investments from a commercial perspective, providing insights into the efficiency and effectiveness of marketing investments
- Contribute and provide insights into resource allocation decision based on portfolio alignment, effectiveness of spend and longer term brand equity building
- Provide financial input and control on any Brand Marketing related projects
- Provide Brand Marketing management with timely financial information and financial / commercial advice to facilitate decision making and improve efficiency and effectiveness of spend
- Ensures robust business cases and post implementation reviews for major brand activities. This includes assisting with setting objectives and initiating evaluations for the various activities to ensure maximum effectiveness
6
Experience For Marketing Finance Analyst Resume
- Participate in the Product Development Team as well as, Cycle Planning forums with Marketing
- Facilitate and provide inputs into Agency contract negotiations and ensure annual retainer is appropriate and well governed
- Assume responsibility for and manage the Brand Marketing Finance team, ensuring that work is being carried out proficiently, flows smoothly throughout the unit, and is delivered on a timely basis whilst maintaining its quality standards
- Ensure that finance resources are fully focused on effectively and efficiently adding value to the business, aiming to be recognized by the Marketing function as a value-adding business partner
- Foster and promote a strong work environment by motivating people and engaging team members in regular discussions for feedback, coaching, and identification of staff development opportunities and training needs
7
Experience For Senior Manager, Marketing Finance Resume
- Build effective networks with internal/external stakeholders, and Finance colleagues to improve understanding of marketing and finance strategies to drive effective results
- Consistently increase the level of financial / commercial awareness within the marketing function by educating marketing managers to raise the level of objectivity behind marketing decisions
- Consolidate monthly budget variance analysis and forecasting reports, provide recommendations and present it to management
- Consolidate monthly key performance indicator metrics reports and provide analysis on trends and drivers
- Review special projects and initiatives to provide critical feedback to business partners
- Evaluate annual financial plan for correct linkages to the strategic and tactical business plans
8
Experience For Senior Manager, Global Marketing Finance Resume
- Manage department wide operational projects and initiatives as needed
- Oversee expenses in assigned areas of responsibility
- Manage weekly/monthly GL transactions, journal entries, balance sheet reconciliations and month close processes
- Complete and monitor monthly SOX audit review for compliance
- Interact/Communicate with vendors, business partners and finance peers and management
9
Experience For Financial Analyst Marketing Finance Resume
- Dependable attendance & punctuality required
- Confirm receipt and authenticity of invoices; scan, code and route all payable billings for approval by FX management
- Approve all related PO’s/accruals and track against budget/forecast
- Global and Regional Finance
- Insights and Analytics teams
- CMO, CFO, Product GMs
- Communicate and interface directly with many levels in the organization
10
Experience For Marketing / Finance Intern Resume
- High level of judgement, drive and influence
- Proactive, enthusiastic, ambitious and passionate
- Approve all marketing invoices on a timely basis in Aspen, verifying accuracy of the charges and ensuring they are applied against the correct AME (P.O’s)
- Manage all aspects of assigned brands’ consumer marketing budget including planning, forecasting, analyzing, accounting, controlling and reporting all activities at the program level
- Financial reporting – ensure timely and accurately prepare financial records and reporting for BU marketing expense as well as Franchise marketing expense, including but not limited to Monthly Actual, RE, Annual BP process
- Internal Control - ensure adequate internal controls systems and processes are in place. Identify, investigate and resolve control issues and COBC issues
- Business Support – Engaged with your business partner in budget tracking by campaign, provide insight on prioritize the investment, resolve issues through campaign idea creation, commitment with all business partner, contract negotiation, execution as well as receivable collection
List of Typical Skills For a Marketing Finance Resume
1
Skills For Marketing Finance Manager Resume
- Able to work in a fast moving and high-pressured environment with changing priorities
- Form strong stakeholder relationships, building rapport and trust while maintaining financial discipline
- Finance experience in Marketing, Advertising or Public Relations
- Support the ongoing development of advertising effectiveness measures
- Balance multiple priorities in a challenging fast paced environment
- Good understanding of other functional areas is key
- Demonstrated strengths in finance and accounting
2
Skills For Marketing Finance Director Resume
- Experience providing financial and/or decision support analysis
- Operate in ambiguous and changing situations
- Preferably commercial experience in an FMCG or similar environment
- Strong desire for and focus on self development
- Experience in a guest service / customer contact role
- Beneficial: a genuine interest in internet technologies and e-commerce; direct experience of the eBay platform as buyer or seller
3
Skills For Senior Director, Marketing Finance Resume
- Working knowledge of standard client accounting procedures as it applies to marketing finance
- Evaluating NPD P&Ls and tracking all aspects of NPD performance, to drive the innovation pipeline
- Evaluating A&P spend, ensuring optimal Return on Investment
- Monitoring and reporting on spend versus budget, overall cost control and variance analysis
- Working knowledge of Access software
- Updating business metrics and cost opportunities
- Creating financial schedules and waterfall charts
- Oversee the operating budget and prepare regular forecasts for Global Marketing, Digital Strategy, Firm Adverting, Event Planning & WM Marketing
- Play a leading role in the driving the Finance Excellence Team change program and imbedding of new ways of working across the Finance Team
4
Skills For Manager, Marketing Finance, Gap Global Resume
- Oversee select corporate marketing budgets and serve as lead contact for Marketing labor costing planning & support
- Business partner with the marketing team in providing analysis that helps drive key brand performance, with the aim of delivering category objectives
- Responsible for all the financial analysis relating to marketing activities, for a specific category, including brand and strategic planning, providing category financial performance analysis and insight
- Extensive knowledge and understanding of the Bank’s, financial accounting, reporting and budget processes and systems
- Lead processes for core finance deliverables for Marketing program- including close, forecast and annual budgeting
- Business partner with the marketing team in providing financial insight and analysis on performance by Brand, for forecasts and Budget
- Bridge the gap between demand and supply ensuring latest, agreed, relevant volumes and costings are used in the decision making process
- Understand the fast-evolving digital marketing ecosystem
5
Skills For Analyst, Marketing Finance Resume
- Serve as a daily contact for all vendor billing related needs across all Marketing teams
- Provide PowerPoint support in creating multiple presentations to IMC (Integrated Marketing & Communications) executives
- Partner with the UK Marketing Director and Marketing Leadership Team on all finance topics
- Partner with the regional Finance Controlling team to ensure compliance with eBay finance and accounting policies
- Set the annual budget for UK Marketing as part of annual financial planning process
6
Skills For Marketing Finance Analyst Resume
- Work closely with Marketing & Finance partners to develop forward-looking strategic plan that supports company’s strategic ambitions
- Day to day collection and management of budget information and program billing
- Manage the expense analysis process, monitoring of project costs
- Proactive approach and adaptable to a changing environment
- Build relationships and work closely with the supply chain finance team, understanding the production process to aid central challenge of product costs
- Own the monthly tracking of actuals and forecast of CMCO spend
7
Skills For Senior Manager, Marketing Finance Resume
- Lead “Tier 2” Partnering interventions where budget variances or cost anomalies are identified and reviewed with business partners to resolve
- Perform key financial control processes including Month End close reviews
- Intellectually curious and tuned into industry developments (payments / marketing / fintech)
- Self-driven to learn from doing
- Desired Major; Business or Economics, Marketing
8
Skills For Senior Manager, Global Marketing Finance Resume
- Computer literate with an advanced working knowledge of spreadsheets and financial systems
- Evaluate digital marketing campaigns and recommend growth opportunities
- Assess how digital channels interact (attribution) and how this influences funding allocation
- Champion performance tracking tools for digital acquisition channels
- The strategic allocation and investment of marketing funds (~$70m AUD)
9
Skills For Financial Analyst Marketing Finance Resume
- Resilience and calm working under pressure and to deadlines / outcomes; and
- Business and Regional Planning
- Learn quickly, make sense of complex situations and respond to a fast-changing environment
- Review narrative comments written by Marketing Leadership Team
- Oversight of daily PSAP transaction activities to ensure proper tracking of budget, commitments and actuals
- Team lead for the marketing analysts, provide direction on issues and new initiatives to finance and operations
- Business engagement in day to day operations with customers and other supporting areas
10
Skills For Marketing / Finance Intern Resume
- Collaborate and work closely with the Director of Finance and the Financial Analyst to manage the accuracy of the Marketing Investment for North America
- Develop and analyze the annual Marketing budget and weekly forecast
- Analyze and create omnichannel reports for Marketing
- Create consistent reports for Marketing Campaigns with defined metrics for measurement
- Partner and collaborate with other functional areas, including Gift Cards
- Reports title financials to Corporate Planning
- Support the month-end, quarter-end and year-end reporting requirements in accordance with deadlines
- Lead and run Marketing’s Investment Council Process
- Assist with the completion of company’s global budgeting process
List of Typical Responsibilities For a Marketing Finance Resume
1
Responsibilities For Marketing Finance Manager Resume
- Proactively and continuously drive end to end process improvements in marketing finance and operational for greater efficiency in liaison with other finance functions
- Maintain an always-up-to-date view of UK marketing investments by channel. Analyse and make recommendations on changes to our investment mix, in response to changes in channel performance or external business dynamics
- Provide weekly updates on the performance of marketing investments across key financial and customer metrics (visitors, buyers, purchases, ROI, …), leveraging standard reporting and interactions with the regional Marketing Analytics team
- Manage the month-end-close process for Marketing, coordinating with the broader UK Finance team and regional Financial Analysts to consolidate a single view of UK Marketing actuals, forecast and variances
- Optimise processes and establish new ones to drive continuous improvements in the way we operate
- Build, challenge and approve business cases for new marketing investments
- Partner across all business units to increase financial transparency in management reporting & business line performance
- Work closely with financial controls teams on monthly variance analysis and reporting
- Partner with legal and sourcing on contract and RFP development
2
Responsibilities For Marketing Finance Director Resume
- Manage the monthly and annual accrual process for Firm & WM Marketing
- Oversee accounting for chargeback’s and monthly re-classes for tickets/venues and other expenses
- Oversee all invoice processing activities and regulate spend against forecast
- Resource management for all contingent on-boarding requests
- Beneficial: experience with the following marketing channels: including Paid Search, SEO, Affiliates, Social, Internet Display, Brand, Loyalty, Email, Buyer Coupons
- Beneficial: familiarity of analytical measurement techniques and their strengths and limitations
3
Responsibilities For Senior Director, Marketing Finance Resume
- Beneficial: familiarity with enterprise finance systems (e.g. SAP BPC) and BI tools (e.g. Tableau)
- Develop and deliver financial presentations to senior Morgan Stanley executives
- Oversee agency & vendor contractual relationships
- Oversee the department global allocation process to the business units
- Enforce and manage company policies internally and with clients
- Financial approver for all internal approval systems including: expense reports (concur), on-boarding requests (fieldglass), department purchasing (Ariba), printing and creative (immedia), travel (ereq) and consulting (MER’s)
- Key contact for financial controls, tax, audit, compliance on marketing governance
- Proficient in Windows based PC applications including Excel, PowerPoint and Word
4
Responsibilities For Manager, Marketing Finance, Gap Global Resume
- Interact with Senior/Executive Management both within Morgan Stanley and the agency
- Help with contracts; spend reconciliation
- Support project approval initiatives and act as requisition super-approver
- Support commercial committee and product committee meetings, where applicable
- Act as finance business partner to Marketing teams managing all aspects of financial performance and analytics for assigned programs including sales, profitability, and capital. This includes also cross divisional coordination of the activities with other Functions, like Supply Chain and R&D
5
Responsibilities For Analyst, Marketing Finance Resume
- Build metrics, tools, reporting and presentations to show marketing portfolio performance. Oversee consistent, monthly financial reporting of these metrics. Provide key strategic financial support throughout the product lifecycle ranging from initial product innovation to on-going profitability assessments
- Support Marketing team expenses tracking and controlling activities (Actuals review/Forecast/Budgeting)
- Drive and support ad hoc and recurring financial analyses and other projects to drive gross margin improvements. This includes support for the annual Strategic Business Review and Planning processes
- Between 6 and 10 years in financial planning & analysis and business support drive decision support and business initiative implementation
- Take the lead to develop broad finance solutions and approaches that result in being accepted by global teams as standard
- Team player attitude, ability to build and maintain relationships
- Provide context for the financial results and influence areas of material impact
- Drive scale and optimization end to end; provide guidance for compliance and governance
6
Responsibilities For Marketing Finance Analyst Resume
- Build capabilities to drive consistency and scale
- Manage teams of analysts, setting objectives and reviewing performances, providing guidance and support, arranging training and ensuring alignment to team and company goals. Motivate, lead and develop FP&A teams
- Lead process, system, and control improvements in collaboration with Corporate FP&A, Accounting, and System teams for increased efficiency and effective financial analytics for the WW Finance organization
- Work in a remote environment
- Prepares/Reviews title budgets (Ultimates)
7
Responsibilities For Senior Manager, Marketing Finance Resume
- SOX/account reconciliation compliance
- Manages quarter end process
- Manages/Maintains territory financial system
- Prepares/Reviews title P&L statements
- Manages/Maintains corporate financial system (Hyperion)
- Manages territory budget submission process
- Have the mindset on drive the changes
8
Responsibilities For Senior Manager, Global Marketing Finance Resume
- Grasp systems and databases complexities (i.e. HFM, QlikSense)
- Work under pressure/time constrained environment
- Innovation and new product business cases and strategy support
- The strategic direction of the business (innovation, future category focuses and formation of ‘Strategic Plan’ feed for the following year’s Annual Operating Plan)
- The formation and implementation of commercial capability for the broader marketing function (including enabling streamlined performance management and an increasing ability to self-service on commercial analysis reporting); and
- Development and management of analyst team members
- Highly proficient in Microsoft Excel and dynamic budget management
- Seeks to understand root cause of issues and action-orientated at source
- Part or Qualified CIMA or ACCA
9
Responsibilities For Financial Analyst Marketing Finance Resume
- Communicate and influence at both peer and senior level
- Tenacious and resilient with the ability to cope with a high workload and strict deadlines
- Proficient in applicable business software such as Business Objects, SAP and Mobius
- Play a leading role in the building and implementation of a new standardised reporting solutions to meet the requirements of the CMCO and Category, working with Finance Business Partners
- Work closely with other FET teams to develop continuous improvement in processes
- Maintenance of budgets on a a standardised tool across Bought in Costs
10
Responsibilities For Marketing / Finance Intern Resume
- Key point of contact for Business Partners on all budget management matters and decision support across a wide portfolio of CMCO spend
- Support Business Partners on budget reallocation decisions enabled via timely & accurate information together with CMCO specific expertise
- Manage Master Data structure across portfolio of Category and CMCO spend
- Drive process improvement and job fundamental across CMCO teams
- Oversee the quarterly and annual, reconciliation, reporting and variance analysis of budget (manage to deadlines for submissions for both IB finance and country marketing teams where applicable, ensure complete and accurate information, conduct analysis)
- Support budget owners in development of annual budget, quarterly forecasts
- Review financial data and categorize expenses
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