Management / Marketing Resume Sample
Destinee Hackett
238 Stamm Forks,
Detroit,
MI
+1 (555) 379 1245
Work Experience
Director, Franchise Management & Marketing
04/2018
-
PRESENT
Detroit, MI
- Enforcement of deadlines observation
- Coordinate and produce reports (annual/semi-annual/quarterly/monthly)
- Coordinate the upload of updated marketing material, intranet and Internet pages, dispatch of internal communication via email blasts
- Coordinate the production of marketing update in cooperation with investment writers
- Quality control of marketing documents produced such as proofreading in at least four languages
- CI/CD (Corporate Identity/Corporate Design) checks and overall quality control checks
- Support for getting content on or out through EY’s e-platforms
- Collaborate with internal sales & marketing managers in the region and global counterparts to uphold high standards for the program’s brand management, quality of deliverables, and process workflows
- Nurture new Esko relationships by positioning products and services that meet customer’s needs
Asset Management Marketing
08/2015
-
01/2018
Boston, MA
- Establish measurement to evaluate content efforts to improve client outreach, awareness, adoption and client engagement, and link back to business drivers; partner with Digital team to track and report across the digital ecosystem
- Continuously enhance editorial style guide aligned with the brand proposition
- Deep experience with content marketing and demonstrated understanding of the go-to-market approach across paid, owned, earned and digital platforms
- Ability in distilling dense topics and bringing technical concepts to life; infusing personality into content and framing narratives for different target audiences on different channels
- Strong brand, creative and analytical skillset with ROI orientation
- Appreciation for the complexities of supporting a variety of internal stakeholders across multiple businesses; ability to collaborate and influence stakeholders across levels and countries
- Financial services experience with a good understanding of the mutual fund industry and the investor behaviour
- Broad understanding of SEO, SEM, video, digital media and social channels with a proven track record of developing successful multi-channel content activations from strategy through execution
Category Management Marketing Intern
12/2012
-
04/2015
Los Angeles, CA
- Maintain basic knowledge of Esko’s product lines and service offerings
- Create and manage annual marketing plans that align with the needs of the business line
- Re-visit plans quarterly to ensure they continue to meet business needs
- Oversee marketing budget and work with Finance to ensure the budgeting, forecasting, and in-year impacts are being accounted for on a monthly basis
- Serve as the day-to-day owner of specific high-profile marketing programs
- Experience with leveraging multiple marketing channels
- Work closely with subject matter experts and partners within the firm across the globe to deliver content that covers market, economy, investment strategies, asset classes and product solutions
- Manage and oversee the overall marketing content calendar and keyword research; coordinate content production, and drive regional themes and campaigns
- Partner with Digital and related teams to coordinate efforts around definition, discovery and scoping of content infrastructure development
Education
University of Pittsburgh
2008 - 2012
Bachelor's Degree in Related Field Required
Professional Skills
- Develops, manages and presents marketing plans and brand guidelines for assigned franchises/properties. Marketing plans to include: property objectives, strategies, tactics, brand values and guidelines, retail thematics and sell in tools, marketing programs and associated budgets
- Excellent organizational and time management skills, with strong quantitative skills
- Strong interviewing skills; demonstrated ability to synthesize various viewpoints and translate those views into marketing and educational pieces
- Strong project management skills including experience managing project budgets
- Excellent in skills using MS Excel and PowerPoint tools
- Experience working with distributed international teams for and effectively managing varying schedules and time zones
- Good storyboarding and copywriting skills
How to write Management / Marketing Resume
Management / Marketing role is responsible for english, powerpoint, marketing, retail, finance, credit, analysis, reporting, design, research.
To write great resume for management / marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Management / Marketing Resume
The section contact information is important in your management / marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Management / Marketing Resume
The section work experience is an essential part of your management / marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous management / marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular management / marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Management / Marketing resume experience can include:
- Experience in creating metrics to evaluate and improve content impact across channels continuously; able to operate standard analytics programs such as Google Analytics
- Working experience in a strategy position in a fast-paced and dynamic business environment
- Develop marketing strategy in consideration of market landscape, challenges and opportunities, functional and business priorities
- Capable of developing, retaining and motivating talented and productive staff
- Knowledge in digital content management and marketing campaigns
- Promote our intellectual capitals including our thought leadership, investment capabilities and product solutions
Education on a Management / Marketing Resume
Make sure to make education a priority on your management / marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your management / marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Management / Marketing Resume
When listing skills on your management / marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical management / marketing skills:
- Highly effective communicator with a proven track record of developing strong relationships across an organization is critical
- Excellent relationship management skills with ability to build rapport, influence, and deepen relationships with cross-functional team members
- Strong project management skills and ability to work efficiently in a fast-paced environment
- Communicate effectively with teams within Marketing and across Business/Functions
- Considering candidates ranging from 2 to 8 years of relevant working experience
- Multi-task, work in a demanding, fast paced environment, and handle multiple, competing priorities and projects with quality output
List of Typical Experience For a Management / Marketing Resume
1
Experience For Asset Management Marketing Resume
- Initiate and implement digital marketing strategies and creative marketing program to drive sales and brand effectiveness
- Manage metrics/KPIs to facilitate analysis and evaluate marketing effectiveness against plans and budgets and for continuous improvement
- Translate business problems into visual solutions and prototypes that improve our digital experience
- Liaise with broader digital team and support collaboration / communication of goals, priorities & accomplishments
- Be responsible for JPM AM digital experience such as online media delivery, website management, etc
2
Experience For Director, Franchise Management & Marketing Resume
- Proactively identify opportunities to improve our customers’ digital experience
- Marketing production management and related decision-making processes
- Working with Category teams to identify incremental business opportunities and to increase sell-in and sell-thru of licensed products
- Working with Sales & Retail Business Development team to ensure brand placement and presence at retail is maximized
- Provide a holistic reporting view of the program of works, identifying risks, issues, and inter dependencies
- Support and implement digital marketing strategy for the region including Hong Kong
3
Experience For Wbcp Franchise Management & Marketing Resume
- Create, manage, and facilitate the ongoing utilization of project plans, schedules, and budgets
- Work from a style guide but also push the boundaries to keep designs fresh and interesting
- Stay abreast of emerging technologies and determine the right time and manner to explore possible application
- Follow processes and practices in place to ensure compliance of all marketing activities with regulatory requirements and internal policies
- Overview of strict implementation of existing processes
- Collaborate with creative services / Brand team, and teams within the broader Marketing organisations to deliver UX capabilities and services
- High level of independence, positive energy and integrity; Responsible and accountable; Respect for diversity of opinions and styles; Flexible in approach
- Plan, manage and execute marketing campaigns covering events, offline and digital channels that contribute to marketing objectives and are aligned with our brand proposition
- Develop metrics/KPIs to facilitate analysis and evaluate marketing effectiveness against plans and budgets as well as strategic objectives and for continuous improvement
4
Experience For Team Leader of Asset Management Marketing Production Resume
- Establish processes and practices to strengthen governance for all marketing activities and to manage and mitigate risks
- Collaborate with different teams within Marketing, Business and other functions to integrate global/regional objectives with local priorities, and serve as a major point of accountability for a diverse range of global/regional project delivery
- Support and develop implementation of initiatives with objectives to increase contribution to business, efficiency and effectiveness, and to align with the global, regional and local priorities
- Appreciation for the global organization and the regional synergy; Ability to interact, influence and communicate effectively with all levels of the organization and across Lines of Businesses
- High level of independence, energy and integrity; Responsible and accountable; Respect for diversity of opinions and styles; Strong in leadership; Flexible in approach
5
Experience For Lead Management Marketing Specialist Resume
- Facilitate communication and task documentation between business stakeholders in met, technology and project teams
- Document and track all changes in project parameters
- Collaborate with the digital owner and project owners within countries to create documentation related to scope and schedule
- Collaborate with the digital business analyst to ensure all project requirements and objectives are properly documented and followed
- Collaborate with other project managers within other departments. Work with vendors to ensure requirements are communicated and followed including collaborating with vendor project managers to report project status and budget as necessary
- Provide end-to-end solution from ideation, through creative production
6
Experience For Management / Marketing / Entrepreneurship Resume
- Stay abreast of industry trends, tools, techniques, and solutions to continually elevate department’s creativity, productivity and innovation
- High level of independence, energy and integrity; respect for diversify of opinions and styles; enjoy to work as part of a team and open to take directions from multiple stakeholders
- Acts as subject matter expert on UX trends and best practices at both a regional and global level
- Define new information architectures, navigation concepts, interaction patterns and template elements to develop user experience capabilities across the regional web properties
- Work closely with various teams within the broader Marketing organisation to ensure a uniform approach and a strategic alignment to UX design and brand adherence is met
- Supervise ongoing UX / creative activities and maintain the quality and consistency of our websites
- Integrate with the broader digital teams (including Digital marketing, digital channels, Technology & performance marketing) to provide proactive improvements and UX benefits that drive real business value for your stakeholders
- Drive innovation across UX and act as a subject matter expert on UX trends and best practice
7
Experience For VP, Wealth Management Marketing Resume
- Represent the ‘user’ as their advocate during the development process, conducting early-stage usability testing and offering implementation suggestions from a user-centered perspective
- Coordinate all forms of digital marketing and content delivery; determine the most effective ways to leverage and amplify content in order to drive deep engagement and broad sharing of our intellectual capital
- Implement inbound and outbound campaigns incorporating email marketing, SEO/SEM, social, web, display, live/digital events, etc. Identify and test new growth opportunities across segments/channels
- Help build digital expertise and lead the demand generation elements of digital transformation of the organization
- Work strategically across the teams to define success metrics and evaluate impact of activities helping to define regional strategy that drives JPM AM business performance
- Supervise ongoing activities and drive the quality and consistency of our digital marketing activity towards a best in class model
- Identify areas of improvement through automation and implement new process to drive efficiencies and allow the team to add more value & digital expertise across the business
8
Experience For Category Management Marketing Intern Resume
- Engage and manage appropriate digital agency relationships and deliverables
- Developing, managing and presenting Franchise plans, marketing activations and brand guidelines for assigned franchises/properties. Marketing plans to include: property objectives, strategies, tactics, brand values and guidelines, retail thematics and sell in tools, marketing programs and associated budgets
- Coordinating with all WBCP departments to develop cohesive initiatives, including but not limited to promotional activities, trade and/or consumer promotions, advertising and other activities
- Brand and/or Franchise management experience required
- Working closely with international offices to support regional implementation of strategies and marketing activations
- Building and maintaining relationship with applicable colleagues in sister divisions: TV, Interactive, Digital, WHE, Animation teams, etc. to establish a reliable and timely flow of information and materials related to assigned properties
9
Experience For VP, International Wealth Management Marketing Resume
- Working collaboratively with category, creative and sales to determine creative strategy for property style guides
- Promote our thought leadership, investment capabilities and product solutions
- Support digital initiatives and promotions
- Collaborate with different teams within Marketing, Business and other functions as well as external partners to support delivery of a diverse range of deliverables
- Support any initiatives as and when required
- Delivers, coordinates and controls the tasks of CoE Poland
- Track, measure and review activities/projects to ensure a continuous improvement process
10
Experience For Wealth Management Marketing Director Resume
- Strict respect of compliance precedes
- Interpret product requirements, user stories, persona descriptions etc. and high level business goals into visual solutions and demonstrable improvements to the user experience
- Understand regional requirements and business needs, then work with relevant teams to adapt global guidelines / frameworks to great regional guides and attain business buy in
- Word / PowerPoint
- Track of KPIs
List of Typical Skills For a Management / Marketing Resume
1
Skills For Asset Management Marketing Resume
- Three of more years of practical, industry experience in digital marketing including website design, social media campaign management, email campaign management and analytics
- Assumes accountability and ownership of programmatic program successes and failures for several client accounts. Monitors and reports program financials, budgets and fees to senior management
- Financial services experience with a good understanding of the mutual fund industry and the investor behaviour
- Experience across all types of content and channels including print, digital and video, including shooting, audio recording and editing
- A highly analytical mindset, constantly analyzing data to improve performance; a strong focus on testing and data driven decision making
2
Skills For Director, Franchise Management & Marketing Resume
- Achieve marketing excellence, efficiency and effectiveness by leveraging on global/regional capabilities and optimizing local resources
- Account management experience in online advertising, direct marketing, or e-commerce
- Hands on experience utilizing Tag Management systems like Adobe’s Dynamic Tag Management or Google’s Tag Manager
- Proven track record in campaign management and relationship building
- Solid understanding of financial, economic and investment concepts, asset management industry and products, with a client-centric mindset
3
Skills For Wbcp Franchise Management & Marketing Resume
- Investment/financial writing experience
- Excellent knowledge of PPC, Search marketing, SEO, Paid Social, Email & CRM, and programmatic
- Solid understanding of user research, user-centered design principles and online consumer behavior
- Strong in execution and dealing with details
- Experienced marketing production manager
4
Skills For Team Leader of Asset Management Marketing Production Resume
- Collaborate with different personalities and work styles while maintaining strong service performance
- Self-motivated, disciplined, strong in communications
- Self-starter with the ability to multi-task and priorities workload
- Experience in all-rounded marketing
- Recommending and implementing market research where appropriate. Managing annual tracking studies related to assigned properties
5
Skills For Lead Management Marketing Specialist Resume
- Identifying and brainstorming unique ideas and executable programs to drive innovative franchise plans
- Ensuring that all franchise plans and marketing activations are designed and implemented to meet specific measurable goals (short term and long term)
- Managing annual budget and quarterly financial reporting on expenditures
- Marketing and sales mind-set
- Working to develop cohesive and synergistic plans across all disciplines within WBCP (Retail, Sales, Creative, Product Development, etc.)
- Participating in licensee meetings, when appropriate
- Partnering with Category to support global licensees and develops best practice strategies to support global and local partners in all categories
- Act as a strategic leader to the growing PPC team, providing on-boarding, training, career development, mentoring, and high-level strategy for the group
- Build relationships with regional and country marketing leadership and help bring digital capability and insights to the forefront of the marketing agenda
6
Skills For Management / Marketing / Entrepreneurship Resume
- Support development and implementation of marketing campaigns, digital initiatives and events that contribute to marketing and business objectives
- Organized and efficient working well under pressure and within tight deadlines
- Demonstrable in-depth understanding of user-centered design principles
- Deep understanding for how analytics can be used to create and solve hypothesis and meet ROI objectives
- Impeccable integrity; always putting the goals, needs and the organization’s best interests above his/her own
- Conduct research and competitive analysis to understand client insights and identify relevant opportunities to achieve marketing objectives
7
Skills For VP, Wealth Management Marketing Resume
- Proficiency in design applications including Adobe Create Suite, In-Design, HTML and video production
- Keep up to speed on all compliance and privacy legislations regionally to ensure the business is in line with changing regulations
- Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
- Keeps management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
- Highly flexible and able to work under tight deadlines and minimal supervision
- Strengthen the brand and digital efforts by working with specialist team(s) to write and develop digital copy, including engaging articles, teasers and headlines
- Analytical – able to understand, interpret & leverage data to optimise campaigns
- Organised – ability to consistently deliver projects on time and budget
8
Skills For Category Management Marketing Intern Resume
- Be an advocate for transformation across the business
- Strong understanding of customer journey mapping and touch point analysis using tools such as Google Analytics Data Studio and Adobe Experience Manager / Adobe Analytics
- Proven ability to deliver complex projects in a global environment and effectively engage stakeholders with the use of data and statistics
- Exceptional written, verbal and creative communication skills including excellent story telling skills with the ability to develop impactful executive presentations in English and Mandarin
- Intercultural skills and experience
9
Skills For VP, International Wealth Management Marketing Resume
- Proven ability to develop and maintain strong professional relationships with internal customers, vendors and colleagues
- Able to work effectively in a strategic context
- Experience in all-rounded marketing in the mutual funds industry
- Good understanding of mutual funds and the investment industry
- Experience with various development and project management methodologies (e.g. agile, lean, waterfall etc.)
- High level of independence, energy and integrity
- Attention to detail. Ability to multi-task, work in a demanding, fast paced environment, and handle multiple, competing priorities and projects with quality output at one time
10
Skills For Wealth Management Marketing Director Resume
- Proficiency with MS Project, Excel, PowerPoint, Visio, and/or other common project and business communication software
- Profoundly excellent communication and task management skills Ability to adapt to shifting priorities, demands, and timelines by utilizing problem-solving skills
- Work independently, with strong attention to details and sensitivity to deadlines
- Implement a systematic approach to account creation and optimization within the paid search team
- High level of independence, energy and integrity; Responsible and accountable
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