Director, Analytics Resume Sample
Work Experience
- Develop plans and execute them for hiring, retention, and
- Oversee multiple teams or accounts, often as the senior-most member of the Marketing Science team
- Develop and nurture cross-functional relationships to fully integrate the marketing science offering throughout the agency
- Guide and manage analytic teams in developing and executing the complete range of analytic deliverables
- Develop best-in-class marketing strategies with cross-functional agency team
- Recommend analytic projects/analyses to cross-functional agency team based on client business challenges, objectives, goals
- Work with data science modelers and analysts to design/develop compelling/relevant analyses
- Make actionable recommendations to client based on analytic findings
- Prepare high-quality, visually compelling, client-ready documents/findings/recommendations
- Provide senior level leadership to Marketing Science department
- Lead the analytical innovation of the department, in partnership with other agency stakeholders including technology, strategic planning, account management, media, and others as appropriate
- Primary participant in recruiting and evaluating candidates
- Coach and mentor any level of analytics associates
- Leads the implementation of advanced media analytics products on the West Coast
- Serve as a key thought leader in aligning marketing analytics, modeling, machine learning, and AI with a client’s broader business goals and objectives
- Work with clients, agency leaders, and analytics leaders to understand, document, and clarify client needs related to performance analytics
- Provide ongoing analytical support for media/marketing modeling, attribution, and experiments for clients
- Write and present to clients, proposals for new projects, and the progress/results, of existing projects
- Work in an integrated fashion with client marketing teams and internal marketing professionals to make recommendations based on analyses and experience
- Work with internal stakeholders to enhance analytic processes and develop new capabilities to increase real-time media allocation optimization
- Communication skills to convert complex analytical processes into easily digestible communications is key for both technical and non-technical audiences
- Lead a team of 3-5 people
- In-depth understanding of online channels like display, SEM, OLV, Native, Social, Content etc. and underlying data
Education
Professional Skills
- Demonstrated financial modeling knowledge and skills with strong analytical, quantitative, and problem-solving skills
- Excellent verbal and written communication skills with strong interpersonal and organizational skills
- Very strong project management skills and experience, preferably with a bottom-line orientation
- Cross-functional experience – skills in consulting, marketing, affluent, and analytics particularly relevant
- Superior skills to communicate clearly and effectively in writing or verbally
- Strong SAS and/or SQL programming skillseniors
- Strong communication and presentation skills, including extensive use of chart and table tools
How to write Director, Analytics Resume
Director, Analytics role is responsible for presentation, analytical, advanced, organization, modeling, digital, marketing, articulate, research, reporting.
To write great resume for director, analytics job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Director, Analytics Resume
The section contact information is important in your director, analytics resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Director, Analytics Resume
The section work experience is an essential part of your director, analytics resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous director, analytics responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular director, analytics position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Director, Analytics resume experience can include:
- Very good organizing, time management and priority setting skills
- Outstanding communicator: exceptional skills in written and verbal communication and direction
- Strong experience in development of databases, reporting functions and
- Demonstrated experience leading data analytics initiatives
- Experience as a lead product manager, managing multiple products and priorities
- Strong experience with email delivery and media reporting tools
Education on a Director, Analytics Resume
Make sure to make education a priority on your director, analytics resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your director, analytics experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Director, Analytics Resume
When listing skills on your director, analytics resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical director, analytics skills:
- Strong communication skills including verbal, written, and presentation skills in formal and informal settings
- Building strong cross-organizational relationships and effectively influencing staff across the
- Strong team focus with outstanding organizational and resource management skills
- Has exhibited strong communication skills with CMO level roles and has the ability to explain complex concepts to diverse audiences
- Excellent communication (oral and written) and presentation skills,
- Strong MS Excel & Power Point skills
List of Typical Experience For a Director, Analytics Resume
Experience For Senior Director, Analytics Resume
- Strong communication and presentation skills to influence and expedite the decision-making process
- Experience using massive data to do analytics and modeling (such as retention, customer analytics, and regression analysis)
- Use predictive modeling to increase and optimize customer experiences, revenue generation, ad targeting, and other business outcomes
- Proven track record of managing a team of analytics professionals
- Comfortable dealing with ambiguity and demonstrated ability to be creative; to put structure around vague and unstructured requests/discussions
Experience For Director Analytics Resume
- Experience in research supporting an ad sales team, media buyers or marketers
- A very good understanding of “Quality” as it relates to customer satisfaction
- Investment Management/Banking experience is a required
- Experience building real-time data pipelines and DW's
- Experience in Machine Learning and/or Artificial Intelligence
- Experience in managing a team
Experience For Um-director, Analytics Resume
- Strong results oriented team player with a passion for driving cross functional collaboration
- Understanding of CRM, direct / database marketing and customer identity management theory & techniques
- Reporting solutions (e.g. automated dashboards, power BI solutions, enhanced data visualization)
- Designing for the present and future
- Manage the daily, weekly, and other routine reporting for the Midwest Food Brands; including intra-day reporting during the key holiday selling season
- Manage the daily, weekly, and other routine reporting for all Enterprise brands; including intra-day reporting during the key holiday selling season
- Responsible for owning, developing and elevating business analytics and data interpretation for the DTC / Omni-Channel Division (Merchandising and Retail)
- Audience strategy (e.g. creating/analyzing high value audiences for hyper targeting purposes)
- Create strategies for integrating and managing multiple channels and data sources in order to leverage machine learning that optimizes KPIs
Experience For Director, Analytics Center of Excellence Resume
- Use predictive modeling to maximize and optimize merchandising assortments, revenue generation, sales/margin forecasting and other business outcomes
- Provide leadership in identifying key business trends, performing problem analysis and developing recommended action plans to the respective stakeholders
- Oversee client analytics strategy and planning for a Fortune 50 client including development a measurement framework for digital marketing
- Manage the cross-company KPI program, supporting brand teams with estimates, setting goals and monitoring performance
- Provide leadership and mentoring to growing analytics team and develop career paths for the team and scale their influence
- Can solve problems in complex situations using creative and conceptual reasoning
- Expert knowledge of statistical modeling & data-mining techniques
Experience For Director, Analytics & Business Intelligence Resume
- Support segmentation and list fulfillment of marketing campaigns, including email and catalog campaigns
- Work with other analytical teams throughout the 1-800-Flowers.com enterprise -- including web analytics team and integrated marketing teams
- Foster continuing development of analytical team members and innovation of marketing practices
- Provide timely and accurate reporting / summaries to include ad hoc analysis that improves decision making and business performance
- Drive dash-boarding & visualization to monitor brand health & overall business health. Promote reporting efficiency through automation
- Maximize consumer led business by leveraging data across affiliates, consumer marketing and lead generation businesses
- Apply cutting edge analytics techniques to business problems and to leverage external thinking
- In conjunction with the marketing team, develops a comprehensive analytics strategy for consumer marketing across all offline and online channels
- Digital media performance (e.g relevant KPIs, setting measurement plans)
Experience For Director, Analytics & Insights Resume
- Audience activation (working with SBU’s and 3rd parties to create audiences at scale for activation)
- Creates internal visibility around Analytics as a means of optimizing program impact and provides leadership to a team of employees
- Audience activation (working with SBU’s and 3rdparties to create audiences at scale for activation)
- Track record of working well with people in a variety of business situations
- Understands the strategic levers of the business and how analytics is a catalyst for decision making
- Gain an in-depth knowledge of a client’s website architecture, online business model & marketing strategy
Experience For Director, Analytics Infrastructure Resume
- Analyzes consumer and audience data to identify marketing opportunities for Warner Bros.’ clients
- Proficiency working in relational databases and big-data systems to aggregate, organize, and prepare data for analysis
- Proficient with big-data technology, enablement & analytic tools (including Hadoop, Relational Databases, SQL, R, SAS, Python)
- Measures the company’s positioning within its various business segments and market environment
- Manages migration of LOBs and domains into the new BI operating model
- Knowledge of one of the following: SAS, SPSS, SQL, Java, HTML/XML
- Collaborate with each brand's Marketing Leaders around the development of all post-mortem reports to gain customer insights
- Mine and analyze data from company databases to drive optimization and improvement of merchandise assortment and key merchandising strategies
Experience For Senior Director, Analytics Enablement Resume
- Build and implement consistent processes, reporting and tools across the division
- Deliver category defining analytical capabilities and services to client accounts and the wider analytics team
- Design and implement data modeling
- Partner with leadership and stakeholders to develop and execute various reporting packages and ad hoc requests
- Lead & mentor a team of analytics experts across multiple disciplines. Drive training programs for the broader analytics org
- Collaborates with key stake-holders in the planning and execution of the analytics roadmap
Experience For Managing Director, Analytics & Insights Resume
- Partners with the marketing team in the optimization of their acquisition and retention channels
- Supports the required performance reporting with key dashboards and insights
- Communicate succinctly and professionally to senior leadership at the client and agency
- Work with clients, our agency leaders, and analytics leaders to understand, document, and clarify client needs (stated and unstated) related to audience creation and activation as well as media performance reporting
- Oversee media performance reporting across all digital channels utilizing Tableau and Datorama, and provide actionable insights & recommendations to clients on an ongoing basis
- Prioritize, customize, and present relevant messages as part of the new business or existing client sales process to address client need
Experience For Director Analytics Consumer Experience & Engagement Resume
- Facilitate the process of developing or clarifying the client’s audience strategy, extending and enriching it based on our distinct capabilities (with planning & strategy teams, client, account management)
- Lead the process of developing, extending, and syndicating custom audiences based on client specific data and our insights on the best way to enable their intended strategy
- Work with relevant teams to make the best use of current features to solve challenges in an engagement, and organize clear feature requests to the audience product team or to our data and technology partners to address high value new features to prioritize
- Work with analytics account teams to help identify clients with strong potential for growth in audience analytics, then develop and execute plans for driving growth with those prospects
- Solutions and results driven, with a strong customer focus and high attention to product quality
List of Typical Skills For a Director, Analytics Resume
Skills For Senior Director, Analytics Resume
- Proficiency in the following types of analyses and skills
- Experience in a business-facing analytical role and proven track record of related success
- A mentor who takes an interest in developing the skills of more junior team members
- Experience and 2+ years of managerial experience
- Effectively interact with all professional levels, with an emphasis on senior/executive level management
- Great leadership skills and deep desire to develop high-preforming teams
Skills For Director Analytics Resume
- Tertiary qualifications in a relevant discipline such as education, management, statistics, computing or demonstrated equivalent knowledge and/or experience
- Demonstrated hands-on experience applying complex SQL to solve analytic problems
- Programming experience in one or more of the following: Java, Python and/or C, C++
- Supporting and promoting the effective use of analytics within Visa
- Partnering with cross-functional teams to ensure effective positioning, go-to-market strategy and execution
- Someone who has experience managing multiple projects with challenging deadlines simultaneously, both while leading a team and working independently
- Experience managing and developing a team of high performing professionals
- SQL Programming (Advanced Level) with experience using SQL to build custom datasets for reporting or analysis
Skills For Um-director, Analytics Resume
- Develop effective reporting dashboards that evaluate marketing performance
- Experience developing & utilizing measurement plans
- 5-7ish+ years’ of relevant research, data analysis, management consulting and/or media planning experience
- Strong knowledge of the media planning processes from pre planning to post-analysis
- Experience managing corporate-wide initiatives with engineering, data warehouse, and business stakeholders
Skills For Director, Analytics Center of Excellence Resume
- Experience leading a team of quantitative professionals and using statistical techniques to solve business problems
- Strong understanding of consumer behavior and marketing analytics
- Experience applying statistical analysis to consumer behaviors (video gaming, e-commerce, consumer entertainment, etc.)
- Experience using SQL, including complex queries from multiple data sources
- At least five years’ experience managing people and projects
Skills For Director, Analytics & Business Intelligence Resume
- Experience with statistical modeling software (SAS, SPSS, R) and enterprise business intelligence tools such as Tableau
- Experience with a consulting services organization or software product firm
- Broad based analytics experience and knowledge to apply appropriate solutions to changing client needs
- Experience working in operations environment
- Thorough understanding of business operations and processes, with a strong technical acumen
- Strong analytical background working in data management
- Experience as a data analyst or financial analyst, including 3+ years as a Sr. Data Analyst
Skills For Director, Analytics & Insights Resume
- Experience with R, SAS, SPSS, Matlab or other statistical modeling package
- Some experience working with BI systems (e.g., Cognos, Business Objects, Microsoft SSRS, Tableau)
- Strong intellectual curiosity and desire to understand and define drivers of business success
- Strong consultative and business strategy capabilities
- Knowledge and experience in statistical and data mining techniques
- Extensive experience working within Salesforce
- Demonstrated leadership and vision in managing staff groups and projects
Skills For Director, Analytics Infrastructure Resume
- Progressive experience in solution development and building data/analytics products
- Experience with advanced data technologies, data modeling, data solutions
- Experience managing a team of people managers
- Experience in Hadoop, ETL frameworks, data analytics, python, pig, Hive, MR,
- Experience in technical project management
- Expertise in technical project management and a proven track
- Experience and in-depth knowledge of the cards and payments business
- Experience with writing API specs and evangelizing platform usage
Skills For Senior Director, Analytics Enablement Resume
- Software product management experience in
- Familiar with enterprise analytics tools, like Google Analytics, Tableau, Domo, GoodData, Adobe Analytics
- Deliver concise, persuasive executive-level communications. Demonstrated ability to clearly explain complex mathematics-based processes
- Experience in related field (analytics)
- Experience with digital analytics tools such as Google Analytics, Adobe Analytics or other behavioral measurement tools
- Demonstrated ability to develop strategic initiatives and manage large complex initiatives
Skills For Managing Director, Analytics & Insights Resume
- Demonstrated ability to work cross functionally in often ambiguous situations to solve complex problems
- Experience in analytics field(s)
- Proven ability to manage and teach others
- Experience with reporting tools (i.e. Tableau, SSRS, etc.)
- Collaborate with creative & technical teams to develop engaging and effective creative concepts
- Demonstrated success in helping clients take concrete action based on analytics and data
- Strong understanding data and ad tech ecosystem, with a focus on digital environment
Skills For Director Analytics Consumer Experience & Engagement Resume
- Strong understanding of statistical methods and analysis such as probability distributions, regressions, correlation, causation, variance, etc
- Lead a team of talented engineers who like to solve problems, design great experience solutions, code big data solutions, and make customers raving fans
- Experience using Zignal, Brandwatch, Traackr or other digital analytics/social media measurement tools
- Deep knowledge and experience in analytics to support account planning for organized customers and payers with emphasis on IDNs
- Demonstrated success in managing large-scale cross-functional projects
List of Typical Responsibilities For a Director, Analytics Resume
Responsibilities For Senior Director, Analytics Resume
- Oversee an analytics program, including tagging maintenance, data collection, cross-channel data integration, reporting + Insights, dashboards, data visualization, data mining, predictive analytics, audience measurement, brand and competitive intelligence, site surveys
- Understand the client’s business, develop innovative approaches to solve their questions and present deliverables in a compelling manner that articulates their business value and impact
- Exceptional communications skills and the ability to communicate complex concepts simply and effectively to different audiences
- Is an excellent and compelling presenter and communicator (i.e. tell a simple and straight story; can communicate complex information effectively)
- Efficiently operate within matrix organization and effectively communicate with highly technical and business team members alike
- Manage a team of analysts to maximize efficiencies, provide prioritization guidance, develop essential analytic skills, and insure accuracy
- Advanced Microsoft Excel skills including formulas, pivot tables, and dynamic chart building
Responsibilities For Director Analytics Resume
- Demonstrated solid judgment in decision making
- Driving the prioritization of analytic, integration and BI activities across the organization
- Experience establishing metrics and recommending strategies that support organizational goals
- Experience in maintaining data integrity for modeling
- Experience planning and managing multiple projects at once
- Deep experience with Google analytics and QA’ing GA events & tracking is required
Responsibilities For Um-director, Analytics Resume
- Negotiate priorities and needs across competing functional areas
- Experience in SQL
- Digital agency and pharmaceutical experience
- Experience in marketing analytics or business intelligence)
- Experience with statistical modeling software (R, SAS, Python) and BI tools such as Tableau
- Digital analytics experience required
- Experience with Python, Java, etc
Responsibilities For Director, Analytics Center of Excellence Resume
- SQL and experience with relational databases
- Strong business acumen, with an aptitude for broad strategic and critical thinking
- Proven record in data science and engineering
- Coaching and mentoring and driving a vision for continuous improvement
- Marketing mix and attribution analytic segmentation and the development of segmentation tools and methods
- Developing data strategies
- Directing team workflow
Responsibilities For Director, Analytics & Business Intelligence Resume
- Marketing or Business coursework required
- Ensuring compliance with any legal or regulatory frameworks impacting data analytics
- Managing the execution of a broad portfolio of analytic and BI projects and initiatives
- Working closely with the analytics/technology teams in our center of excellence in India
- Driving user enablement and adoption of analytic/BI tools, technologies and solutions
- Lead the Services team in scaling and improving analytics delivery, model building and deployment, and drive a first-in-class delivery culture and process
- Demonstrable success managing an internal strategic analytics business or leading a data analytics practice for a professional services group
- Leads initiatives to analyze complex business problems and issues using data from internal and external sources
Responsibilities For Director, Analytics & Insights Resume
- Advises business leaders by providing data-based strategic direction to identify and address business issues and opportunities
- Take accountability for translating the analytics vision to execution with overall P&L responsibility
- Assist with special marketing and communications projects as needed
- In an agency or marketing role
- All forms of digital marketing and media measurement
Responsibilities For Director, Analytics Infrastructure Resume
- Client facing personality and demeanor to interact with all levels of internal teammates and external customers
- High level of expertise utilizing Microsoft Office software, SQL
- Bachelors in Statistics, Finance, Mathematics, Accounting, Computer Science, Decision Science, Economics, Inform
- BI & Analytics and/or Technology delivery strategic planning and execution
- Managing multiple teams
- Deep and broad understanding of contemporary data infrastructure and tools and the current trends in the analytics industry
- Cross-cultural competence and commitment to exploring issues of race, class, and privilege
- Develop beneficial relationships and networks in order to achieve results and feels comfortable managing-up and across to drive progress
Responsibilities For Senior Director, Analytics Enablement Resume
- Facility/fluency with databases, reporting environments, and statistical software
- Has innovative drive; comfortable in ‘white space’ work areas and willing to take risks, test the norm, measure and learn forward
- Build scoring models
- Make data-driven decisions without succumbing to "analysis paralysis."
- Critical thinking, analysis, and interpretation of data
- Lead the development and evolution of BET Digital’s measurement platforms and processes
- Understands audience research, market research and analytics
- PC based information systems knowledge required
Responsibilities For Managing Director, Analytics & Insights Resume
- MS Word, PowerPoint and Excel required
- Development of new capabilities & prototypes
- Experience using statistical and data mining techniques on large & small, user-level & market-level datasets to produce customer and marketing insights that have resulted in tangible business improvements
- Hands on experience with segmentation, digital attribution & optimization, and econometric & time-series techniques in support of marketing applications
- Experience working with data visualization and reporting tools to display & communicate quantitative information and analytical output to non-technical stakeholders
Responsibilities For Director Analytics Consumer Experience & Engagement Resume
- History of collaborating with business leaders and subject matter experts across all levels of the organization
- Creative problem-solver who works well as part of a team
- Liaise & communicate with technical and non-technical stakeholders
- Ensure that CFME goals are aligned with HPBU Management’s goals and priorities. Deploy CFME resources accordingly and set annual objectives and budgets. Adapt deployment as needed to support HPBU Management’s evolving needs
- Lead people; deliver results, customer focus, team work & collaboration and analytical acumen
- Net Promoter System and Voice of Customer Programs
- Provides leadership to the cross-functional resources within the
- Develop actionable insights from the projects and data sources and integrate them into frequent (quarterly, annual) updates of NAM’s foundational selling story