Group Product Director Resume Sample
Molly Ratke
979 Hackett Way,
Phoenix,
AZ
+1 (555) 567 6647
Work Experience
Group Product Director
09/2016
-
PRESENT
Philadelphia, PA
- Can operate in two worlds - big picture orientation with attention to detail
- Leads the development of local market strategies balancing the needs of both payers and provider stakeholders
- Anticipating challenges and thoughtfully develops methods to harness opportunities and neutralize threats to the company’s current and prospective customer base
- Commercial Results – Lead the US CMF Marketing team to achieve US business plan objectives of sales, net income, gross profit, inventory and price on an annual basis. Manage expenses within budget. Increase company’s leadership position in the US CMF market. Develop and execute strategies to protect and grow company’s #1 position in the CMF market
- US CMF Business Support - Serve as the “bridge” between the US Sales team and rest of the company to ensure strong alignment around company’s business objectives, key strategies, and execution of business plan. Develop strong relationships with all key functions, sales force and surgeon customers
- Company Culture and Talent Development – Manage and develop marketing talent. Identify marketing ‘bench’ and mentor talent across the organization. Promote a culture of innovation and marketing excellence. Nurture strong relationships between marketing and sales teams. Ensure the company is focused on meeting customer’s need and be a positive agent for change within the organization
- Commercial Results - Achieve worldwide business plan objectives of sales, net income, gross profit, inventory and price on an annual basis. Manage expenses within budget. Increase company’s leadership position in trauma market
- Lead a team of marketing professionals in delivering quality new product launches to the regions while contributing to business and strategic planning
Group Product Director
01/2011
-
08/2016
New York, NY
- Connect with regional marketing teams to ensure frequent and efficient communications regarding marketing strategies, product launches, and other key initiatives, helping manage objectives and alignment with cross-functional partners
- Provide decisive leadership in multiple areas of the marketing mix related to branding, market segmentation, customer insights, unmet needs, product positioning, portfolio management/ optimization, internal and external customer engagement, and competitive dynamics to meet company objectives
- Develop effective marketing strategies by leveraging internal and external consumer and customer insights and analytics, business analysis, market conditions, and competitor data
- Contribute to the development of strategic marketing plans to drive global growth opportunities that help maximize top line revenue and profitability
- Deliver effective global launches and pursue innovation via L&A opportunities and partnership with Business Development
- The ability to partner and collaborate with all important stakeholders to align on mission, choices and priorities is required
- Management of critical product lines with responsibility for all marketing efforts
Education
Whitworth University
2006 - 2010
Bachelor's Degree in Marketing
Professional Skills
- Excellent written & oral communication skills and experience presenting to senior management
- Strong analytical skills (proficient in Excel, trending, P&L Analysis) are required
- Excellent written and oral interpersonal skills are required
- Experience with InDesign, Photoshop, Illustrator and/or video editing experience
- Strategic-minded with superior collaboration skills
- Experience in developing and launching new products, services and programs to the healthcare community is required via internal R&D or Licence & Acquisition
- Experience in translating insights into valuable new products, services and programs to the healthcare community is required
How to write Group Product Director Resume
Group Product Director role is responsible for events, travel, design, oncology, training, messaging, collaboration, inventory, marketing, advertising.
To write great resume for group product director job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Group Product Director Resume
The section contact information is important in your group product director resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Group Product Director Resume
The section work experience is an essential part of your group product director resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous group product director responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular group product director position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Group Product Director resume experience can include:
- Complete long-range planning processes, including long-range forecasting and strategic planning
- Executes aligned global product launch plans, including, positioning, pricing & promotional aspects for new products
- Ensures business continuity through demand planning and forecasting activities with regional commercial marketing partners
- Alignment with critical functions including Sales, Field Asset Management, Manufacturing, etc
- Accountable for developing marketing plans for new products/solutions worldwide in alignment with commercial groups
- Delivers product training at global launch training programs
Education on a Group Product Director Resume
Make sure to make education a priority on your group product director resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your group product director experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Group Product Director Resume
When listing skills on your group product director resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical group product director skills:
- Solid analytical and strategic thinking with proven ability to translate strategy and analysis to a tactical, executable level
- Effectively communicate with technical, commercial and customer groups
- Product Manager (or equivalent) experience
- Strong proficiency in financial/spreadsheet analysis
- Strong leadership, management and partnership qualities are required
- Strong teamwork, collaboration and alignment of strategies across multiple stakeholders to understand business impact and deliver on business objectives
List of Typical Skills For a Group Product Director Resume
1
Skills For Group Product Director Resume
- Effectively partner with other members of the Metabolics Leadership Team, Medical Affairs, R&D, cross functional partners, and external agencies
- Ensures product knowledge is effectively transferred to commercial regional groups and field organizations
- Business and financial acumen, strategic planning, business case development, pipeline preparation, launch excellence and marketing communications is required
- Integrate communications and messaging across the Metabolics marketing team to compliantly optimize the impact of our promotional efforts
- Lead Channel Marketing Strategy including evolution via Project VOICE
- Work closely with highly technical teams and quickly understand engineering concepts
- Work in a complex, rapidly changing environment
2
Skills For Group Product Director Resume
- Pharmaceutical marketing is required
- Work with cross functional partners to ensure alignment and consistency of messaging
- Represents the marketing function on cross-functional new product core teams
- Collaborates with the Business Development team to assess and recommend new market entry strategies for existing or adjacent opportunities
- Formulates claims development for new products, working with Medical Affairs, Regulatory, and Clinical Operations
3
Skills For Group Product Director Resume
- Market Access Marketing – oncology interface with SCG across the 7 dimensions of access
- Lead Trade/Distribution strategy at the franchise level (ensuring synergy between brands)
- Plan short and long-term activities and ensure deliverables are on-time and accurate is a requirement
- Work in a hands–on, fast paced, customer focused environment
- Be innovative, proactive, work within a team environment, and lead a cross-functional team
- Contribute to the overall brand strategy, leading all positioning, messaging, and HCP segmentation efforts, leading field communications and POA planning, and driving the execution of various promotional programs
4
Skills For Group Product Director Resume
- Work with agencies to evolve the content of our professional promotional materials as needed
- Partner with Sales Management to drive execution of field driven promotional efforts
- Manage overall Prof Promo budget
- Analyze key performance indicators, competitive activities, and financial reports, and suggest improvements while seeking profit maximization of overall efforts
- Develops and manages strategic new product marketing plans and programs to grow the business and meet/exceed global Business Plan forecasts
- Works closely with R&D to develop next generation of pipeline products and procedural techniques / workflows
- Develops financial models supporting New Product Development opportunities globally, taking into consideration regional variations & various stages of market maturity
- Collaborates with Market and Business Insight groups for all competitive intelligence and competitive information related to the product portfolio
5
Skills For Group Product Director Resume
- Designs product launch strategies, tactics, timelines and metrics for success
- Lead development of Franchise focused Value Props that are tailored by customer engagement and customized- to deliver on the triple Aim
- Lead oncology franchise GPO strategy and engagement
- Lead specialty pharmacy strategy and execution
- Identify incremental opportunities to support patient needs and drive brand performance
- Develop metrics plan and enhance data capture
- Lead design and development of KAM marketing materials in collaboration with the GPD, Key Accounts – NCI hospitals, clinic GPO’s, other key accounts at franchise level
- Previous experience in ENT
- Partner with managed markets team to develop and implement pricing strategy and payer strategy (rebates, contracting, payer ad boards, innovative engagements)
6
Skills For Group Product Director Resume
- Support Value in Cancer Care by leading APM strategy and engagement
- Lead commercial strategy on key policy and legislative topics impacting franchise- ex: 340B
- People Development: PC&D coordination and calibration, Succession planning, Development plans, Recruitment/Retention
- Lead, develop, and coach a team of marketing professionals
- English-speaking is required
- Management of all marketing initiatives and tactical execution
7
Skills For Group Product Director Resume
- Identify and assess new market opportunities in the ENT space. Develop business case and make recommendations to management on most promising opportunities
- Develop competitive access strategies for each brand inclusive of launch brands and new indications
- Oversee tactical execution of direct and indirect reports
- Ensure execution and delivery of forecast goals and business objectives Partner with field sales teams to develop aligned strategic objectives and execution of the Integrated Business Plan
- Close involvement in cross-functional teams for access and contracting
- Ensure appropriate marketing investment mix to achieve business objectives
- Assist in the management of advertising agencies
8
Skills For Group Product Director Resume
- Represent the Rheumatology team with key professional societies and KOL’s
- Develop strategy and execution plan for sales meetings
- Provide an environment which encourages the company's commitment to equal employment opportunity and the value of a diverse work force
- Evaluate distribution network
- Management of product specific revenue forecasts
- Management of product specific P&L
9
Skills For Group Product Director Resume
- Development of strategic recommendations
- Management and development of a team of marketers
- Leading/coaching/developing skills of 2-3 direct reports (Product / Associate Product Directors) with defined goals and objectives and development plans and identifying global growth opportunities for maximum revenue and opportunity generation
- CommercialResults - Achieve worldwide business plan objectives of sales, net income, gross profit, inventory and price on an annual basis. Manage expenses within budget. Increase company’s leadership position in trauma market
- BrandStrategy - Contribute to the development of global brand strategies for products, services, programs and other key initiatives, including establishment of value proposition, targeting & segmentation, positioning, global branding, product launch and lifecycle management
10
Skills For Group Product Director Resume
- PeopleManagement- Management, coaching, and professional development of three direct reports
- Oversee a marketing team in the development and implementation of direct to consumer strategies and tactics for both current and new indications focused on increasing awareness and activating consumers to talk to their HCP about brand
- Focus on the brand consumer portfolio strategy across multiple indications
- Development of innovative consumer marketing strategies and tactics, which include digital, TV, and in office patient resources to help achieve short-term and long-term business objectives for the franchise
- Alignment with Franchise/Global
- BusinessPlanning&Execution- Work closely with manager to develop business plans related to area of focus (i.e. business segment, product, region, etc.). Collaborate with other functional areas to execute plan. Apply understanding of the sales process to develop well positioned market messaging that can drive customer behavior. Partner with the sales force and field marketing to effectively deploy
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