Email Marketing Coordinator Resume Sample
Dorothy Spencer
84587 Konopelski Green,
Philadelphia,
PA
+1 (555) 397 6163
Work Experience
Email Marketing Coordinator
11/2017
-
PRESENT
Chicago, IL
- Assist Email / CRM Manager in overseeing all aspects of email marketing campaigns including production work flow, legal compliance, campaign scheduling, and the creative process
- Coordinate weekly email campaign schedule including creative requests, set-up, testing, deployment and monitoring of email delivery
- Proof and test email marketing campaigns for accuracy
- Contribute and assist with the development of email projects and test plan designs
- Develop creative and campaign briefs for new projects
- Interface with Marketing, IT, and external vendors to execute programs
- Assist with email strategy development for marketing, transactional, and trigger emails
- Contribute strategic insights based on results and analysis of data
Global Email Marketing Coordinator
04/2015
-
08/2017
Boston, MA
- Support campaign implementation process including coordination of creative, campaign set-up, testing, deployment and monitoring of email delivery
- Become a power-user of current email service provider
- Partner with Creative team and other cross-functional partners to implement email-focused business priorities
- Maintain awareness of email marketing trends, best practices, technologies
- Coordinates the development of email assets for the following business units
- Solid understanding of marketing content and email marketing
- Creative thinker with the ability to quickly brainstorm new content ideas
- Experience coordinating email programs with high levels of email segmentation
- Employee is occasionally required to stand for long periods of time
Education
Friends University
2010 - 2014
Bachelor's Degree in Marketing
Professional Skills
- Strong critical thinking skills; a methodical approach to problem-solving; excellent skills at executing plans
- Strong organization skills with the ability to multitask; Strong initiative and good judgment; strong attention to detail
- Strong PR skills, social media savvy, and organization skills
- Strong understanding of user experience, design and demonstrated experience with digital marketing best practices
- Strong time-management and project prioritization skills, with a track record of delivering complex programs on time
- Strong presentation skills; able to present digital concepts and ideas effectively
- Possess strong project management and organizational skills with ability to multi-task and manage multiple priorities in a fast-paced, unstructured environment
How to write Email Marketing Coordinator Resume
Email Marketing Coordinator role is responsible for analytical, digital, design, reporting, database, excel, organization, analytics, microsoft, retail.
To write great resume for email marketing coordinator job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Email Marketing Coordinator Resume
The section contact information is important in your email marketing coordinator resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Email Marketing Coordinator Resume
The section work experience is an essential part of your email marketing coordinator resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous email marketing coordinator responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular email marketing coordinator position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Email Marketing Coordinator resume experience can include:
- Demonstrates attention to detail & strong time management/project management skills
- Excellent written & oral communication skills including proofreading and a critical eye for design
- Strong writing, editing, communication and people skills
- Strong multitasking skills with the ability to monitor multiple campaigns simultaneously and overcome obstacles independently
- Excellent written, grammatical, verbal, and interpersonal communication skills
- Strong Analytical skills and ability to report on trends that implement change in process
Education on an Email Marketing Coordinator Resume
Make sure to make education a priority on your email marketing coordinator resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your email marketing coordinator experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Email Marketing Coordinator Resume
When listing skills on your email marketing coordinator resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical email marketing coordinator skills:
- Experience in working effectively in a deadline driven, high-volume environment with constantly changing priorities
- Good communicataion and organisational skills, strong attention to details and the ability to multi-task
- Excellent proofreading, writing and editing skills
- Strong analytical and problem solving skills, demonstrating the ability to understand key performance drivers and ability to execute against findings
- Strong Excel skills, including the ability to maintain, analyze and categorize large data sets
- Strong project management skills: demonstrating the ability to meet deadlines for multiple simultaneous projects
List of Typical Experience For an Email Marketing Coordinator Resume
1
Experience For Email Marketing Coordinator, Shopstyle Resume
- Use database management skills to target customers based on behaviors
- Some analytical experience, including knowledge of reporting and testing practices
- Strong working knowledge of HTML coding
- Consolidate and provide feedback from Marketing and DSO teams during the email development process
- Experience in customer-facing email marketing
- Maintain a high level of productivity while managing multiple competing priorities
- Strong grasp of HTML and email coding best practices
- Experience working with ESP’s, segmentation providers and/or personalization engines
2
Experience For Global Email Marketing Coordinator Resume
- Strong reporting background & Google Analytics
- Up to two years of experience in a digital marketing role
- One to two years of experience in a digital marketing role
- Experience in email marketing
- Monitor and report on email performance, leading to the continuous improvement of user experience and overall ROI
- Experience using third party email applications (Responsys)
- Experience using web analytics tools (Adobe Analytics, Google Analytics) or a desire to learn these tools
- Experience working with HTML, with the ability to understand and edit code
- An interest in analytics, data and reporting that demonstrates business acumen
3
Experience For Email Marketing Coordinator Resume
- Experience using data to develop actionable insights
- Become skilled in the website’s content management system (iModules platform) to complete website adds or changes within strict timelines
- Good knowledge of CAN-SPAM regulations
- Photoshop & Salesforce experience recommended
- Understanding of customer segmentation modelling, customer profiling and CRM data
- Unwavering can-do and problem-solving attitude
- Manage the day-to-day and hands-on execution of email marketing programs across multiple brandsincluding set-up, scheduling, testing and deployment
4
Experience For Email Marketing Coordinator, Shopstyle Resume
- Create and deploy email campaigns through Salesforce Marketing Cloud, which includes creating and editing HTML templates and tracking code
- Manage email database, including adding new email contacts, monitoring loss of subscribers, and maintaining active subscriber filters
- Lead day-to-day execution of email campaigns; including production, creating email marketing copy, QA, audience segmentation, and scheduling deployment
- Day to day coordination of email marketing campaigns, including planning, scheduling, and execution of daily promotional and business/client email campaigns
- Implement direct email marketing campaigns using content builder and existing email templates within our Marketing Cloud template
- Monitor Trends and Email Marketing Best Practices, applying them to Fender’s messaging programs where appropriate
5
Experience For Global Email Marketing Coordinator Resume
- React to changing business needs by modifying plans and adjusting deliverables efficiently
- Responsible for compiling all email assets such as linking matrix, campaign details & tracking and creative files
- Collaborate with email marketing team on developing presentations and communicating email strategies and performance with other teams across the organization
- Manage ongoing email marketing copy refreshes, updates, testing, and optimizations
- Leverage Marketing Intelligence insights to develop new email marketing strategies
- Develop strategies to improve email marketing productivity by partnering with Marketing Intelligence on better customer segmentation opportunities such as, new customer trigger, lapsed customer, and other innovative programs to build email productivity
- Experience in digital consumer marketing, editorial, public relations or communications. Email marketing experience required
6
Experience For Email Marketing Coordinator Resume
- Prior experience in managing a daily email campaign and reporting on results is preferable
- Knowledge and understanding of best general practices in email marketing
- An educational background in Marketing or Communications, with an affinity for technology and inbound marketing
- Support in building monthly email forecasting based on trends and content playbook benchmarks
- Write creative briefs and set direction for Creative team including email objectives and messaging hierarchy
- Own day-to-day execution of email marketing campaigns; including feedback process, production, audience definition, asset delivery, QA and deployment
- Manage the QA process internally, as well as gathering approvals from local marketing teams
7
Experience For Email Marketing Coordinator, Shopstyle Resume
- Execute AB testing program, including tests of subject lines, email layouts, CTA buttons, etc. to improve customer acquisition and conversion
- Recommend, implement and iterate ongoing testing program in collaboration with email team
- Some weekend and evening work required during peak athletics seasons
- Oversees master list of merchant offers and promotional details and coordinates exposure / merchandising on website and in all marketing channels
- Daily contact with email agency and internal development team to coordinate the scheduling and coding of emails
- Success in managing email marketing campaigns to meet short-term and long-term goals
- Execute daily communication plans to engage guests and clients while providing relevant and timely messaging
8
Experience For Global Email Marketing Coordinator Resume
- Champion best practices with key stakeholders ensuring vested interest in the success of email marketing campaigns
- Optimize email campaigns using personalization, A/B testing
- Set up landing pages, UTM codes, and tracking for all email campaigns
- Work with Marketing Managers to ensure email marketing strategies are implemented in the most optimal manner
- Coordinate sending all Red Robin emails, based on pre-defined audiences and working in conjunction with our email service provider
- Track and monitor email performance, providing feedback and actionable next steps to larger team on an ongoing basis
- Working in Email or related digital marketing field
9
Experience For Email Marketing Coordinator Resume
- Oversee the creation and execution of promotional, marketing, triggered and dynamic-content driven campaigns
- Availability to work beyond normal business hours (including weekends), as needed
- Oversee end to end testing for all email communications in order to guard Tesla’s high-quality digital brand identity
- A background in Marketing or Communications, with an affinity for technology, would be an asset
- Oversee testing and quality assurance for all digital communications in order to guard Tesla’s premium digital brand identity
10
Experience For Email Marketing Coordinator, Shopstyle Resume
- Enjoy working cross-functionally with other teams
- Plan, oversee and execute email marketing campaigns
- Basic knowledge and comfort working in HTML, Excel and Google Docs Suite
- Manage the email forecast to ensure that we are tracking to our goals and facilitate contingencies and
- Work with the EMEA team to create compelling and valuable content for our customers
- Execution of personalized marketing efforts to drive traffic, sales, and consumer retention
List of Typical Skills For an Email Marketing Coordinator Resume
1
Skills For Email Marketing Coordinator, Shopstyle Resume
- Excellent oral and written communication skills with emphasis on collaboration and project management
- Strong working knowledge and experience with email marketing tools
- Superior analytical and problem solving skills, demonstrating the ability to understand key performance drivers and ability to execute against findings
- Proven work experience as an Email marketing coordinator or Digital marketing specialist
- Skills Creating Powerpoint Decks to Communicate Campaign Planning/Performance
2
Skills For Global Email Marketing Coordinator Resume
- Proven experience in online marketing (specifically email)
- Use strategic problem solving skills to increase deliverability and profitability of the program
- High aptitude for learning new skills and the willingness to tackle new challenges
- Orchestrate multiple activities at once; uses resources effectively and efficiently
- Creating and implementing an evolved lead scoring system to evaluate activity, engagement and affinity and recommend how to prioritize leads accordingly
- Marketing professional with at least 1-2 years’ experience in hands-on management and deployment of email marketing programs
3
Skills For Email Marketing Coordinator Resume
- Work experience in a digital marketing, online marketing, interactive marketing or eChannel marketing role
- Strong working knowledge of email best practices including targeted lists, subject lines, messaging and deliverability
- Experience in analyzing data issues and producing working solutions
- Experience working with Marketing Cloud, ExactTarget, CheetahMail or other email marketing tools
- Execution of email marketing campaigns-2+ years of email marketing experience, Specialist knowledge of email processes
4
Skills For Email Marketing Coordinator, Shopstyle Resume
- Experience with measuring performance of email marketing campaigns
- Proven track record of managing successful email marketing campaigns
- Demonstrated knowledge of coding languages including: HTML, CSS, SQL, AMPScript, Java, JavaScript
- Experience in digital marketing and branding
- Experience with Silverpop/Engage or other email marketing platforms
- Previous experience with Salesforce Marketing Cloud or a comparable email application
- Salesforce Marketing Cloud platform experience
5
Skills For Global Email Marketing Coordinator Resume
- Demonstrates understanding of customer journey
- Experience in e-mail marketing required
- Identify opportunities for improving effectiveness of campaigns
- Analyze and learn from the effectiveness of previous campaigns in collaboration with the e-mail marketing manager, communications managers, and/or designers
- Experience as a marketing professional
- Experience with deploying communications through SMS platforms
- Experience working with databases, CMS, CRM
- Hands-on experience in marketing automation
6
Skills For Email Marketing Coordinator Resume
- Demonstrated ability to contribute to the creative process with a strategic digital (performance) marketing mindset
- Strong ability to think creatively, working collaboratively with others to transform topics into plans
- Experience with graphics, e-mail design/layouts
- Experience using Salesforce or other marketing platforms
- Experience with email marketing software with a preference for Salesforce Marketing Cloud
7
Skills For Email Marketing Coordinator, Shopstyle Resume
- Exposure to, or experience with, email tools such as Marketing Cloud or Marketo and be comfortable with basic-mid HTML
- Experience coding HTML templates
- Experience embracing new ideas and innovation
- Experience in work that requires organization and high attention to detail
- Data input and spreadsheet management experience
- Experience with computer graphics packages such as Dreamweaver, Photoshop, Illustrator
- Hands-on experience with HTML and CRM systems
- Demonstrated ability to successfully work in teams
- Experience with Demand Tools, Einstein Analytics and other Salesforce systems
8
Skills For Global Email Marketing Coordinator Resume
- Proofreading content to check messaging for clarity, grammar, and spelling
- Working knowledge of SEO/SEM and Google Analytics
- Developing documentation and flow charts for new and updated automated, segmented emails
- Assist in devising strategy, developing, implementing and executing specific email marketing campaigns
- Technical experience with marketing automation tools (Adobe Campaign, Pardot, Marketo, etc.), CRM systems (SalesForce Siebel, etc.), and analytics tools (Google Analytics, Omniture, etc.)
9
Skills For Email Marketing Coordinator Resume
- Experience developing and executing creative, successful marketing programs with a focus on digital marketing and KPI analysis
- Experience in delivering complex automated campaigns in support of product launches, content marketing and lead nurturing
- Experience in working with technologies and software that support email marketing, including
- Proficiency in collecting, compiling, mining, and reporting data
- Set-up and QA campaigns including testing of assets, tracking pixels, email proofing (links, subject lines, content, etc)
10
Skills For Email Marketing Coordinator, Shopstyle Resume
- Action-oriented and enjoys working hard; energetic and willing to take on challenging assignments; seizes personal development opportunities
- Assist other teams in selling paid advertising placement in email
- Coordinate list management and merge/purge processing for direct marketing campaigns
- Deploy email promotions using enterprise-level tool, SalesForce Marketing Cloud / Exact Target
- Plan, execute and analyze email marketing campaigns, pivoting quickly to address the needs of the business
List of Typical Responsibilities For an Email Marketing Coordinator Resume
1
Responsibilities For Email Marketing Coordinator, Shopstyle Resume
- Strong project management skills and attention to detail. Ability to manage multiple/changing priorities
- Prior experience working with HTML/CSS, web content management systems and email marketing/automation software
- Microsoft Excel skills for reporting and data analysis required
- Years of related work experience: 2 years past experience with email marketing
- Proven work experience in email marketing
2
Responsibilities For Global Email Marketing Coordinator Resume
- Demonstrated ability to prioritize to meet aggressive goals and timelines
- Build and test queries to effectively segment and target audience(s)
- Knowledge of and experience with various marketing channels, including digital marketing, print, direct mail, web and events
- Proficient experience in using Email Marketing Service Providers and Automation Platform
- Work experience, focused in marketing, or any other analytical role
3
Responsibilities For Email Marketing Coordinator Resume
- Execute and monitor the effectiveness of each marketing activity
- Relevant professional experience in email marketing
- Exposure/experience with photo editing software (i.e. Photoshop, Illustrator)
- Experience managing email nurture campaigns and triggered emails
- Experience working with various stakeholders across multiple departments
- B.A. / B.S. in Marketing or equivalent experience
4
Responsibilities For Email Marketing Coordinator, Shopstyle Resume
- Professional experience drawing actionable insights from large data sets
- Experience working with outside agency/vendor resources
- Experience with segmentation and marketing journey creation
- Some experience working across Social, Content and Web - or willingness to learn
- Strong analytical ability and understanding of Microsoft Excel
- Experience calendaring events
- Adheres to and promotes company values and policies and displays a strong ethical character capable of handling confidential information
5
Responsibilities For Global Email Marketing Coordinator Resume
- Light HTML coding experience
- Collaborate with key stakeholders from marketing, merchandising, and operations teams to ensure coordinated consumer experience and drive email performance
- 1 – 2 years of marketing or communications experience, preferably in a business-to-business or professional services organization
- Experience picking up new technologies
- Excellent organization and ability to communicate
- Strong knowledge of MS Word, Excel, Photoshop, and Dreamweaver
- Build audience lists and validate counts and data fields
- Experience with web content management systems (Drupal, WordPress, etc.)
6
Responsibilities For Email Marketing Coordinator Resume
- Experience in email management, preferably in the restaurant or retail industry
- Experience with Adobe Creative Suite and layered files
- Experience in an email-related role
- Experience with various Email Deployment Platforms
- Extensive experience in similar roles
- Attention to detail, excellent communicator, innovative, adaptable, resourceful
- Strong knowledge of HTML and ability to learn technical systems and tools quickly
7
Responsibilities For Email Marketing Coordinator, Shopstyle Resume
- Foundational CRM experience
- Experience with Responsys, MailChimp and BlueCore
- Hands on experience with HTML/SQL and content management systems
- Experience with email marketing
- HTML Experience
- Experience with email service provider
- Email experience
- Demonstrated ability to interpret in-depth analyses and uncover actionable insight
8
Responsibilities For Global Email Marketing Coordinator Resume
- Leading, training and monitoring the activities of staff responsible for email marketing
- Creating integrated, interactive social media marketing campaigns that complement/reinforce other digital marketing efforts
- Perform ongoing optimizations within mass circulated campaigns, including copy, template and landing page testing
- Assists the marketing team with tasks related to the website & marketing program strategy, planning, production, merchandising and execution
- Manage the execution of weekly email communications, working closely with the team on performance, a/b testing, and optimizations
- Program and report on multiple on-going and ad hoc marketing email campaigns per month
- Assemble the content for each newsletter including community highlights and promoting new site programs/products
9
Responsibilities For Email Marketing Coordinator Resume
- Implement a testing strategy to enable optimisation of the email programs identifying for example key elements to enhance performance
- Manage email marketing for trade shows, business forums, and other customer facing events
- Responsible for proofing, testing and QA of email campaigns to ensure accurate and error-free execution of links, content and targeted assets
- Understand and assist in developing segmentation strategies; using data sources to filter and target appropriate segments
- Great understanding of email marketing best practice
- Build (code) HTML emails following design best practices to optimize for all devices and browsers
- Build optimal segmentation for all email marketing campaign
- Deliver reporting and insights that accurately measure the delivery and performance of each email campaign
- Oversee execution of mass circulated emails, including holidays and ad hoc sends
10
Responsibilities For Email Marketing Coordinator, Shopstyle Resume
- Responsible for weekly/monthly reporting of email performance
- Work with the Customer Support team to provide resources around marketing email communications
- Stay informed of email marketing best practices and CAN-SPAM compliance
- Gather feedback from Marketing and DSO teams and make business critical changes to emails
- Ensure appropriate coordination of new collateral development to reduce repetition of work across marketing teams
- Define and develop email marketing activities to be carried out to market BSI products and services
- Collaborate with other marketing team members when required
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