Marketing & Communication Resume Sample
Ike Lesch
3225 Gretchen Vista,
Chicago,
IL
+1 (555) 268 9228
Work Experience
Manager Marketing Communication
08/2017
-
PRESENT
Houston, TX
- Develop, implement, and evaluate the annual communications plan across the community’s discreet audiences in collaboration with the YMCA’s leadership and branch executive directors
- Implement the Y’s national brand and educate all audiences on the appropriate usage of Y brand tools
- Assist senior leadership in creating speaking and educational opportunities to promote the YMCA’s initiatives
- Lead strategic oversight of Marketing and Communications team; align with key departments to ensure local goals are being attained
- Coach, mentor and inspire the team to deliver and exceed expectations
- Community: Makes member and community needs priority and do everything in his/her power to engage and partner with members and community to exceed expectations
- Volunteerism: Advances the legacy of volunteer engagement and leadership
- Philanthropy: Values and supports the many facets of philanthropy as an essential component on achieving the Y’s mission
- Inclusion: Values all people for their unique talents and takes an active role in promoting practices that support diversity, including and cultural competence
Marketing & Communication
06/2012
-
04/2017
Phoenix, AZ
- Creates reports and analysis on the SAY’s web and social media usage, and google analytics
- Monitors the website’s, mobile and social media “Contact” requests
- Coordinate marketing communications projects and event/tradeshow execution
- Support development of marketing and promotional materials for tradeshows, congresses, key opinion leader advisory meetings, and investigator meetings
- Foster dynamic collaborations between global and regional marketing teams
- Demonstrated experience and leadership in managing comprehensive strategic marketing and communications, media relations, and marketing program to advance an organization’s mission and goals
- Serve as the hotel’s primary brand ambassador, ensuring that brand guidelines are followed. Develop the hotel’s communication strategies and execute the marketing, public relations and marketing campaigns in conjunction with the Sales, Spa, Food and Beverage departments to ensure profit growth and brand exposure
- Leading ongoing management of digital touch points, including local web sites (home page and top level sections), social networking landing pages, blogs, internal platforms and mobile. Propose, plan and coordinate daily content creation and coordinate between diffusion channels including brochures and pitch books
Internship Marketing & Communication
03/2010
-
05/2012
Boston, MA
- Relationships: Builds authentic relationships in the service of enhancing individual and team performance to support the Y’s work
- Influence: Employs influence strategies that engage, inspire, and build commitment to position and achieve the overall Y goals
- Communication: Listens and expresses ideas effectively and in a manner that reflects a true understanding of the needs of the audience
- Functional Expertise: Has the functional and technical knowledge and skills to do the job at a high level of accomplishment
- Emotional Maturity: Demonstrates effective interpersonal skills
- Commitment to Quality Results: Demonstrates and fosters a strong commitment to achieving goals in a manner that provides quality experiences
- Developing Others: Recognizes and acts on the need to continually develop others’ capabilities to attain the highest level of performance possible
- Serves as an expert in Y-USA graphic standards, branding, voice and messaging in all print, web, digital, and mobile communications to advance the Y’s mission and cause in our local community
Education
Fairleigh Dickinson University - Metropolitan Campus
2005 - 2010
Bachelor's Degree in Marketing
Professional Skills
- Marketing strategy and alignment: Able to develop integrated Sector marketing strategy to deliver on EY and BMC priorities; aligning marketing with EYs’ TMT sector growth, brand and revenue goals. Able to advise senior stakeholders on marketing and communications concepts
- Demonstrated planning and project management skills. Strong attention to detail and outstanding analytical skills
- Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and media activities
- Excellent organizational skills, with the ability to prioritize and multi-task and work within tight deadlines
- Experience:experienced in MS Office applications and Adobe Photoshop skills are an advantage
- Excellent verbal communication, writing, editing and presentation skills
- Strong problem solving and troubleshooting skills with the ability to exercise mature and executive judgment
How to write Marketing & Communication Resume
Marketing & Communication role is responsible for basic, interpersonal, research, design, database, analytical, editing, organization, adobe, presentation.
To write great resume for marketing & communication job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketing & Communication Resume
The section contact information is important in your marketing & communication resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketing & Communication Resume
The section work experience is an essential part of your marketing & communication resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketing & communication responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketing & communication position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketing & Communication resume experience can include:
- Demonstrated capabilities in working effectively with cross-functional teams and in-country marketing and sales units
- Excellent written communication, editing and presentation skills
- Excellent analytical, problem solving, organizational, leadership, interpersonal and motivational skills. An interactive, “team player” approach
- Experience in prioritizing, multi-tasking, and completing projects in a time-sensitive manner
- Experience with and a strong understanding of social media marketing practices and strategies
- Drive an effective framework for turning data into compelling, evidence-based narratives – with a global standard, regional guidance, and country localization
Education on a Marketing & Communication Resume
Make sure to make education a priority on your marketing & communication resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketing & communication experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketing & Communication Resume
When listing skills on your marketing & communication resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketing & communication skills:
- Experience in client relationship skills and experience in self-directing and taking initiatives
- Able to demonstrate writing, editorial, and content development skills including receiving, tracking, and implementing feedback
- Experience in creative and critical thinking skills, goal setting, and attention to detail
- Excellent PC skills including extensive knowledge of spreadsheet and database applications
- Strong influencing and communication skills to navigate accross the organization particularly with high level decision makers
- Experience in managing and prioritizing multiple tasks and deadlines, and working collaboratively in a fast-paced, dynamic team environment
List of Typical Experience For a Marketing & Communication Resume
1
Experience For Manager Marketing Communication Resume
- Strong ability to set priorities, excellent organisational skills
- Demonstrated management skills and ability to work effectively to build high-quality teams, relationships with colleagues, customers and executive.
- Strong analytical skills with the ability to evaluate various options and quickly make recommendations
- Ideally in-depth marketing knowledge of satellite, telecommunications or IT industries as well as good project management experience
- Familiarity with HTML, Javascript, CSS, and basic animation skills
- Define marketing KPI’s and manage the effectiveness and efficiency of marketing and communications programs through the use of adequate tools
- Drive measurement and tracking of effectiveness of marketing communication programs
2
Experience For VP Marketing & Communication Systems Resume
- To maintain good working relationships with your colleagues and all other departments through working by The Golden Rule.
- Responsible for building strong, highly collaborative relationships
- Ensure effective management within the marketing communications function, with provision for succession
- Generate and monitors effectiveness of sales campaigns, advertising programs and technical literature
- Experience with Adobe InDesign and Photoshop
3
Experience For Marketing Communication Executive Resume
- Good English level required (written, understood and spoken)
- Experienced in the daily usage of office and communication software tools (IBM Notes, MS Word, MS Excel, MS PowerPoint)
- Work with Analytics team and channel partners to monitor content effectiveness and make recommendations for improvement
- Owning and maintaining site analytics, metrics, and campaign reporting. In depth knowledge of SEO and ads programs
- Sharing BDPs across the CSA Countries
- Unyielding attention to detail that results in zero typos and errors, due to the highly visible nature of the position
- Seeking input into the development of new guidelines, processes, resources, etc.
- Advertising, MS Office, SAP
- Support the Marketing Managers in Paris dealing with the daily relation with CIB teams (IT, CRM, Products, Distribution, Sales)
4
Experience For Director of Marketing Communication Resume
- Support the Marketing Communication Manager to develop and provide weekly / monthly updates to marketing initiative score cards designed to track ROI
- Lead, setup and execute marketing concepts and advertising campaigns in order to increase brand awareness of GovSat solutions and services
- Ensure the monitoring and completion of marketing and communication plans in-line with timescales and budget
- Supervise or monitor the development of technical literature and advertising campaigns. Develop and coordinate product promotion and advertising
- Create value proposition for the industry, focusing on the customer and ensuring communication consistency
- Lead the planning of business marketing communication(s)
5
Experience For Senior Manager Event Marketing & Communication Resume
- Familiar with marketing and Branding operations as well as project management (stage gate process)
- Handle small marketing communication projects, working with a creative agency
- Responsible to request marketing support materials according the local needs, and target audience
- Work closely with the Marketing design project officer to deliver the most attractive content to our audience
- Develop and manage department budgets for the marketing/communications/ programs
- Is the guardian of the brand guidelines and execution of branded marketing programs / materials
- Executes approved national and local store marketing initiatives with excellence
- Backup on local marketing
6
Experience For Director Strategic Marketing Communication Resume
- Coordinates the execution of marketing specific aspects of Pharmacy Services initiatives and programs
- Oversees development of creative assets for patient facing as well as internal communications, Power point templates, pharmacist-owners Conference materials
- Support the Marketing Communication Manager to track budget
- Develop the marketing and communications strategy for GovSat
- Manage services and solutions marketing activities (e.g. events, website, articles, brochures, collaterals etc.)
- Support the definition of new products and execute the related marketing and communications strategy
7
Experience For Gaza-marketing Communication & PR Supervisor Resume
- Serves as the marketing and communication point of contact for assigned programs and services. Responds to and evaluates requests in a timely manner
- Implement the group overall marketing communication goals. Monitor communication results. Initiate and update
- Assist to manage marketing campaigns and projects e.g Webstore Management
- Proficient in Ms Office Suite, including Excel, PowerPoint
- Aptitude in using online platforms
8
Experience For Marketing & Communication Program Coordinator Resume
- Define and assess success metrics for the program. Ensure all necessary data are available for critical decision making
- Responsible to create a marketing plan for the country to support commercial strategy
- Responsible to request and control marketing budget in a monthly basis
- Support internal areas with communications materials according the DHL brand guidelines
- Clever and persuasive thinking, with both an analytical and creative point-of-view
- Remain current on market and business trends affecting DHL’s business
- Build and manage a rich content/editorial calendar that engages our multiple audiences to enlarge our brand’s presence
- Strengthen the CIB's identity and apply our brand tone in our multiple markets
9
Experience For Internship Marketing & Communication Resume
- Ensure articulation of desired image and position, assure consistent communication of image and position to all constituencies, both internal and external
- Business and Client Insight: Maintain up-to-date knowledge on the sector issues, trends and long-term implications for EYs’ brand and Go To Market approach in the sector
- Change agent: Drive innovation and change across the Sectors’ GTM strategy, maintaining focus on continuous improvement
- Provides monthly analytics/metrics, reporting on the effectiveness of the strategies. Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity. Review and share data that supports the resort’s strategic plan
- Experience in the marketing field required, experience in a hospitality environment highly desired
- Marketing and communication experience for a major international corporation, including at least 5 years in senior position, managing teams and managing managers
- Graphic design of, but not limited to: print collateral, digital mediums, presentations, & videos
10
Experience For Marketing & Communication Associate Resume
- Ensure brand value proposition is communicated where applicable, strengthening verbal identity and strategic communications. Ability to copy write & copyedit as needed
- Helps to improve the department and company’s overall communication processes
- Oversee the development and deployment of an enterprise’s offer management program
- Develop and implement an integrated strategic marketing and communications plan to advance ManTech’s brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs across key stakeholder audiences
- Develop all elements of ManTech's business, design and drive ManTech’s national social media strategy and tactics
- Oversee development of all ManTech’s print communications including the marketing collateral materials and electronic communications including ManTech’s website and new media; manage relationships with associated vendors
- Exercise judgment to prioritize media opportunities, and prepare talking points, speeches, presentations and other supporting material as needed
List of Typical Skills For a Marketing & Communication Resume
1
Skills For Manager Marketing Communication Resume
- Strong personal computer skills and a strong understanding of MS Office applications
- Good coaching, presentation and inter-personal skills
- Demonstrated experience working with brands on a national level or in major market
- Administration- Excel, Microsoft Office, Power point, typing skills
- Prior management experience
- Manage multiple tasks and long-term projects effectively
- Demonstrate honesty, reliability, ethics and professionalism; demonstrate consistency between words & behavior
- Advanced communication skills, ability to communicate complex concepts clearly to multiple audiences
2
Skills For VP Marketing & Communication Systems Resume
- Understanding of marketing principals and experience in a marketing environment
- Understanding of metrics and ROI techniques for measuring media and communication effectiveness
- Brand strategy: Align with and strengthen EY brand by defining, supporting and enabling a consistent brand experience for internal and external stakeholders
- Demonstrated knowledge of writing in AP style, media relations, pitching stories, content development, and copy-editing
- Hands on experience conceptualizing and driving integrated communications campaigns including PR and newsletters and other vehicles used within BSNA
3
Skills For Marketing Communication Executive Resume
- Proven success in developing impactful Social Media acquisition, advertising and community engagement programs
- Experience managing marketing communications projects such as brochures, videos, etc
- A writer with excellent working knowledge of digital and traditional marketing formats and tools
- Experience in conceiving and presenting ideas to piers and third parties
- Experience with graphic design and layout using Adobe CC tools
- Experience with managing websites and social media
- Relevant experience in communications or marketing in global companies, preferably within technology related groups
- Experience in integrated marketing communications
4
Skills For Director of Marketing Communication Resume
- Experience in healthcare marketing and communication
- Is passionate about writing as a profession and the power of content within the consumer experience
- Develop good internal working relationships
- Two to five years’ experience in marketing and communication roles
- Significant experience of 2 to 3 years as Marketing/Communication manager, preferably in an agency or large corporate environment, or as a journalist
- Excellent follow through capability; demands high level of performance from self and others
- Experience with social and digital communication platforms required
5
Skills For Senior Manager Event Marketing & Communication Resume
- Over 8 years’ work experience with at least 2 years in the financial service industry
- Understanding of integrated marketing to include social, digital, brand building, media and corporate communications
- Working Practice: creative and self-reliant
- Understand all marketing channels including web, digital, events, email marketing and lead nurturing programs
- Understand the financial planning process including investments, asset protection, retirement, estate planning and tax issues
- In depth understanding of customer perception and behavior and applying that to move the brand forward
- Working in a global role with multicultural exposure and working in matrix organizations
- Work on a fast moving and evolving organization
6
Skills For Director Strategic Marketing Communication Resume
- University student in economics, marketing, advertising, communications or related field
- Assist with media event planning (prepare and send invitation, confirm RSVP, check set up, be present to greet the invites during the event)
- Includes occasional presentation design and assistance to Leadership, often requiring quick turnaround and evening or weekend work
- Develop the department’s new website to provide consistent branding, layout, content creation, and enhancing overall website appearance
- In B2B Marketing, and/or B2B Agency
- Business partner support of our worldwide distribution network, as well as supporting all sales-related activities on a daily basis
- Support the Unit on copywriting activities and content creation
7
Skills For Gaza-marketing Communication & PR Supervisor Resume
- Proactively communicate with stakeholders during all phase of a campaign’s lifecycle
- Drive new product launch, product related database marketing campaigns and projects
- Adaptive to dynamic and fast changing environment
- Strategic thinking ability; self-motivation; organizational sensitivity
- Exceptional creativity, innovation and strategic thinking
- Interact with all levels of staff, including senior executives
- In a marketing communications-related role, with increased levels of responsibility
- Develop metrics of success for each communication effort, and adjust plans as we learn what is working
- Write/edit/proofread documents, applying universal grammatical and editorial rules and standards as well as Baxter’s standards
8
Skills For Marketing & Communication Program Coordinator Resume
- High proficiency in spoken and written English, including presentation in Microsoft PowerPoint
- Activities are performed in an environmentally controlled office setting
- Use critical thinking to make decisions and/or analyze and report data/results of tests conducted
- To have the drive and ambition to progress quickly - a real passion for marketing
- Knowledge:knowledged (or deeply interested) about eMobility and electric vehicles and in the marketing environment
9
Skills For Internship Marketing & Communication Resume
- Education:Master student of Communication, (Online) Marketing, International Business or a related topic
- The role requires significant leadership to inspire the creative and marketing communities to take factual, sports and lifestyle brands into a new direction
- Be strategic and analytical in the creation of an integrated marketing strategy
- Plan, strategize and execute marketing campaigns
- Maintain an organized system to ensure that processes are getting completed on time
10
Skills For Marketing & Communication Associate Resume
- Build positive and productive working relationships with partners, and the community; encourage this behavior in others
- Review brochure contributions content and images, ensuring brand alignment and USPs are highlighted based on target audience
- Assist in planning or other brand-mandated and hotel events
- Basic photography and video execution for internal facing initiatives
- Involves prepping and package files for print
- Digital coding of email and web creative
- Continuous Improvement: Able to apply insights gained from measurement of outcomes to drive improvement in BMC strategy, plans and activities
- Oversee the SGSUP website’s content, identify information needs, use analytics to drive and develop new content, and ensure timely posting of news and events
List of Typical Responsibilities For a Marketing & Communication Resume
1
Responsibilities For Manager Marketing Communication Resume
- Marketing campaign experience would be considered as an asset
- Create marketing communication tools, including videos and presentations
- Prepare, drive and monitor (digital) marketing campaigns to support current business
- Knowledge of the companies in the CAC 40 index, of economic and social issues, and of the French media landscape
- Mastery of office tools (Excel, databases…)
- An interest for the press and economic news would be appreciated
- Corporate Communications: Defining processes and developing training and communication materials for corporate/regional crisis management situations, such as a product recall
- Digital Marketing: Researching and defining relevant Key Performance Indicators (KPIs) to track and analyze the efficiency of our digital communicationsin North America
2
Responsibilities For VP Marketing & Communication Systems Resume
- Managing the contents of the companies’ web sites
- Innovation & Product Development: Researching, analyzing and presenting new product development opportunitiesin both traditional and new markets and categories
- 1) Manage the Office of Admission’s marketing and communication efforts, collaborating with the Director of Admission and Assistant Director for Admission Marketing and Communication to create and execute a comprehensive communication plan for prospective students at every stage of the recruitment process
- 4) Collaborate with other functional teams within the division to ensure all communication with students and on/off-campus intermediaries aligns with the department’s overarching recruitment communications strategy
- Positions products and services (in conjunction with segment owners and subject matter experts) to various customer audiences, including strategic accounts, government, automotive and Kent’s and Lawson’s general customer base. Writes and edits copy in customer-facing material and content
- Global work schedule and time zone management
3
Responsibilities For Marketing Communication Executive Resume
- Ensures application of visual identity standards
- Support and execute national initiatives
- Maintain, support and coordinates the annual promotional calendar of activities
- Maintain the website up-to date
- Contribute to build Social Network calendar
- Communicate to parties updates on projects
4
Responsibilities For Director of Marketing Communication Resume
- Introduce and present the banner to new member
- Support the Marketing Communications Manager to develop and maintain a comprehensive creative production calendar and relationships with print, distribution and promotional item vendors
- Work in cross functional team and support the Marketing Communications Manager on all needed projects
- Support the Manager and Directors on administrative tasks
- Develop and manage integrated marketing communications campaigns for HM’s lines of business by working collaboratively with management, peers, direct reports and outside vendors to ensure optimal results
- Lead and execute the GovSat brand management and development strategy
- Ensure public presence is in-line with brand definitions
5
Responsibilities For Senior Manager Event Marketing & Communication Resume
- Plan and support budget process for the assigned functional responsibilities
- Execute and support press relations as well as communication activities (in coordination with the the SES Press Relationships’ team, the Luxembourgish Government)
- Conferences/speeches: manage the positioning and activities at major industry or topical conferences, prepare the related programmes, panels, speeches, presentations and sponsoring packages
- Implement and manage external SLA’s and support contracts (e.g.: Web agency, PR agency, Branding and Data management)
- Creativity and a talent for design
6
Responsibilities For Director Strategic Marketing Communication Resume
- Work on own initiative, “Can-do” attitude
- High level of personal integrity, and ability to adhere to a strict code of conduct
- Knowledge of CRM would be an advantage
- NATO/EU secret level clearance are mandatory
- Develops and executes marketing and communication plans and adheres to deadlines and budget assignments. Follows department process for approvals and project initiation
7
Responsibilities For Gaza-marketing Communication & PR Supervisor Resume
- Establishes and maintains strong working relationships with cross-functional departments and marketing and communication teams and effectively manages and coordinates the activity of multi-functional teams
- Works closely with marketing and communication team and functional partners on the development and creation of marketing and communication tactics in support of marketing strategy and plans. This includes partnering on creative design and messaging and managing materials development and distribution
- Supports the development of marketing and communication plans and manages assigned projects to support the successful execution of those plans. Ensures effective tracking and reporting of assigned components
- Performs Challenging tasks efficiently and effectively. Anticipates problems and takes corrective action prior to completing the task
- Develops content and writes for internal and external communication, marketing collateral, blogs, newsletters and other tools and channels
8
Responsibilities For Marketing & Communication Program Coordinator Resume
- Coordinates completion of projects and ensures high quality of all deliverables. Manages the review process between stakeholder groups for marketing and communication deliverables
- Stays abreast of key marketing, communication, and consumer/audience trends, and works with research and media teams as necessary to gain better understanding of audience behavior and the market
- Progressive experience in communication, marketing, or public relations
- Travel occasionally (20%)
- Actively seeks constructive feedback and remains open and receptive
- Develop content for customers and sales newsletters
- Update product information for the Intranet and web
- Support new topics like SEO and DDG (search engine optimization and digital demand generation)
9
Responsibilities For Internship Marketing & Communication Resume
- Enhance the engagement of the customers and the business by leveraging our key tools such as situational analysis, sales & marketing plans, the pricing quote tool, marcom resources, effective product launch kits, etc…
- Ensures effective sales tools and literature, issue press releases, and updated web content exist
- Maximize success at trade shows and successfully create and manage brand awareness
- Communication Plan in conjunction with management
- Work closely with Environmental Health & Safety to ensure products meet local, state, and federal/country regulations
- Create brand identity and recognition for the industry
- Extremely competent on trade shows and on communication (as journalist)
- Travel accross the EMEA region (up to 20%)
10
Responsibilities For Marketing & Communication Associate Resume
- Create and implement multi-faceted content for use across channels – both digital and traditional – that drives consumer engagement with Ameriprise and advisors
- Work with business partners to develop and confirm key messaging and to gain understanding of organizational and client needs. Maintain awareness of key corporate messaging to implement consistency across our channels
- Update marketing materials to reflect evolutions in our client experience, sales processes and program initiatives and support advisor-client interactions. This includes shaping and managing content development, writing, editing, design, reviews and production
- Ensure content meets the audience needs, is appropriate for the channels/media in which it’s implemented, and delivers the Ameriprise brand consistently across all marketing tactics and channels
- Related experience in strategic communications, writing, marketing communications, PR, advertising and content development
- Experience with content architecture, meta data and content marketing requirements, and ongoing content management
- Manage annual budgets and plans (public relations, advertising and online) as well as the local hotel marketing plan and budget
- Plan, research or coordinate with vendors and supervise the production of marketing materials, reports, and promotional and internal communications materials. Primary contact for vendors
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