Director, Retail Marketing Resume Sample
Rahul Harvey
4683 Tyrique Rapid,
Philadelphia,
PA
+1 (555) 534 6270
Work Experience
Director, Retail Marketing
05/2015
-
PRESENT
Houston, TX
- Reports to VP of Global Marketing, Brand Management andOperations
- Develop innovative account specific retail strategies for New Release, TV, Catalog and direct-to-video product
- Lead Athleta’s overall retail marketing vision and strategy to drive consistent, strong business results (with primary focus on growing store awareness and driving retail traffic)
- Spearhead annual and seasonal retail marketing planning and execution based on overall brand seasonal strategies that take into account the unique needs and opportunities of stores
- Manage multiple tasks efficiently and work with many different areas throughout the organization
- Excellent interpersonal, decision-making, organization and time management skills
- Attention to detail and ability to work well under deadline pressure
- Excellent relationship management skills and creative approach to developing solutions that meet/exceed the needs of external customers/vendors
Senior Director, Retail Marketing
11/2009
-
01/2015
Houston, TX
- Work build rapport and effectively manage relationships with clients at all levels
- Extensive PC skills and related software program knowledge (MS Office)
- Develops the strategic vision for our presence at retail across the region in line with global and regional strategies and guidelines. Sets growth targets and action plans by key account
- Determines APAC priority accounts and sets growth targets & plans for each account in collaboration with the VP APAC
- Coordinates with regional counterparts (VP North America and VP LATAM & EMEA) on global retail opportunities
- Optimize marketing performance by analyzing and measuring data during campaigns/activities and post campaigns/activities to maximize effectiveness
- Lead the creation of the overall marketing strategy for North America each season with input from Sales and Global Marketing, developing programs that address the needs of Network Salons, Retail Locations, and NY Bb. Salons
Director, Retail Marketing, Bumble & Bumble
11/2002
-
07/2009
Detroit, MI
- Spearhead the development of both national and retailer-specific marketing programs, driving profitability through innovative programs that drive retail sales and service
- Drive increased transactions in Network Salons, Retail Locations, and NY Bb. Salons through
- Maximize success through Visual Merchandising campaigns
- Leveraging existing growth drivers and new product launches
- Developing a product sampling implementation strategy for Network Salons, Retail Locations, and NY Bb. Salons
- Client Recruitment campaigns, programs and tools
- Develop, execute and measure a marketing plan that is included in the overall global retail strategy focused on growing revenue, increasing the number of retail futures accounts and creating product specific campaigns
- Lead conversations to influences global brand marketing and global CTC Omni Channel Retail Marketing on the Market’s retail marketing needs together with respective BUs
- Work with Brand Marketing, Creative team, and Sales team partners to deliver on-brand execution of elements to retailers, strong innovative ROI programs and to market the best in class programs in-store
Education
Upper Iowa University - Des Moines Center
1997 - 2002
Bachelor's Degree in Marketing
Professional Skills
- Strong thought leadership in creating advertising strategies and creative that builds the Tempur Sealy brands and customer's brand while driving consumer demand to the customer's doors
- Design strategy, drive the development, and ensure execution of Tempur Sealy Retail marketing vision and programs that are innovative, creative, and demonstrate return on investment
- Detail oriented with strong project management and budgetary skills
- Excellent interpersonal, presentation and written communications skills
- A strong track record with an innovative retailer that is well known for its customer experience, retail marketing and/or world class product showcases
- Computer skills with proficiency in Excel Word & PowerPoint
- Strong business sense in developing and executing trade marketing programs from a ROI perspective
How to write Director, Retail Marketing Resume
Director, Retail Marketing role is responsible for software, organization, powerpoint, excel, wireless, retail, training, reporting, design, research.
To write great resume for director, retail marketing job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Director, Retail Marketing Resume
The section contact information is important in your director, retail marketing resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Director, Retail Marketing Resume
The section work experience is an essential part of your director, retail marketing resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous director, retail marketing responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular director, retail marketing position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Director, Retail Marketing resume experience can include:
- Strong direct retail marketing experience and marketing team management and performance optimization
- Develop and manage the Retail marketing budget to optimize return on investment and ensure marketing effectiveness
- Strong problem solving and creative thinking ability
- Solid working knowledge of digital marketing channels
- Retail marketing experience, preferably in consumer focus companies
- Strong creative eye and vision to bring product portfolio to life in store and actively engage consumers
Education on a Director, Retail Marketing Resume
Make sure to make education a priority on your director, retail marketing resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your director, retail marketing experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Director, Retail Marketing Resume
When listing skills on your director, retail marketing resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical director, retail marketing skills:
- Strong written and verbal communication skills, problem-solving initiatives, decision- making, analytical, prioritization, and organization skills
- Experience collaborating with internal teams such as Brand Marketing, Sales Planning, Creative Services and Operations
- Strong coordination with Compliance and legal teams on marketing messaging and consumer communication
- Manage the process to link sales performance tracking to marketing performance effectiveness
- Strong brand story-teller with proficiency in translating data to build marketing plans and businesses cases
- Manage and develop Assistant Manager of Retail Marketing to ensure strong business results, high employee engagement and positive career growth
List of Typical Skills For a Director, Retail Marketing Resume
1
Skills For Senior Director, Retail Marketing Resume
- Seek opportunities to partner with Retailer counterparts on account specific synergetic promotional priorities to drive sales
- Demonstrated ability to lead cross functional teams in a results oriented environment
- Communicate Brand initiatives and priorities to Sales and accounts
- Extensive background in strategic retail planning, visual merchandising, retail promotions, retail buying, operations required
- Attend account meetings & reset planning meetings, document key takeaways, draft meeting recap and distribute to Sales/Marketing teams
- Design Co-marketing strategies with top accounts using hybrid or customized toolkits
- Lead in-store and external retail marketing programs including custom graphics, distribution lists, presentation preparation, and implementation of seasonal initiatives and POP
2
Skills For Director Retail Marketing Resume
- Oversee the development and management of promotional planning and creative executions for advertising and in-store support
- Be the GPR category leader for buyers, including delivering trends, insights and innovative new vehicles to test and reapply
- Collaborate with merchandising and re-stocking plans with Supply Chain
- Work closely with brand marketing to ensure that all account specific programs are aligned with overall brand vision and strategic positioning
- Lead the evolution of consumer and retail store segmentation and spearhead the strategy to integrate segment targeting into media and marketing efforts
- Develop merchandising and collateral approach for new Xfinity Mobile product introductions in conjunction with OEMs and the Xfinity Retail Merchandising team
- Collaborate with brand management, consumer marketing, and sales to ensure alignment of brand objectives
3
Skills For Director, Retail Marketing, Bumble & Bumble Resume
- Lead Retail Marketing participation for sales meetings, account presentations and sell-in initiatives in close partnership with Sales teams
- Lead monthly meetings with regional own retail marketing teams
- Brand adidas: other BUs Brand Marketing
- Adidas Finance / Controlling
- Field and Internal Training as needed
- Lead Sales & Marketing in preparation for account meetings
- Summarize and Recap key account promotions and accomplishments. Keep an annualized calendar for major accounts for planning future promotions
- Discuss future account planning as it relates to key title strategies
- Manage the development of the strategic annual marketing plan for Xfinity Retail
4
Skills For Director, Retail Marketing, Gap Brand Resume
- Establish performance metrics and ensures post performance analysis of Retail Marketing campaigns
- Identify key consumer and strategic questions to drive the research and learning agenda
- Define Xfinity Mobile retail strategy, including drive-to-retail campaigns, in-store message mix and new product introductions
- Develop engagement tactics to drive Xfinity Mobile traffic to the store in partnership with the Retail Marketing team
- Define and manage budgets for support of account specific programs
5
Skills For Executive Director, Retail Marketing Resume
- Manage outside agency and vendor relationships related to Retail Marketing programs.Strong thought leadership in creating advertising strategies and creative that builds the Tempur Sealy brands and customer's brand while driving consumer demand to the customer's doors
- Manage outside agency and vendor relationships related to Retail Marketing programs
- Partner with brand communications and CTC to extend all global campaigns through all possible retail avenues
- Oversee the business unit retail marketing tools and initiatives not covered by the global campaign when required, ensuring they are in line with style guidelines
- Envision strategies to promote and support key products at own retail stores and oversee digital, retail development and retail training to ensure successful implementation
- In conjunction with wholesale and CTC teams review the business units’ content for a style toolbox on a seasonal basis
6
Skills For Director, Retail Marketing Resume
- Brand adidas: Brand Management, CTC, Creative Direction
- Adidas Retail and Wholesale
- External partners and key accounts
- Ambassador of the business with sufficient stature internally and externally to represent the business positively
- Management of the Brand Expression Program
- Client Presentations as needed
- Desire to work in a fast pace, entrepreneurial venture
7
Skills For Senior Director, Retail Marketing Resume
- Multi task and work with various departments
- Work with Sales Team to identify and maximize planogram & promotional opportunities and grow revenues with a focus on key accounts
- Lead the development and execution of retail promotions & retail specific products for planogram. This includes overseeing all aspects of execution and coordination including pricing strategy, premium sourcing, movie cash, special packaging etc
- Identify account specific promotion opportunities for new release and catalog titles
- Follow up on key opportunities, develop plans, and work with Manager(s) to execute
8
Skills For Director Retail Marketing Resume
- Ensure key placement, higher frequent of customer awareness and sell through of products via creation of account specific point of purchase material
- Attend bi-weekly Marketing meetings as well as weekly sales team meetings to effectively understand priorities and initiatives and communicate strategy back and forth
- Provide agenda items specific to communicating Retail Marketing – including communication on timelines, meeting dates, strategy change and performance
- Oversee projects as it relates to key account base including Key title recaps, Store checks, Post mortems, Weekly Ad review & reporting, Ad hoc reporting and projects as needed
- Passionate, energetic individual who has demonstrated knowledge of keeping up with fast-paced retail environment
- Continuously evolve the retail priorities for Xfinity Mobile products and services to reflect the latest consumer and competitive marketplace trends
9
Skills For Director, Retail Marketing, Bumble & Bumble Resume
- Build strong partnerships with and consensus among leaders across organizational boundaries
- Possess highly creative and innovative capabilities
- Present to business partners and upper level management
- Establish annual drive period calendar for Xfinity Mobile and define reasons to visit the stores
- Proven ability to assess and diagnose large retailer needs within the marketplace and assess how to meet those needs using Branded solutions to maximize company profitability
10
Skills For Director, Retail Marketing, Gap Brand Resume
- Proven track record of results while working in a marketing communications client or agency account management lead capacity
- Strong consumer-centric, strategic approach to creative strategy development to set as a foundation for enabling best in class consumer communications
- Solid understanding of retail channel dynamics
- Solid understanding of creative development process and relationship between Sales account management and Company Branded creative teams
- Lead and develop talent
- Multi-task and run multiple projects in a fast-paced work environment
- Adidas Local Markets
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