Marketing Expert Resume Sample
Ervin Stiedemann
583 Hallie Mews,
Houston,
TX
+1 (555) 852 8348
Work Experience
Senior Marketing Expert
10/2015
-
PRESENT
Houston, TX
- Ensure SLA in place locally with the 3 BUs and expectations set at the right level. Monitor these SLA’s execution with BUs through regular checkpoints with local BU heads and take corrective actions when and where necessary
- Drive business case development for new commercial/industrial publishing and packaging ColorPRO Technology programs, and as a key member of the ColorPRO Technology project team drive marketing execution per HP’s Licensing Development Process (LDP)
- Represent the customer’s media needs as part of the GSB NPI printer development team
- A first experience in a similar position is mandatory
- Educational background in marketing with proven track record in digital
- Very good understanding of online and social media and the tools to analyse (eg. Google analytics, targeting of people via different channels, Facebook insights, Salesforce or similar platforms)
- Able to translate the marketing needs into strategy, obectives & digital KPIs
- Lead the creation of SAP S/4HANA Cloud solution marketing collateral, such as sales presentations, flipbooks, videos, etc., as well as original thought leadership pieces, with particular focus on the Manufacturing line of business audience
Product Marketing Expert
08/2010
-
06/2015
New York, NY
- Ensure effective online communication through different channels (e.g. social media, website)
- Min. 3-5 years of experience in the same or similar position (experience from FMCG companies is an advantage)
- Trade marketing and agency handling experience
- Independent, self-motivated, detail-oriented
- Outstanding communication and influencing skills with pro-active and energetic attitude
- Customer focused, creative and with sales credibility
- Desire to continually learn and develop as an individual as well as the team
- To act as a trusted advisor to senior clients in the Iberia Cluster
Marketing Expert & Assistant / VW Rbcn
06/2006
-
05/2010
Houston, TX
- Guide and lead, as part of the global rollout, the Schindler local entities (KGs) to adapt and localize the Schindler Ahead Marketing material inside defined guidelines
- Responsibility for execution of marketing initiatives such as promotions, marketing campaigns, trade shows and marketing plan development
- Drive and coordinate marketing developments to strengthen the brand and ensures appropriate positioning on the local market
- Ensure constant and efficient coordination with agencies, corporate communications and retail for all marketing activities
- Coordinate marketing campaigns with sales activities
- Conducting evaluations and analyses of market and research on customer satisfaction, marketing conditions and competitor activities
- Manage relevant marketing budget
Education
University of Southern California
2001 - 2006
Bachelor's Degree in Digital Marketing
Professional Skills
- Stellar communications skills as demonstrated through written, presentation and visual campaign development
- Proven experience in cross-functional international teamwork
- Extremely competent organizational and project management skills
- Working as a team and excellent collaboration with other Group and KG Marketing/Communication and Sales departments is part of the success and a key attitude
- Experience executing and/or leading digital marketing programs for digital agencies or client marketing organizations
- Experience executing and/or leading digital marketing programs for digital agencies or client marketing
- Experience executing and/or leading at-scale performance marketing programs for digital agencies or client marketing organizations
How to write Marketing Expert Resume
Marketing Expert role is responsible for marketing, translation, media, digital, research, design, manufacturing, integration, retail, software.
To write great resume for marketing expert job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing Expert Resume
The section contact information is important in your marketing expert resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing Expert Resume
The section work experience is an essential part of your marketing expert resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing expert responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing expert position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing Expert resume experience can include:
- Strong technical and analytical skills to establish, assess, adjust and routinely improve marketing campaigns over their lifecycle
- Effectively handle and prioritize multiple and complex projects
- Strong analytical experience and expertise with web analytics software
- Ensure products and capabilities created deliver on defined value proposition by performing data analysis and validation
- Demonstrated understanding of automotive campaign performance analytics
- Work closely with FindLaw Product and Analytics Teams to validate market opportunity, flesh out product concepts, and develop business cases
Education on a Marketing Expert Resume
Make sure to make education a priority on your marketing expert resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing expert experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing Expert Resume
When listing skills on your marketing expert resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing expert skills:
- Excellent understanding of social media and online marketing
- Excellent understanding of Marketing concepts and tools
- >10 years’ experience in Marketing ideally partly in a digital / industrial environment
- Strong personality with a creative and convincing attitude
- Digitally savvy – understand and know how to use social media tools, video, PPT and we willing to expand skill set
- More than 2 years of experience in a similar role
List of Typical Experience For a Marketing Expert Resume
1
Experience For Product Marketing Expert Resume
- Troubleshoot and resolve performance issues using best practices while creating new, innovative solutions to meet the changing needs of our clients
- Drive campaign ROI and leverage client relationships to assist the sales team in retaining and growing accounts
- Clear understanding of the auto dealership structure (sales and service)
- Mastery of key technologies and systems to manage marketing campaigns
- Monitor, evaluate, and leverage standard processes to manage campaign performance and determine actionable improvement opportunities
- Manage client expectations, communication, automotive industry benchmark alignment to performance metrics
2
Experience For Digital Marketing Expert Resume
- Integrate multiple data sources into a unified actionable results plan that guide the automotive client through the plan of action
- Knowledge of ad management and analytics platforms – DFP, Media Math, Google Analytics, Adobe, Facebook, YouTube and Simpli.Fi
- Develop & advise on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for our clients
- Monitor, evaluate, and leverage standard processes to manage SEM/display campaign performance across ReachLocal’s publisher networks to determine improvement opportunities
- Min. 5 years’ experience in B2B Marketing
- Experience in marketing or sales
- Social media management including twitter, linkedin, inbound marketing platforms and internal social networks
3
Experience For Polyols Marketing Expert Resume
- Website content management and online marketing-related tasks
- Assist with a variety of digial marketing and brand manaqgement tasks when required (event logistics, contact vendores...)
- Develop ideal for creative marketing campaigns
- Content creation for the client's website, blog articles, newsletters, whitepapers, press releases (portuguese & english)
- Research and explore new channels to engage our target audience
List of Typical Skills For a Marketing Expert Resume
1
Skills For Product Marketing Expert Resume
- Strong, demonstrable, background in digital assets development and key areas of specialization
- Maintain subject matter expertise in his/her Digital Marketing discipline(s) by monitoring emerging (and cutting edge) industry developments
- Develop a deep understanding of ACO provider needs/insights and leverage that learning into the marketing of Blue Shield products, programs and services
- Participate on and/or lead large cross-functional and project teams developing and implementing new marketing strategies, processes, and tools
- Ensure completed marketing campaigns are evaluated and learning outcomes are disseminated across the company
- Provide innovative marketing and business development thinking - be solutions oriented
- Clear understanding of marketing fundamentals – objectives, strategies, tactics and creative development process
2
Skills For Digital Marketing Expert Resume
- Knowledge of SEO, SEM, Programmatic Ad-buying, UX, CRO, Mobile Business, Mobile and Digital Analytics, Service design /Design Thinking
- Comfortable working with business, marketing and IT stakeholders
- Build rapport with client representatives, including digital and marketing staff members, through routine and scheduled interactions
- Develop strategic annual marketing plans for all assigned ACO partners
- Structured and systematic way of working
- Team player and supporting attitude
3
Skills For Polyols Marketing Expert Resume
- International travelling required 30%
- Think quickly and critically on a broad range of digital marketing topics across various verticals; data-driven thinker
- Work well within a team environment and feel comfortable with managing multiple projects simultaneously
- Think quickly and critically on a broad range of digital marketing topics across various verticals
- Develop an ACO member retention program
- Manage joint projects, programs and “work streams” that result from the ACO plans
- Work collaboratively with the marketing line of business leads, product development, market insights, and other internal parties to identify target markets and develop integrated and multi-media marketing campaigns
4
Skills For Facebook Marketing Expert Resume
- Extensive experience in the Consumer’s engagement field: loyalty, promotion, campaign design and execution, communication
- Multicultural experienced and able to manage international teams
- Strong professional focus on customer acquisition, digital media, cross channel campaign management, personalization, data management, and digital analytics
- Lead creative implementation from project brief through evaluation
- Own and manage all facets of the marketing communications process for assigned projects; this includes strategy, tactical recommendations and execution, budget, results tracking, vendor and stakeholder relationships
- Establish working relationships with ACOs and key individuals from the relevant business sectors within Blue Shield.Blue Shield of California is a mission driven not for profit health plan that is focused on ensuring all Californians have access to high quality health care at an affordable price
- Establish working relationships with ACOs and key individuals from the relevant business sectors within Blue Shield
5
Skills For Loyalty & Digital Marketing Expert Resume
- Passionate within the digital world, following the latest trends
- To learn about the data & analytics sector from one of the most innovative business analytics firms
- To be a key part of the portuguese and US market launch
- Bilingual in portuguese and english
- Intermediate level of Photoshop and Illustrator is desirable
- Well organized, detail oriented and proactive
- Quick learner able to adapt to new technologies and responsibilities
6
Skills For Marketing Expert for Comunications Resume
- Microsoft Office Excel intermediate user desirable
- Self-motivated, result oriented, independent
- Influence and engage different stakeholders
- Intellectual interest in the health care system, how it works, and where Blue Shield fits into it
- Strong focus on customer acquisition – managing performance marketing channels e.g. Search, Programmatic, Social, Affiliate, Email, conversion rate optimization -- and/or CLM eg: managing customer data, segmentation, and driving personalization of owned channels
- Deep understanding of the ad-tech ecosystem, with hands on experience with bid managers, DMP’s and DSP’s, leveraging 1st and 3rd party to data to drive marketing impact
- Experience with marketing analytics and attribution
- Strong focus on customer acquisition – managing performance marketing channels (e.g., Search, Programmatic, Social, Affiliate, Email, conversion rate optimization, etc.)
- Proven ability to drive change, and collaborate cross-functionally to drive business results
7
Skills For Group Card Marketing Expert Resume
- And/or CLM (e.g., managing customer data, segmentation, and driving personalization of owned channels, etc.)
- Strong focus on customer acquisition, managing performance marketing channels (e.g. Search, Programmatic, Social, Affiliate, Email, conversion rate optimization, etc.) and/or CLM (e.g., managing customer data, segmentation, and driving personalization of owned channels)
- Communicate with senior marketing leaders and C-level executives
- Takes a leadership position within Oracle and with the customer for digital Marketing solutions
- User acquisition strategy across all biddable channels (paid search, paid social, display, affiliate marketing) and across all consumer platforms (web, mobile)
- Optimisation and monitoring of key metrics (CPI, CAC, LTV). Identify key learnings to optimise campaign
- ‘test and learn’ approach working closely with the Business Intelligence team
8
Skills For Marketing Expert & Assistant / VW Rbcn Resume
- Track record of working on paid search (Google) and paid social (Facebook, Twitter, Instagram) campaigns
- Provide testing and production support
- Reports to the Iberia Apps Director
- Works with sales and delivery to ensure solutions are both sellable and deliverable
- CRM strategy definition and implementation
9
Skills For Senior Marketing Expert Resume
- SEO / SEM strategy definition and implementation knowledge
- Keeps up to speed with biddable trends for all the channels and markets
- An advanced intermediate/advanced knowledge of excel
- Gain Organizational alignment with experts in other departments to establish consistent point of view reports (POVs)
- Own and/or champion initiatives/capabilities to drive incremental performance/value
- Execute pilots defined in concert with Product Management and Product Development
- Work with various groups to create Product/Solution/Capability Best Practices
10
Skills For Industrial Print Marketing Expert Resume
- Partner across the organization to monitor key performance indicators (KPIs)
- Leverage data to analyze, troubleshoot, and remedy portfolio performance issues
- Perform competitive analysis and recommend actionable items
- Develop and advise on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for our clients
- Demonstrated knowledge of digital KPI success for automotive dealerships and what success looks like
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