Enterprise Marketing Resume Sample
Bernadine Vandervort
3858 Ryan Mill,
San Francisco,
CA
+1 (555) 327 9699
Work Experience
Director of Enterprise Marketing East Region
05/2017
-
PRESENT
Dallas, TX
- Plans, designs, and executes marketing programs to drive customer interest and demand
- Manages the execution and measurement of marketing campaigns
- Develops marketing materials, and interacts with, and analyzes reports from our internal CRM and marketing automation systems
- Develops, maintains, and manages campaign schedules
- Works with sales team to track the success of marketing campaigns and ensures leads are transitioned into the sales pipeline
- Monitors campaign impact, effectiveness and market penetration rates to formulate recommendations to improve results
- Develops and recommends ways of continually improving the process of running campaigns
- Tests new marketing initiatives to improve results
- Collaborates cross functionally with product marketing, marketing operations, and sales teams to develop campaign narrative, messaging, and tactics
Enterprise Marketing
10/2011
-
02/2017
Boston, MA
- Be the frontline owner of translating business requirements into campaign technical requirements
- Create lead capture forms and landing pages to support acquisition and engagement marketing programs, to successfully acquire new clients and expand revenue growth within existing client base
- Enforce marketing automation and demand generation best practices
- Develop testing strategies for template formats, subject lines and landing pages
- Maintain email promotional calendar, events and creative content in partnership with marketing team efforts
- Ensure promotional messaging and creative consistency across advertising programs where appropriate
- Deliver emails that are proofed, accurate and in-line with other best practices
- Provide marketing automation expertise and direction to EMSE teams through consulting, documentation and training
Enterprise Marketing Intern
12/2008
-
06/2011
Boston, MA
- Recognizes and shares data trends and recommends best practices based on successful campaigns
- Recommends and implements new tools to better the overall marketing process
- Conducts customer and market research
- Monitors the conversion of leads and develops and implements action plans to address gaps
- True passion for Uber’s mission and the company’s hybrid technology / operations nature
- Develop enterprise-level marketing programs and campaigns to support revenue, profitability and strategic goals utilizing marketing automation technology and other digital marketing tactics
- Create, deploy, and monitor automated and demand generation marketing programs and campaigns using Marketo and/or IBM Watson Campaign Automation, including nurture programs, trigger-based automated email communications, ad hoc email campaigns, and event programs
- Collaborate with other members of the marketing team to determine goals, target segments, campaign flows, creative and key performance indicators for each program or campaign
Education
California Miramar University
2002 - 2007
Bachelor's Degree in Marketing
Professional Skills
- Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results, identifying actionable insights
- Strong attention to detail while focusing on strategy and high level opportunities, financial management, relationship management and integration skills
- Demonstrated ability to work with the LOBs to meet revenue and experience goals and manage targeted efforts used by sales and marketing
- Co-ordinate resources to ensure localized & relevant experience on Adobe.com, digital marketing blog and CMO.com
- Ten years of experience in marketing
- Five years of digital marketing experience
- Digital media or marketing communications experience
How to write Enterprise Marketing Resume
Enterprise Marketing role is responsible for integration, training, finance, database, telecommunications, reporting, research, digital, telecom, events.
To write great resume for enterprise marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Enterprise Marketing Resume
The section contact information is important in your enterprise marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Enterprise Marketing Resume
The section work experience is an essential part of your enterprise marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous enterprise marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular enterprise marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Enterprise Marketing resume experience can include:
- Excellent creative, analytical, written and verbal communication skills
- Highly developed teamwork skills, innovative and driven
- Demonstrated ability to manage large, complex projects having significant impact of Company performance
- Experience with Marketo and IBM Watson Campaign Automation (previously Silverpop)
- Experience with Eloqua, Pardot, Responsys, Exact Target
- Problem solve and manage multiple priorities
Education on an Enterprise Marketing Resume
Make sure to make education a priority on your enterprise marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your enterprise marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Enterprise Marketing Resume
When listing skills on your enterprise marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical enterprise marketing skills:
- Demonstrated business acumen and excellent interpersonal skills
- Strong preference with prior experience with Exact Target Marketing Cloud, Pardot and Salesforce.com
- Excellent analytical, written and organizational skills
- Proactive driver of initiatives with an excellent ability to multitask
- Prioritize across diverse stakeholder needs
- A good network of Enterprise companies in the DACH region
List of Typical Experience For an Enterprise Marketing Resume
1
Experience For Director of Enterprise Marketing East Region Resume
- Direct experience in working with large databases, multiple systems and different types of data
- Excellent ability to both conceptualize at the strategic level and manage tactical execution of objectives
- Exceptional personal confidence and commitment to excellence
- Proven ability to lead diverse and analytical teams in learning and applying new skills to respond to constantly changing business needs and innovative tools that are available including machine learning and artificial intelligence (AI)
- Demonstrated ability to consult with and influence executive and senior level management
List of Typical Skills For an Enterprise Marketing Resume
1
Skills For Director of Enterprise Marketing East Region Resume
- Lead all reporting and analysis related to marketing campaign effectiveness and digital sales
- With Digital Marketing sales experience
- Related work experience in SMB/Enterprise business environments
- Experience in the Enterprise segment of the Telecommunications industry required
- Thrive in a fast paced work environment as well as adapt to continually changing priorities and aggressive project timeframes
- BS in Marketing and/or related business experience required
2
Skills For Director Enterprise Marketing, Central Resume
- Generally requires 8+ years related experience
- Hiring, training and motivating a dynamic team of marketing managers and staff located across EMEA
- Driving product and solution initiatives and new product introductions into the region, setting and measuring performance against objectives
- Representing Hootsuite at international and corporate levels; keeping EMEA and country management up to date on marketing plans, performance and issues
- Extensive, applied knowledge of email marketing with a history of developing and executing successful email marketing campaigns
3
Skills For Senior Manager of Enterprise Marketing Resume
- Develop and implement lead-scoring rules based on online behavior, internal data, profiling, and other data points that show interest and intent
- Ensure timely creation, categorizing, and both automated and manual leads list imports through our marketing automation solution
- Develop marketing strategy for Adobe’s Enterprise business that delivers on our awareness & subscription booking goals in the Central European region
- Partner with Enterprise marketing, Web strategy, Sales Ops teams to develop analytics and insights to acquire and retain customers
- Analyze data and identify possible process improvements and system enhancements for improvements to automated marketing programs that maximize efficiency, productivity, and effectiveness
- Assist in developing key performance indicators that align with business objectives, and then deliver program activity and measurement against these metrics
- New logo wins as a result of field marketing efforts
- Delivery of an integrated field & channel marketing plan
- Identify and build co-marketing plans with appropriate partners
4
Skills For Senior Director, Enterprise Marketing Resume
- Passion for working with Nonprofit and/or Higher Education institutions
- Create meaningful database segmentation to tailor campaign and program messages for targeted audiences across specific market segments, industries and roles
- Achievement of Pipeline Targets, Quota Attainment, Program Results, Revenue Closed
- Contribution to new opportunities
- Demonstration of scale, consistency and impact across team
- Partner with AISPL’s Product Marketing, Professional Services, Security, and Compliance to build content for executives, decision makers, and IT professionals to paint a compelling picture for AWS cloud computing.
5
Skills For Director, Enterprise Marketing Resume
- Experience in the Enterprise segment
- Telecommunications industry required
- Be external spokesperson on Adobe’s POV in press, digital and events
- Leading all aspects of Hootsuite marketing in the EMEA region, including execution of the go-to-market strategy and coordinating all elements of integrated, regional marketing programs including product marketing, partner marketing, campaigns, events, public relations, social and content strategy
- Leading overall implementation of Enterprise SaaS marketing programs including enterprise lead generation activities, awareness building, product & solutions sales support, customer & partner marketing. Course correct and optimize programs with data
6
Skills For Enterprise Marketing Specialist Ae-salesforce.org Resume
- Refine the messaging and positioning of Hootsuite products and solutions for each country market within the EMEA region, taking into account the subtle differences that are present in each country
- Working closely with the executive leadership and sales, customer success and partner teams across the region to set and ensure enterprise pipeline, net new and upsell and marketing targets are met
- Building a process-driven, scale-minded, data-oriented and revenue based marketing environment applicable to a SaaS business model
- Acting as a spokesperson at Hootsuite and industry events and with the EMEA media industry analysts, partners, customers, and other key audiences for company positioning and messaging
- Designing and launching high-impact marketing and sales training programs for the entire EMEA region in conjunction with the training and development team, including Sales and customized solution presentations and collateral to enhance sales efficiency and effectiveness
- Results driven, does what it takes to get the job done and naturally goes the extra mile
- Results driven, self-motivated individual with a focus on goal achievement
7
Skills For Global Enterprise Marketing Resume
- Set direction and lead team of East Regional Marketing Managers to design and execute on demand generation plans to meet quota and exceed marketing’s pipeline contribution
- Report out on team’s performance on a monthly basis, provide quarterly “look backs”
- Develop and deliver marketing strategy and tactics for Lyft’s target enterprise audiences: large employers (60%), small-to-medium size businesses (20%), and emerging industries (20%; government, education, healthcare, transit)
- Broad scale awareness and demand generation: Establish Lyft’s thought leadership and credibility; shape perceptions, the industry, and the market; create interest in Lyft; establish enterprise positioning, messaging, and competitive differentiation
- Build out the enterprise marketing function, including budget, resources, tools, campaigns, staff, and metrics – to support Lyft’s overall corporate goals
- Partner and collaborate closely with the consumer marketing team to ensure a cohesive approach to Lyft’s brand positioning and effective use of shared marketing services
- A proven team player, sales hunter and closer
8
Skills For Head of Enterprise Marketing Resume
- Be extremely effective via online meetings, hangouts, and conference calls
- Be able to work independently and as part of a team in a fast pace, rapid change environment
- Give high-level/overview product demonstrations
- Direct the efforts of enterprise financial, market, industry, channel and client data analytics for EMSEG and make strategic recommendations for significant business impact
- Drive the development of client and marketing information to include reporting to support the Chief Client Experience Officer. Consult with Senior Executives, Enterprise Data Office (EDO), EMSEG leadership and lines of business (LOBs) on how to use client insights and marketing information to drive success
9
Skills For Enterprise Marketing Specialist Resume
- Redesign how enterprise client insights and market information is crafted and shared with Executive Management so that information becomes more actionable and focused on high priority issues and opportunities
- Operate as a player/coach with the responsibility for allocation of assigned business analysts responsible for the development of models, analysis, documentation and presentations
- Proactively collaborate and consult with the Data Sciences and Analytics Group, Digital Insight and Analytics Team and the Finance Group in the use and exploration of client, product, channel, revenue contribution and any other data needed or necessary to provide a comprehensive overview of client and portfolio performance
- Perform analysis using research, data mining, text analytics, campaign performance analysis, segment behavior, geographic performance, web-analytics, decision trees, cross-product performance, predictive modeling and trend analysis for the purpose of increasing profitability, sales, retention and cost effectiveness
- Proactively collaborate and consult with the Client Experience Research team in interpreting, prioritizing and executing on research insights as identified in voice of client (VOC) feedback and the client journey mapping processes
10
Skills For Head Enterprise Marketing Resume
- Deliver strong, high-quality presentations to convey results and recommendations to stakeholders
- Keep current on advances in digital marketing techniques and marketing automaton technologies
- Actively support and reinforce all appropriate data risk management processes and procedures
- Four years of experience in marketing automation administration, utilizing marketing automation/CRM platforms to fulfill customer journeys, drive client acquisition and retention, and deliver on revenue goals
- Fifteen years of experience in advanced statistical methods, data mining, financial analysis, information management, data quality and marketing strategy development
- Expert knowledge of statistics methodologies, modeling techniques, data mining methodologies and business intelligence tools (e.g. SAS, Adobe Analytics, SQL, QlikView)
- Polished and professional presentation skills, as well as verbal and written communication skills
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