Manager, Digital Analytics Resume Sample
Janet Franecki
571 Blake Mall,
Chicago,
IL
+1 (555) 250 9496
Work Experience
Manager, Digital Analytics
03/2017
-
PRESENT
Chicago, IL
- Partner with the email marketing team to provide actionable insights on performance of the program across all campaigns and the overall health of the email file; Partner with cross-functional teams to develop long-term segmentation and personalization strategies for the email program
- Ownership of weekly/monthly reporting and performance insights across all social platforms including; Facebook, Twitter, Blogs/Community and Pinterest. With the end goal of understanding and increasing the “value” of social marketing
- Make strategic recommendations for tools/processes to fill data gaps in the social space
- Develop long-term roadmap to leverage data/insights out of the social graph
- Identify and execute new and emerging analytical techniques to understand how interaction with Games drives additional online behavior and make recommendations on how to adjust programs and tactics to further influence positive behaviors
- Partner with product management team to analyze and report on new features across digital screens leveraging multiple data sources; Develop/own processes with product management team to support ROI analysis tied to a regular release schedule
- Bring best practices to build a world class portfolio of analytics solutions in support of HP Inc.’s digital transformation
- Leads and mentors a high performing team of 3+ Digital Analytics Associates (at varying levels) focused on technical design and analytics for mobile, native and web capabilities
Manager Digital Analytics
05/2011
-
09/2016
New York, NY
- Develops talent, bench strength, succession planning, and creates career expansion and mobility opportunities
- Provides support and guidance to assist with prioritization, team development and timely delivery of current and upcoming initiatives
- Provides direct reports with formal, ongoing feedback and performance reviews; documents all conversations in the performance management tools provided by Human Resources.
- Provides consistent updates on the status of progress/issues, risks and concerns to Digital Leadership and key internal partners
- Ensures operational excellence for data collection throughout all Digital channels via strong documentation, application configuration, user management and training
- Cross channel measurement (e.g., site, display, content, social, mobile)
- Advanced web analytics tools and tagging strategy (Adobe Omniture required)
- Understanding of SEO, SEM/PPC strategy
- Social media analytics tools (e.g., Sysomos. Radian6)
Assistant Manager, Digital Analytics
04/2007
-
03/2011
Los Angeles, CA
- Experience with test design for landing page and creative optimizations (e.g., Adobe Test&Target, Optimizely)
- Visual presentation of data through Excel, Tableau or other tools
- Support the business and key stakeholders – leverage our information sources to support our decisions and provide insights into audience behavior to maintain Nickelodeon’s stake as an industry leader in digital analytics
- Design and implement KPI Frameworks and govern creation of reports and dashboards covering strategic, tactical and operational KPI’s
- Local/regional/global adidas ecom leadership
- Lead evolution of agency metrics processes and techniques on a regular basis. Identifying novel and cutting edge, relevant applications, technologies, and vendors for digital and social media measurement and bring those applications to the forefront for consideration within MAC’s company’s measurement repertoire
- Desire to stay abreast of beauty and technology landscape to develop regular competitive analysis’ for digital marketing and social media landscape
Education
Grand Valley State University
2002 - 2006
Bachelor's Degree in Statistics
Professional Skills
- Excellent written and oral communication skills, with outstanding presentation and PowerPoint skills
- Organized, reliable self-starter with strong creative thinking, analytical, problem-solving, and interpersonal skills
- Experience with project or program management skills
- Excellent written / verbal communication, project management and presentation skills
- Strong experience and capability building dashboards using best-in-class BI data visualization tools (Power BI, Tableau) required
- Relevant work experience, ideally with applied experience in experiment design, hypothesis testing, marketing analytics, or statistical analysis
- Demonstrated top performance in prior roles, with a clear track record of success and increasing levels of responsibility
How to write Manager, Digital Analytics Resume
Manager, Digital Analytics role is responsible for analytical, analytics, software, digital, visualization, powerpoint, integration, retail, finance, credit.
To write great resume for manager, digital analytics job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Manager, Digital Analytics Resume
The section contact information is important in your manager, digital analytics resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Manager, Digital Analytics Resume
The section work experience is an essential part of your manager, digital analytics resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous manager, digital analytics responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular manager, digital analytics position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Manager, Digital Analytics resume experience can include:
- A very strong set of quantitative analytical skills demonstrated through advanced academic training and extensive practical experience
- Strong communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
- Strong presentation skills and story-telling
- Strong skills and story-telling
- Proven project management skills, including the ability to lead projects or work on several projects simultaneously
- Extreme attention to detail and outstanding analytical skills
Education on a Manager, Digital Analytics Resume
Make sure to make education a priority on your manager, digital analytics resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your manager, digital analytics experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Manager, Digital Analytics Resume
When listing skills on your manager, digital analytics resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical manager, digital analytics skills:
- Strong written and verbal communication skills. Capable of communicating clearly across all teams and levels of the organization
- Solid Microsoft Office skills with expert Excel knowledge (e.g. complex calculations, pivot tables)
- Demonstrated experience in managing the analytics lifecycle, including testing methodologies
- Experience in a corporate setting with demonstrated analytical, problem-solving, or reporting background
- Demonstrated experience producing deliverables in a fast-growing business environment
- Experience working in Adobe Analytics, Adobe Experience Manager, and Adobe Campaign
List of Typical Experience For a Manager, Digital Analytics Resume
1
Experience For Manager Digital Analytics Resume
- Proven project management skills, including the ability lead projects or work on several projects simultaneously
- Effectively prioritize and answer adhoc business questions
- Lead A/B testing and experience targeting program, including identification of opportunities, development of test plan, execution, and analysis
- Campaign analytics experience, agency and/or client side preferably with an e-commerce focus (supporting Testing & Optimization, marketing, etc.)
- Hands-on experience managing and leading analytics projects across multiple business areas
- Manage and develop our digital analytics capabilities and operate as a key insights person for the marketing team
- Digital Analytics experience in Web, Mobile, Search and Testing & Optimization is required
- Experience with A/B and Multivariate testing (Adobe Test & Target, Google Website Optimizer, Optimizely, etc.) is required
- Work independently with an entrepreneurial mindset, multi-tasking and the aptitude to prioritize tasks is required
2
Experience For Manager, Digital Analytics & Insights Resume
- Experience analyzing data (specifically web analytics data) to identify client insights
- Advanced experience of digital marketing in a brand environment
- Advanced experience with BI, Financial, Merchandising processes, tools and KPIs
- Prioritize, drive and implement native mobile analytics tracking
- Establish a strong relationship with the client through a demonstration of industry knowledge and of client’s basic business issues
- Working closely with DPI and the Data Architecture team to build business requirement documents for new tracking and improving existing tracking
3
Experience For Assistant Manager, Digital Analytics Resume
- Partnering with, guiding, and training DPI Team Members for self-service data and analytic needs to create a data savvy culture within DPI
- Creating standard reporting, dashboard, and metrics so that everybody is speaking the same language
- Understanding of SEO practices as it relates to data analysis and insights is required
- Providing guidance and recommendations for DPI KPIs and success metrics for individual tests, projects, product launches, and MVPs
- Monitoring the product release cycle for functional issues and real business impacts
- Conducting root cause analyses for any data or product issues
- Co-ordinate and assist with coding, testing, and debugging tagging implementations
- Deep understanding of social media measurement, reporting, social listening, brand health and campaign optimization
4
Experience For Manager, Digital Analytics, Chicago Resume
- A thorough understanding of digital landscape and emerging trends and convert them into POVs and solutions
- Exposure to internet advertising and technology behind adserving and knowledge of SEO/SEM
- Manage marketing channel and campaign reporting for NFL.com and subscription products
- Leverages existing models and scorecards to assist driving analytics to be more predictive
- Support & embed digital analytics services including define, design, implement, deploy, report & test across Regional & Country marketing programs
- Assist in the overall administration of the Adobe Analytics platform, including user adoption, training and support
- Proficiency with analyzing data using advanced Excel, SQL and ideally R and/or Python
- Manage A/B testing approaches and roadmaps for enhancing campaign efficacy and conversion
- Curious mind that wants to explore boundaries of data science, including machine learning, AI and chatbots
5
Experience For Analytics Manager Digital Analytics Resume
- Understand client’s business questions and be able to develop solution architecture, both for existing clients as well as prospects
- Knowledge of analytics techniques like regression, clustering, Decision tree, Bayesian, random forest etc
- Leverage first and third party data to build actionable audience segments used for targeted marketing and onsite personalization
- Develop retention marketing and re-engagement tactics to maximize consumption and prevent subscriber churn
- Manage relationships with analytics vendors and marketing agencies
- Build dashboards to monitor marketing goals and KPIs
6
Experience For Engagement Manager, Digital Analytics Resume
- Summarize and present key insights and learnings to inform marketing and product enhancements
- Manage end to end deliverables of the projects, regular task and adhocs by adhering to timelines and stakeholder expectations
- Develop and maintain dashboards, automated alerts and reports for individual brand teams and global franchise marketing teams
- Manage the A/B testing/optimization deployments within the digital space triggered by insights based on data and observed trends
- Support Social Listening measurement related work as it relates to GSIA initiatives
- Manages a team of 2 analysts working cross-functionality with teams across the Bank
- Understands a variety of digital tracking and measurement partners and capabilities (Adobe Analytics, DoubleClick, ComScore, Sizmek, etc.)
7
Experience For Manager, Digital Analytics, Vogue.com Resume
- Manages data sets and databases of varying size and complexity
- Develop KPIs based off campaign objectives for targeting platforms
- Packages written insights, including unrealized pockets of value to internal and external partners
- Participate in the design, set up, and evaluation of A/B and multivariate testing and site personalization
- Implement impactful visualizations using tools such as Excel and Tableau
- Quickly master current analytic projects, tools and existing relationships with stakeholders and partners
- Architect a reporting and scorecard structure for the data to provide meaningful insights to our stakeholders that truly impart ‘metrics that matter’
- Craft stories from the numbers that present analytics in a visual and compelling format
- A track record of partnership and collaboration, providing strategic guidance to stakeholders
8
Experience For Product Analytics Manager Digital Analytics & Insights Resume
- Analyze performance and impact of site marketing initiatives and site modifications
- Provide marketing and site usability recommendations for optimization based on data-analysis
- Present metrics and key project findings in recurring business meetings
- Build robust business dashboards and provide analytics tool training for cross-functional partners
- Liaise with ESD’s marketing communications agency on analytics and digital initiatives
- Documents assumptions, methodology, metric definitions, and test plans to facilitate peer reviews
- Manage, mentor and coach a team of talented analysts
9
Experience For Manager, Digital Analytics Resume
- Work with Editorial Director, development team, and other marketing staff to help manage and develop protocols for SHO.com A/B Testing - including the tracking of tests and reporting of results
- Maximize content creation efficiencies by identifying high-value content within existing assets to facilitate syndication across HMI’s brands
- Provide traffic data and audience insights to the Sales teams
- Contribute to the success of Disney’s digital strategy by using analytics to explore and create consumer insights from Disney and business partners’ products and platforms, with a focus on social media
- Measure the success of an advertising campaign in its impact in achieving the client’s objectives, and constantly seeking ways to improve the accuracy or timeliness of this measurement
- Professional experience analyzing media data
10
Experience For Manager Digital Analytics Resume
- Contribute to the design and measurement of new advertising tactics deemed appropriate in furthering the client’s objectives
- Collaborates with stakeholders to identify KPI’s for customer experience on both online and offline channels and design reports and dashboards to capture the same
- Experience performing and leading Web Analytics
- Ensure that mobile app tracking is accurate
- Develop user stories that support member’s journeys and drive tagging requirements that feed technical specifications
- Lead a team of resources within the digital analytics team focused on app
- Recommend optimization tactics to improve app performance continuously
- Manage the compilation and dissemination of regular (e.g. weekly, monthly, quarterly, etc.) reports on performance of the app channel
- Experience leading others; ability to foster positive team member engagement, manage performance, identify skill gaps, and provide coaching to enhance skill development
List of Typical Skills For a Manager, Digital Analytics Resume
1
Skills For Manager Digital Analytics Resume
- Good planning skills – and with a well organised approach to deliverables
- Mindset of a constant learner eager to master new skills at a high level
- Hands-on, advanced skills with Omniture; Knowledge of GA valuable
- Excellent English (Native or Strong Fluency)
- Own, create, manage, and distribute reports and KPI dashboards to effectively communicate insights and recommendations
- Understanding of and experience with tag management systems (e.g. Google Tag Manager, Adobe Dynamic Tag Manager, Ensighten, Tealium)
- Consult cross-functional partners on designing data-driven strategies for growing e-commerce revenue and increasing marketing effectiveness
- Demonstrated understanding of basic marketing principles and how to use qualitative and quantitative information to develop successful solutions with partners
2
Skills For Manager, Digital Analytics & Insights Resume
- Marketing data analysis, experience using web analytics, optimization and visualization tools
- Build plans cross functionally working with marketing teams and business groups to drive effective outcomes
- Experience creating and deploying predictive models to calculate CLV
- Deep understanding and experience with enterprise analytics and marketing tools (e.g., Adobe Analytics, Audience Manager, Test & Target, DFP, Kochava)
- Experience and comfort working with analytics, statistics, and visualization software including Microsoft Excel, Tableau, SQL, and R
- Drive and implement effective, proactive tagging strategy and methodology for Financial Services, leveraging the latest in Tag Management technology
- Experience with a significant portion in digital in either consulting and or delivery roles
- Extensive, hands-on experience in Adobe Analytics, reporting and analysis on digital properties
3
Skills For Assistant Manager, Digital Analytics Resume
- Solid understanding of digital analytics and industry-standard platforms
- Extensive experience working with a digital analytics suite (Google Analytics 360 Suite, Adobe Analytics, etc) required
- Experience managing others
- Experience with AB testing tools
- Demonstrated ability to leverage analytics into revenue driving initiatives
- Digital analytics experience and deep understanding of web analytics tools and methodologies
- Communicate complex ideas and recommendations, highlighting a clear decision framework based on analysis and experience
- Previous experience managing multi-disciplinary and cross-functional teams
4
Skills For Manager, Digital Analytics, Chicago Resume
- Proven success proactively using data to influence change
- Experience working in Tableau
- Experience working in an Agile release environment
- Strategy and analytical experience, preferably in management consulting
- Relevant work or educational experience in data analytics, market research, customer knowledge, or consulting
- Strong knowledge of industry practices and performance measurements
- Strong technology orientation: and aptitude to quickly learn new technologies
- Data Visualization tool experience (Tableau, etc.)
- Experience in the job offered or with web analysis tools
5
Skills For Analytics Manager Digital Analytics Resume
- Demonstrated ability to learn quickly, be a team player, and coach others
- Establish strong relationships with key partners to ensure a knowledge of Digital Analytics and to unify our insights into the larger Analytics practice
- Web analytics experience, preferably with ECommerce
- Media research experience
- Experience in Agile product management
- Hand-on experience in enterprise e-commerce digital analytics and clickstream tools such as Adobe Analytics or Google Analytics 360
- Strong presence to present persuasive recommendations to senior leadership as well as key external stakeholders
6
Skills For Engagement Manager, Digital Analytics Resume
- Hands-on digital analytics experience
- Experience with Microsoft SQL and database applications
- At least six (6) years of experience in a digital analytics role
- Demonstrates thought leadership and subject matter expertise on Digital Analytics
- Prioritize tasks based on business impact and resources required, and execute quickly
7
Skills For Manager, Digital Analytics, Vogue.com Resume
- Data-driven analyst who gets excited by the power of data, makes decisions and influences others based on empirical evidence
- Detail-oriented individual with the proven ability to manage multiple projects
- Proven ability to lead a digital analytics team
- Working knowledge of testing solutions such as Adobe Test & Target and Optimost
- Understanding of digital marketing channels & metrics
- Understanding of funnel concepts like Responses, Leads, MQL, MSP, SAL to help with Quarterly Business Reviews
- Understanding of web analytics platforms
- Strategize with marketing team and agency on establishing and updating digital KPIs
8
Skills For Product Analytics Manager Digital Analytics & Insights Resume
- A deep understanding of and extensive background in direct response/acquisition marketing both online and offline
- Understand and apply best practices for designing statistical experiments, including sample-size calculations
- Utilize advanced Media Technology solution to improve testing, audience targeting, and hyper-local media activation
- Knowledge of best practices for implementing/managing site tags, report generation, interpretation, and data visualization
- Manage A/B testing roadmaps for enhancing site efficacy and conversion
- Analyze disparate data points – advertising, sales, web and mobile traffic – to develop holistic understanding of user trends
9
Skills For Manager, Digital Analytics Resume
- Create enterprise reporting that drives decision-making and insight for the Financial Services vertical
- Identify, on-board, and manage analytics, user and A/B testing, and surveying vendors, and implement all third party measurement initiatives
- Advanced working knowledge of MS Office applications (Excel & Powerpoint)
- Great attention to detail, Ability to dig deep into details while keeping focus on the primary business question at hand
- Stay up-to-date on developments in new statistical methods, data mining techniques, and analytics tools
- Advanced proficiency with multi-variate testing tools (Abode Target, Maxymisier, etc.)
- Work closely with client planning team to ensure relevant and high quality deliverables
- Development of customized client reporting models
- Statistical modeling knowledge such as regression and correlation analysis required
10
Skills For Manager Digital Analytics Resume
- Can explain functionality of how 3rd party marketing tools collect data
- Aware of new digital analytics tools within the marketing ecosystem
- Learn new concepts, software applications and reporting consoles quickly
- BA/BS in mathematics, statistics, computer science, marketing, finance or related field
- Familiarity with Content Management Systems, Marketing automation and personalization platforms
- Expertise with Excel, SQL, SAS, Hadoop, Site Catalyst, R, and Python
List of Typical Responsibilities For a Manager, Digital Analytics Resume
1
Responsibilities For Manager Digital Analytics Resume
- Superior analytical and quantitative skills, with experience working with large, complex data sets
- General analytics skills, including
- Extreme attention to detail and outstanding organizational skills is required
- Manage people and expectations, and influence stakeholders effectively in a consultative capacity is required
- Proficiency in conducting digital analytics or working in another analytical field with a demonstrated passion for digital technology
2
Responsibilities For Manager, Digital Analytics & Insights Resume
- Experience in analyzing campaigns and performing in-campaign analytics to improve performance
- Experience in working with Consumer marketing databases
- Experience implementing enterprise digital analytics tools and reporting
- Deep experience with Adobe/Google analytics and QA’ing GA/AA events & tracking is required
- Strong analytic thought process and ability to interpret findings. Working knowledge of statistical analysis and research methodologies
3
Responsibilities For Assistant Manager, Digital Analytics Resume
- Experience in applying quantitative solutions to solve complex business problems
- Experience using statistical computer languages (R, Python SLQ, etc) to manipulate data and draw insights from large data sets
- Knowledge of advanced statistical techniques and concepts with working experience
- Experience with standard clickstream analysis tools
- Experience in a quantitative discipline
- Partner with the Marketing Analytics team to provide a holistic picture of our guest experience
- Experience in digital analytics role with understanding of how to leverage data to make informed business decisions
- Analytics experience; implementation, reporting and analysis
- Leading insight executions and ensuring timely delivery of strategic recommendations for Product Pod planning and road mapping
4
Responsibilities For Manager, Digital Analytics, Chicago Resume
- Provide subject matter expertise on best practices and standards for developing digital analysis and reporting
- Uncover client insights through analysis of diverse data sets using task-appropriate tools including Excel, Adobe Analytics, SQL, R and Python
- Scale Marketing and Communications reporting and analysis across 53 regional teams
- Support product teams with ad hoc and recurring reporting, and deep dive analytics to answer key business questions
- Lead face-to-face brainstorming session with key stakeholders on the marketing, technical and design sides of a client’s business
5
Responsibilities For Analytics Manager Digital Analytics Resume
- Deeply integrating with DPI Product Pod(s), and for providing analytics to clearly outline business case opportunities and estimated impact
- Develops and implements analytics framework to provide regular digital analytics reporting for tactical business decisions. (including Ad viewability)
- Advanced proficiency in web analytic solutions including Adobe SiteCatalyst, Google Analytics, WebTrends, Coremetrics and SDK-based mobile analytics tracking
- Develop compelling presentations for both internal and external customers
- Proficiency in non-personal marketing tactics such as email, banner, mobile and alerts
6
Responsibilities For Engagement Manager, Digital Analytics Resume
- Conduct full performance appraisals and coaching for direct reports. Review and make recommendations on pay actions for
- Exposure to site testing methodologies and platforms
- Build campaign measurement plan that can guide campaign set-up and performance reporting
- Design and build dashboards using Domo platform
- Measure, monitor and report on the performance of all marketing activities across multiple systems (Business Objects, Salesforce, Google Analytics, Pardot)
- Thoroughly inspect and verify data quality at every stage of reporting and through every source
- Clean, manipulate, and analyze data using different systems (Excel, Google Analytics)
7
Responsibilities For Manager, Digital Analytics, Vogue.com Resume
- Expertise in Adobe Analytics (SiteCatalyst, Ad Hoc Analysis, and Report Builder, Debugger) or other web analytics tools required
- Own and drive digital analytics strategy for Canada
- Develop, publish, and present standard dashboards and reports, competitive tracking and ad-hoc analyses; integrate online data with other available data to present a holistic picture of client behavior and business performance
- Define and manage research and analysis programs to create data-driven insights about consumer behaviour, traffic patterns, conversion funnel, navigation and product selection
- Determine softwares, metrics, and KPIs relevant to the business with the goal of improving customer experience & furthering internal learnings
8
Responsibilities For Product Analytics Manager Digital Analytics & Insights Resume
- Experience with Adobe Analytics (formerly Omniture Site Catalyst) & Google Analytics is required
- Experience with Social Media platform analytics (Facebook Insights, YouTube Analytics) is required
- Create reports and dashboards to support business objectives
- Analyze and optimize performance of digital channels. Partner with marketing program managers to design and execute marketing tests, improve channel efficiency, and increase growth
- Operate as a subject matter expert for the digital channel
9
Responsibilities For Manager, Digital Analytics Resume
- Manages daily-weekly-monthly data-driven analysis and reporting of campaign and overall channel performance, including funnel performance, conversion metrics and segment analysis
- Conduct engagement analysis on ongoing and completed campaigns to drive higher engagement and document learnings. Recommending contact optimization strategies to maximize revenue and profit
- Accessing and analyzing digital marketing data from a variety of analytic tools (Database, Email, Website, etc.) in order to create customized reports and dashboards
- Proficient in campaign marketing tools specifically Adobe. Liaison with Cx CoE to implement and follow standard best practices. Creation of KPIs for each channel
- Identifying potential data quality issues; responsible for quality assurance testing and guidance for correction of any issues that are observed
- Establish work habits to support the TA NPP business evolving business strategy and execution needs
10
Responsibilities For Manager Digital Analytics Resume
- Organize and mine large sets of data for insights and to communicate clearly the findings of complex analyses. Ability to find key insights across disparate sets of data to help positively impact the business
- Proficiency in SAS or R or other data extraction/analytical tool. Experience with Excel and Power Point
- Make sure that all project deliverables are completed on schedule and in accordance with client’s needs and expectations
- Good knowledge of one or more tools like Google Analytics, Adobe suite of products (Site Catalyst, Test & Target etc.), Coremetrics, Webtrends, Tealeaf, Tealium etc…
- Knowledge of E-commerce analytics and exposure to Attribution models, Price elasticity models or behavior science
- Manage, enhance, and internally promote NFL's data management platform
- Work with team members within Analytics team as mentor
- Day-to- day management and oversight for the team members. This would include
- Support the delivery of the digital health scorecard measuring business performance across J&J digital ecosystem; including web, mobile, email, social media, paid media, etc
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