Marketer Resume Sample
Icie Thompson
8137 Arden Overpass,
Chicago,
IL
+1 (555) 389 2133
Work Experience
Senior Marketer
07/2016
-
PRESENT
Chicago, IL
- The role includes ideation of a cohesive digital marketing strategy including the design and development of digital marketing programs that support PIMCO’s business objectives
- Develop marketing programs to generate demand from nonprofit organizations and manage pipeline opportunities in support of sales
- Reduce broad concepts and business strategies into structured programs, and then execute and report on these programs and their success against target objectives
- Research, develop, produce and present comprehensive demand generation plans for short and long-term profitable growth
- Strategically utilize marketing tactics in a combined and integrated marketing manner -- including email, web seminars, calling campaigns, live regional events, social media, search engine marketing, and more – to manage multi-touch campaigns
- Develop the campaigns, execution steps, content requirements, reporting templates, and supporting systems management
- Provide tactical support, as needed, for other marketing programs and projects led by the rest of the team
- Monitor and assess reach, engagement, market penetration, and product positioning to develop or adjust demand generation plans to drive new pipeline
- Stay abreast of market trends through all available resources including trade publications, 3rd party market reports, direct customer contact, and participation in industry conferences/expos/tradeshows
Marketer
11/2010
-
01/2016
Dallas, TX
- Evaluate the needs of the market, research customer trends, and turn that into effective ways to reach people
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all programs
- Collaborate closely with marketing teammates to learn about, share, and implement company policy, new initiatives, and best practices
- Act as a liaison between EMEA and APAC sales and the marketing department to continue to align goals and efforts across teams
- Work closely with Global Event Manager, providing local support as needed for client events and trade shows
- Experience within marketing, preferably at a software company
- Proven experience successfully managing digital marketing campaigns from conception through execution
Junior Marketer
01/2008
-
07/2010
New York, NY
- Coordinate with internal and external stakeholders (e.g. UMG Brands, the client’s team) to conceive and achieve marketing objectives for each partnership through digital and direct-to-fan marketing campaigns
- Analyze the efficiency of the trade marketing’s actions implemented
- The marketing teams in charge of the theatrical and video new releases of our films
- The digital clients
- The marketing teams new releases and catalogue France & Benelux
- Increase brand awareness and promote Eze Software products and services within the London and European market
- Manage and execute digital marketing campaigns from strategy to creation and monitor effectiveness through analysis and reporting
- Raise the visibility of meaningful content via the right channels so that it can be more easily found and consumed by target audiences
Education
University of North Carolina at Asheville
2003 - 2007
Bachelor's Degree in Marketing
Professional Skills
- Superior verbal and written communication skills required; including prior experience presenting to and influencing across organizational boundaries
- Strong analytical, problem-solving and prioritization skills; and
- Strong influencing skills, with an ability to build consensus and engagement across teams, functions and geographies
- Strong customer relationship building and management skills. Able to build relationships in a short period of time with new external parties
- Demonstrate solid influencing skills
- Good relationship management skills and an ability to collaborate effectively with colleagues within Marketing, other key UKI functions and wider TR teams
- Excellent marketing communication skills and highly customer focussed
How to write Marketer Resume
Marketer role is responsible for marketing, presentation, basic, digital, customer, microsoft, excel, trading, refining, procurement.
To write great resume for marketer job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Marketer Resume
The section contact information is important in your marketer resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Marketer Resume
The section work experience is an essential part of your marketer resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous marketer responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular marketer position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Marketer resume experience can include:
- Excellent presentation and communication skills, with proven ability to persuade and sell strategic recommendations to senior stakeholders
- Team work attitude - evidence of working effectively in teams is essential
- Strong analytical and problem-solving skills, ability to diagnose a situation and provide recommendations with minimal guidance
- Good planning/project management skills combined with a hands-on mentality
- We are only considering candidates who have prior experience launching consumer facing mobile or web apps
- Proven experience with 1:1 marketing in multiple channels, including: Direct Marketing, Digital Media, Display, Social, SEM, SEO, Video
Education on a Marketer Resume
Make sure to make education a priority on your marketer resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your marketer experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Marketer Resume
When listing skills on your marketer resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical marketer skills:
- Demonstrate strong written, verbal communication, and presentation skills
- Effective written and verbal communication with influencing skills
- Demonstrated ability to effectively maximize the ROI of marketing content strategies
- Proven track record of effective and positive agency management or agency experience
- Strong organization and communication skills, ability to manage multiple complex projects and timelines and work under pressure
- Strong written and verbal communication skills, with ability to influence and motivate all levels of the organization, including sales representatives
List of Typical Experience For a Marketer Resume
1
Experience For Digital Marketer Resume
- Strong communication, stakeholder management and collaboration skills
- Analytical skills (a data-driven mindset)
- Proven experience delivering large-scale, multi-year change in a complex environment
- Strong leader who can set strategic direction, manage large teams and inspire strong business performance
- Demonstrate the Code of Conduct for the agency. Be a participant in maintaining a strong work environment and culture for team members
- Proficient computer skills — especially Excel, PowerPoint, and Word
- Measuring effectiveness and ROI of marketing strategies and tactics with data analytics and re-calibrating to maximize results
- Experience developing commercial strategies, developing creative commercial deal structures, and implementing business plans
2
Experience For Senior Marketer Resume
- Prioritize and implement highest impact marketing growth programs, utilizing appropriate marketing mix of price, channel, promotional tactics, and product
- Experience in tactical online and performance marketing
- Five-seven years of digital marketing experience
- A deep appreciation for the role of creative and design in marketing effectiveness
3
Experience For Field Marketer Resume
- Significant marketing experience, preferably in a B2B professional services environment
- Experience in customer intelligence, digital marketing domain
- Experience with Pardot or similar systems
- Experience with Salesforce or similar CRM tool
- Experience working with global teams in different time zones
- Strong relationships with digital partners, agencies and industry peers
- Demonstrated track record of delivery, results orientation and bias for action
4
Experience For Senior Channel Marketer Resume
- Excellent verbal and written communication, detail-oriented
- Experience in an international and complex organizational environment
- Professional outreach experience within the fields of SEO, PR, Social Media, Sales, Marketing or related
- Solid grasp of SEO, including on-site and off-site optimization
- A strong writer who can easily shift styles for different audiences
- Utilize software to track market execution, effectiveness, and frequency of in-store displays and campaigns, plan-o-gram and pricing compliance
5
Experience For Channel Marketer Resume
- Ensures maximum third party reimbursement through effective negotiation of service contracts
- Working on advertising, promotions, direct mail, merchandising, training and education, sales process and resource development projects
- Supporting Regional and Channel marketing and sales including advertising and brand awareness, sponsorships, promotional and sales campaigns
- Ensuring all data post marketing and binding effort is updated correctly in the system
- Leading the development of firm-specific marketing campaigns in line with Invesco’s goals and objectives for the channel based on client engagement plans
6
Experience For Senior Marketer Commentary Marketing Programmes Resume
- Assisting in the development of channel marketing campaigns in line with Invesco’s goals and objectives based on client engagement plans
- Marketing and Maintaining Clients
- Providing leadership, motivation, direction and support to the team Travelling regularly for site inspections and events
- Leveraging customer insights to inform brand strategy
- Understanding products’ value propositions and how our products can improve small law firms productivity, accuracy, profitability, etc
7
Experience For Junior Marketer Resume
- Evaluating and adjusting marketing communications to respond to market trends and competitive conditions, as well based upon as data analytics and performance
- Evaluating and adjusting marketing communications to respond to markets trends and competitive conditions, as well based upon as data analytics and performance
- Leveraging industry, competitor, and client insights to inform program strategy
- Merchandising, leveraging channel partner GTM methods
- Willing to travel around the different regions of the country, at least once a month or more frequently if required
- Influence and hold accountable all partners who are delivering marketing plan tactics and content, ensuring all are executed according to schedule
- Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing/sales initiatives
- Create, manage, and execute paid acquisition strategies across a growing list of marketing channels (including Facebook, Google, Twitter, Bing etc.)
8
Experience For Senior Digital Marketer Resume
- Supports the portfolio in tracking the global implementation of marketing programs, including the collection and reporting of the global results
- Continually evaluating and adjusting product marketing strategies and marketing communications to respond to markets trends and competitive conditions
- Execute a storage optimization strategy by buying distressed supply, using leased storage facilities, providing risk management, and selling at optimal prices
- Manage email marketing campaigns start to finish, including list pulls, segmenting lists, subject line testing and execution
- History of building marketing campaigns and seeing their success
9
Experience For Growth Marketer Resume
- Lead the marketing relationship with key stakeholders - including sales, matrix marketing teams and partner channels
- Partner with product marketing to create compelling content that demystifies investing for the advisors and the investors they serve
- Execute a quality control process for quotations delivered assuring coverage, condition, rating and pricing accuracy
- Provides coaching on digital marketing best practices with internal stakeholders
- Executes and manages paid digital campaigns including SEO, paid search, paid social, and display advertising campaigns
- Assists with executing marketing automation and personalization plans
- Champions the global portfolio marketing strategy with a digital integrated focus leveraging core components of Digital and eCommerce best practices
10
Experience For China Channel Marketer, VP Resume
- Create product marketing and/or technical writing (one sheets, case studies, guides, reports, presentations)
- Passionate about inbound marketing and the transformative effect it could have on the marketing industry in Japan
- Love working with sales teams and helping them close business
- Manage content lifecycle workflow from creation through approvals, editing, publishing, measurement, and maintenance
- Is conversant with various digital marketing channels and has the ability to analyze and optimize ad campaigns across Facebook, Google, Twitter, & Bing
- Understand and utilize pipeline and marketing data to ensure targets and objectives are being met; Forecast, measure, analyze and report on impact of programs
- Coordinate the planning and execution of field marketing activities on the ground
- Coordinate with corporate marketing, channel marketing, and corporate communications to initiate campaigns across channels
- Deep understanding of web analytics, SEO, social media, SEM, A/B testing, and content management
List of Typical Skills For a Marketer Resume
1
Skills For Digital Marketer Resume
- Effective facilitation, communication and leadership skills
- Proven project management experience - including assisting on multiple projects in a high-paced environment with shifting deadlines
- Exceptional communications skills, particularly for writing, editing and communicating with leadership
- Prior experience implementing Google Analytics using Google Tag Manager
- Assist in the development of marketing dashboards to communicate results effectively across the marketing team and business
- Effectively work across functionality by partnering on product launches, branding, customer communications, events, sales enablement, and content
2
Skills For Senior Marketer Resume
- Experience building highly targeted and effective email campaigns and landing pages
- Proven experience with marketing automation, drip campaigns, and lead nurturing
- Creative thinking, critical analysis and problem-solving skills
- Effectively manage the spend of paid search budgets while maintaining high standards of performance metrics
- Prioritize and work in a fast-paced, dynamic environment with changing priorities
- Attention to detail, the ability to prioritize and strong time management to deliver high quality work for multiple accounts while meeting aggressive deadlines
- Demonstrated ability and experience with negotiating commercial contract terms and conditions
- Two to three years of marketing experience; Agency experience an asset
3
Skills For Field Marketer Resume
- Institutional channel marketing experience and a solid foundational grasp of investment products and their application and relevance in these markets
- Be able to prioritize and work in a fast-paced, dynamic environment with changing priorities
- Quick and sharp reading skills
- Superior communication skills via email, phone, or social networking to build valuable relationships
- Proven experience with common digital marketing tools
4
Skills For Senior Channel Marketer Resume
- Experience in creative and user experience design and development, agile development process
- Flexible and able to adapt to business requirements. Possess high level of personal initiative, accountability, follow-through skills
- Demonstrate good presence with customers and work cross-functionally with other specialists around the world
- Well organized, with the ability to prioritize workload and manage multiple priorities
- A demonstrated ability to prioritize workload, juggle many tasks and strive for results
- Previous customer service skills with the ability to service both internal and external customers
- Measuring effectiveness and ROI of marketing programs and tactics with data analytics. Recalibrating programs to maximize results as needed
5
Skills For Channel Marketer Resume
- Crafting value proposition and positioning messaging to develop effective go-to-market strategies that drive demand generation and customer engagement
- Understanding of eCommerce strategies, and experience leading initiatives to drive online store sales
- Analyzing trends , program effectiveness, and compliance to regulations and policies
- Partnering with leadership to create effective sales tools to help deliver a value-driven message to the sales channel and partners
- Experience concepting and developing programming for event marketing programs
- Manage effective campaigns across the digital marketing mix and seek additional insight through leading in-depth statistical analysis, A/B testing and CRO
- Extremely organized and comfortable streamlining many moving parts. Comfortable juggling multiple high priority projects simultaneously
- Experience designing and executing omni-channel integrated marketing programs
6
Skills For Senior Marketer Commentary Marketing Programmes Resume
- Marketing strategy experience in the advertising, marketing technology or media industry
- Experience creating content for campaigns and aligning content to company’s messaging pillars
- Extensive experience in developing and executing global digital marketing plans and strategies, internally and externally
- Highly skilled in analytical thinking and problem solving, with a keen eye to attention to detail
- An understanding of online advertising platforms - experience with Marin or Kenshoo desirable
7
Skills For Junior Marketer Resume
- Product marketing or marketing experience
- Experience managing integrated marketing campaigns
- Experience managing advertising industry events
- Demonstrated record of executing marketing content and communication programs
- Experience selling and/or marketing specifications to government agencies
- Take initiatives to improve the customer experience across target groups by partnering and leveraging the e-channels and IT teams
- Work with complex problems, innovating, and experimenting to learn quickly, and to scale programs when proven efficient
8
Skills For Senior Digital Marketer Resume
- Experience optimizing Web sites and campaigns for branding and demand creation objectives
- Work experience in marketing, growth, strategy consulting or business operations
- Understand the core principles of viral marketing and have experience implementing them
- Digital media experience working at a media agency or in house digital marketing
- MBA in Marketing or related field required; Educational pedigree demonstrating strong academic credentials
- Experience handling digital marketing data & analytics and quantitative analysis to measure and optimize digital spend
- Experience with integrated marketing and communications campaigns
- Professional, energetic and composed demeanor as well as experience interacting with senior executives and key internal stakeholders
9
Skills For Growth Marketer Resume
- Work with developer team to optimise our website/app for lead generation and ranking and ensure an awesome digital experience for our audience
- Experience in web analytics, using Google Analytics, Adobe Analytics, and/or Google Tag Manager
- Internship/work experience in sales and/or marketing
- Experience collaborating within a cross-functional team environment
- Strong working knowledge of MS Office, MS Access, Excel, and PowerPoint
- Strong working knowledge of MS Office, MS Access, Excel and PowerPoint
- Experience with SalesForce and marketing automation
10
Skills For China Channel Marketer, VP Resume
- Professional marketing or business development experience
- Directly related work experience in marketing, communications, or sales within Investment Management Industry
- Experience to work under pressure with deadlines, while managing programs simultaneously
- Experience with marketing landscape
- Experience managing all aspects of a program in an organization
List of Typical Responsibilities For a Marketer Resume
1
Responsibilities For Digital Marketer Resume
- Strong knowledge of / experience from digital playing field across web, social media, blogs, forums, mobile etc. Preferably from B2B business
- Developing ‘MVP Tests’ to prove (or disprove) your hypothesis and demonstrate a ‘Test & Learn’ mindset within your team
- A proven track record of developing and implementing sales plans that yield growth and consistently meeting established referral goals
- Experienced key user in IT tools (MS Office, Salesforce, CMS, content design tool, Digital Marketing/social marketing tool)
- Demonstrated record of accomplishment of meeting rapid-pace, demanding client needs
- In Digital Marketing role – ideally a combination of agency and / or in - house experience
2
Responsibilities For Senior Marketer Resume
- Demonstrates autonomy, assertiveness, flexibility and cooperation in performing job responsibilities
- Two to three years of entry level marketing experience
- Team player with the ability to build strong working relationships with key internal stakeholders, vendors and customers
- Designing, developing and distributing products and sales
- Monitoring our sales, identifying pain points and suggesting improvements
- Consulting with managers and recommending solutions to a wide range of difficult problems
- Preparing and updating presentations, proposals, and communication materials
3
Responsibilities For Field Marketer Resume
- Understanding of campaign segmentation and analytics
- Partnering with Creative, Development, and UX leads to drive cross-functional teams in the definition, selection, and ongoing use of an engagement platform
- Launch new products into the U.S. market, executing global launch plan, recommending U.S pricing based on global price corridors and providing NPP forecast
- Proficient understanding of risk management, hedging, trading strategies, and market fundamentals
- A track record of developing, implementing and enhancing BtoB customer journeys
- Manage all aspects of email deployment, including asset receipt, audience segmentation, rendering testing across devices, and QA
- Work with the sales and marketing team to improve lead nurturing and scoring strategies, as well as optimize current customer engagement
4
Responsibilities For Senior Channel Marketer Resume
- Help win new digital marketing clients by writing and presenting clear, strategic approaches in response to briefs
- Advanced understanding of digital marketing, including onsite & offsite optimization
- Day to day coordination / monitoring of monthly corrective action plans according to monthly results & follow up with sales
- Full understanding of refining processes and operational considerations as it applies to IST’s business
- Expertise implementing digital marketing methodologies within a BtoB environment
- Develop online experiments like A/B testing website/app and manage online marketing campaigns with our digital agency
- Analyse the results of our marketing efforts and integrate trends to develop insights that provide forward guidance to sales and marketing plans
- Serve as liaison to other IBM email marketing teams, including the IBM Analytics team and IBM Bluemix teams
- Familiarity with the Internet industry and social media, Web development, Web site tracking, search engine optimization, and online advertising programs
5
Responsibilities For Channel Marketer Resume
- Originate and support crude, feedstock: products and blending marketing opportunities in China
- BS/BA in marketing, communications, public relations, advertising, journalism, or equivalent is required
- Develop New Business: Focus on closing business and gaining new market share of our digital products and solutions
- Coordinates the organization, maintenance and updating of customer and investment product and services information on the organization’s intranet system
- To assist head of China GM sales in devising business strategies and to be in coordination with all GBL’s both regionally and globally
- Market Analysis: Carries out the market/Competitor analysis. Understand customers’ products and processes (Customer Journey Mapping)
6
Responsibilities For Senior Marketer Commentary Marketing Programmes Resume
- Provides the global portfolio expertise during the rollout of business transformation activities such as
- Develop and manage assets, partnerships and marketing strategies across all of PIMCO’s digital properties
- Execute in the short-term while simultaneously developing longer-term strategy
- Collaborates with and provides guidance to subsidiaries on local pricing decisions
- Develops strategy with subsidiaries around promotional activities, ensuring global coordination with supply chain and other cross-functional groups
- Tracks global pricing and reports progress to upper management
- Provides the global pricing expertise for business transformation activities
- Develop and execute targeted Jemstep marketing campaigns in line with Jemstep’s and Invesco’s goals and objectives
- Assists marketing team with other projects as needed
7
Responsibilities For Junior Marketer Resume
- Lead the development of channel marketing campaigns in line with Invesco’s goals and objectives based on client engagement plans
- Handle pricing and execution of various fixed income derivative transactions
- Develop transparent pipeline and tracking of future trades/ deal flow
- Credit exposure modelling and trade execution
- Understand challenges facing customer segments, products’ value propositions and how customers can use Thomson Reuters products to solve their challenges
- Schedule meetings with company representatives; take meeting minutes and distribute to agency as required
- Collaborate with TSD Global Portfolio team to develop sales and marketing tools to position 3M products and to articulate the 3M value proposition
- Thrive in an energizing environment
- Act as a liaison between APAC sales and the marketing department to continue to align goals and efforts across teams
8
Responsibilities For Senior Digital Marketer Resume
- Creates engaging digital content
- Provides support to the communications team regarding campaign strategy, message development and execution from the digital viewpoint
- Assists with integrated (digital, social media, offline) campaigns (ex: landing page creation, target audience definition and tactical execution, etc.)
- Supports social media presence through tracking, analysis, and content strategy
- Executes email marketing campaigns, measures and optimizes
- Updates and maintains website using SEO best practices
9
Responsibilities For Growth Marketer Resume
- Creates and manages online advertising and other paid digital campaigns
- Deep working knowledge in social, digital, and programmatic media, specifically Facebook and Display
- Accept constructive criticism and coaching
- Focus on the important whilst maintaining a long term strategic view
- Formulate range and pricing needs, based on market developments and competition analysis
- Keep the pricing and information info-Bulletin up to date
- Knowledge of deal approval protocols, credit, contracts, accounting
- Proficient at using Web analytics tools, such as Omniture (Site Catalyst), Google Analytics, Google Webmaster Tools
- The ability to anticipate business needs and proactively address the changing environment
10
Responsibilities For China Channel Marketer, VP Resume
- BA or BS in Marketing or related business field
- The ability to work with campaign planning software
- Responds to inquiries from Financial Advisors about the department’s investment philosophies, products and services
- Strategic watching and competitive analysis on financial markets and trends in the Americas (data analysis & statistics, competitors’ new releases and evolution, new development analysis – payoffs, underlings…
- Work with designers and business stakeholders (investment teams, corporate events team) to develop conference promotional materials (invitations, promotional materials, signage, etc.) in line with Invesco’s brand guidelines and client engagement plans
- Market expertise – Knowledge of competitive landscape and technical requirements to drive strategy and roadmap
- Technical depth across hardware and software to be able to evaluate customer requirements and communicate with both customers and internal engineering organizations to drive system level solutions
- Experience in digital marketing, with specific knowledge in at least two of the following sources with an interest to learn more (SEO, PPC, Display, Email, Social, Content Marketing, Online Video)
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