Demand Marketing Manager Resume Sample
Shana Schmidt
9422 Isabel Plain,
Chicago,
IL
+1 (555) 713 4345
Work Experience
Demand Generation Marketing Manager
02/2016
-
PRESENT
Detroit, MI
- Set the vision: deliver B2B demand marketing plans that clearly communicate the path to achieving our goals, and empower all teams to deliver the best work
- Drive innovation: work with subject-matter experts to plan/launch/test/optimize new business-to-business marketing strategies
- Lead to excellence: ensure that the global, cross-functional teams are working together effectively and efficiently
- Quantify impact: work with the analytics team to ensure that we are measuring for optimal performance and learning
- Research, choose, design and manage tactics in the overall marketing mix, based on a buyer’s journey to increase engagement and response rates
- Drive execution of demand marketing programs while collaborating and reporting to cross functional teams
- Owns day-to-day program and activity tracking and follow-up; testing and reporting on defined analytics
- Campaign set up/monitoring in various marketing systems and tools including Salesforce.com and Marketo
- Develop, manage and execute on demand gen strategy via integrated marketing campaigns to drive top-of-funnel demand as well as nurture the demand into qualified opportunities for Sales
Marketing Manager, Demand Generation
01/2012
-
10/2015
Chicago, IL
- Determine optimal marketing mix across paid and organic channels with rapid testing and evaluation to achieve demand gen goals
- Own the Grovo event strategy and execution, spanning Grovo field events and Grovo’s sponsorship of partner / industry events
- Partner with product marketing and content marketing to ensure appropriate messaging and content is aligned with each marketing channel to maximize each channel’s throughput
- Collaborate directly with business partners to develop joint go-to-market campaigns as an important 3rd party demand channel
- Continually optimize marketing performance by deriving insights from campaign data and recommending actionable improvements
- Partner with Sales Development team to ensure joint achievement of lead, opportunity & revenue goals and alignment of go-to-market campaign messages
- Responsible for demand generation strategy and prioritization of multi-channel, multi-touch demand creation campaigns that leverage both inbound and outbound tactics in support of JLL’s revenue goals
- Develop and execute regional demand creation programs for regional business lines and consult with adjacent marketing and sales teams, including the national digital strategy team, who are working on local or industry-based demand generation efforts
- Research and determine the most appropriate strategy, channels and tactics to generate awareness and interest among our target buyers
Senior Integrated Demand Marketing Manager
08/2009
-
09/2011
Detroit, MI
- Manage and work within marketing technology platforms (e.g., marketing automation, CRM, analytics)to regularly monitor and measure program effectiveness, and report to executive leadership
- Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length and manage reporting dashboards for marketing and executive audiences
- Partner with brand and communications team, including a content producer and PR agency, to identify opportunities to leverage paid media tactics such as digital advertising, including retargeting
- Partner with the national digital strategy team to ensure adherence to best practices, consistent operations, etc
- Understand the marketing technology landscape, including third party vendors, that could provide expertise/services to the organization to drive demand generation initiatives
- Experience in a demand generation or digital marketing role
- Fluency in German or French
- Develop new business partnership affiliate opportunities with mobile operators, OEM’s, entertainment & content providers
Education
Washington State University Vancouver
2005 - 2009
Bachelor's Degree in Marketing
Professional Skills
- A successful, results driven marketer with 6+ years of experience with proven skills in digital marketing
- Great organizational skills and a strong focus on using data to make decisions
- Excellent cross-functional project management and teaming skills
- Strong project management and multi-tasking skills underpinned by a process-driven mindset
- Strong project management skills and ability to juggle multiple programs at a time to deliver on deadline
- Excellent organizational, time management, and multitasking skills
- Have strong analytical skills; be able to interpret data, identify trends, and make suggestions for improvements
How to write Demand Marketing Manager Resume
Demand Marketing Manager role is responsible for marketing, digital, english, articulate, research, integration, database, recruiting, security, compensation.
To write great resume for demand marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Demand Marketing Manager Resume
The section contact information is important in your demand marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Demand Marketing Manager Resume
The section work experience is an essential part of your demand marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous demand marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular demand marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Demand Marketing Manager resume experience can include:
- Excellent written communication, presentation and interpersonal skills
- Proven experience creating marketing content to drive top of funnel activity
- Proven experience building marketing content to drive top of funnel activity
- Experience developing and executing demand generation campaigns with a marketing automation platform such as Marketo or Eloqua strongly desired
- Proficiency in MS Office, with advanced PowerPoint skills
- A proven track record of designing and executing multi-channel marketing campaigns that generate double or triple digit growth in a B2B tech company
Education on a Demand Marketing Manager Resume
Make sure to make education a priority on your demand marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your demand marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Demand Marketing Manager Resume
When listing skills on your demand marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical demand marketing manager skills:
- Excellent analytical skills’ ability to turn data into an action-oriented story
- Strong communication skills and ability to clearly articulate impact
- Excellent English communications skills – both written and oral
- Innovative and creative problem-solver with strong communication skills
- Added Benefits: background or understanding of CSS and HTML, copy writing skills – provide sample writing of content and offers
- Manage high volume of details across multiple marketing initiatives, critical-thinking and problem-solving skills
List of Typical Experience For a Demand Marketing Manager Resume
1
Experience For Demand Generation Marketing Manager Resume
- Manage and lead team with varying skills sets to add to a culture of performance and collaboration
- Your communication and presentation skills are outstanding
- Have experience in customer-centric marketing practices, matching content and messaging to the appropriate stage of the customer buyer journey
- Experience measuring and reporting the impact of lead generation programs
- Experience using Marketo or other marketing automation tools
2
Experience For Marketing Manager, Demand Generation Resume
- An experienced digital marketer with a record of leading high-performing programs
- Experience in strategic planning and execution for B2B marketing initiatives
- Demonstrated capacity for critical and strategic thinking
- Partner with the cross-functional teams to bring paid digital experiences and creative concepts to life
- Above related experience
- An understanding of content marketing strategy, persona-based marketing and buying journey management
- Own cross-channel promotion plan for our demand generation-focused marketing strategy (email, on-net advertising, off-net advertising, etc.)
- Develop nurturing marketing campaigns and use a/b testing to optimize qualified lead gen
3
Experience For Senior Integrated Demand Marketing Manager Resume
- Develop, execute and report on multi-channel B2B and B2C marketing initiatives spanning digital, social, and influencer marketing
- Use the latest in account-based marketing technology and strategies to run multi-channel campaigns targeting Partner Solutions’ largest prospects
- Able to think strategically and act operationally, delivering on tactical metrics while defining the future direction
- Work with Cisco marketing teams to find opportunities to insert Meraki into broader Cisco marketing initiatives in the region
- Help to define and execute our EMEA-wide digital campaign marketing activities, including
- Support and execute our global account-based marketing strategy, including
- Combine analytical thinking with storytelling to identify and engage the right audience
- Familiarity with Marketing Technologies such as CRM, web analytics, ad servers, DMPs, etc. and marketing automation systems (Eloqua, Marketo, Hubspot, etc.)
- Manage multiple tactics (emails, banners, lists, media and paid search) and group’s (Product Marketing, Events, and Sales) product related goals
4
Experience For Demand Gen Marketing Manager Resume
- Build and maintain strong relationships with industry partners, including associations, opinion leaders, and strategic partners to enhance Autodesk’s thought leadership in the industry
- Work closely with the design team on creatives for marketing campaigns
- Extend and improve Cisco Jasper’s account based marketing and real-time personalization programs
- Leverages market segmentation data to drive highly-targeted, integrated demand generation marketing campaigns across multiple P&L’s
- Technical product marketing in a B2B context
- Manage and expand the capabilities of our HubSpot marketing automation platform
5
Experience For Demand Generation & Installed Base Marketing Manager Resume
- Design & execute 1:1, 1: few, marketing initiatives to meet pipeline requirements of varied account segments
- Coordinate efforts with outside vendors, marketing, product management and sales teams
- Work with the Marketing Communications and Creative teams to ensure required content assets are available
- Manage your campaigns on a day-to-day basis and ensure campaigns are coming in on time and on budget
- Work with media partners on joint programs and advertising as it pertains to demand generation activity
6
Experience For Demand Generation Senior Marketing Manager Resume
- Translate existing content as well as build new materials relevant to the local market to enable sales teams to easily position and sell Meraki
- Tell high-impact stories about our customers through case studies, webinars, email marketing and videos
- Support the cross-channel promotion plan for our demand generation-focused marketing strategy (email, online, social channels, etc.)
- Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimise the impact of digital marketing activities
- Assist in building business cases and inbound campaign deliverables such as briefs, traffic sheets, market research, industry POVs, reports, etc
7
Experience For Marketing Manager, Demand Gen Resume
- Proficiency of Salesforce.com and reporting
- Conduct and oversee market research, working with commercial and product teams to support the best product development for customers
- Collaborate with multiple functions and build relationships
- Define Sutherland’s reputation: Manage the strategy and setup of all paid campaigns; Measure and optimize our paid marketing using vendor-specific dashboards and Google Analytics, as well as maintain daily, weekly and monthly reports to monitor campaign budgets across all channels
- Previous relationships/interactions with key vendors and partners
- Influence and work cross-functionally across multiple internal teams
- Develop digital media strategy and own execution of innovative integrated campaigns designed to drive new customer acquisition, continuously improve media spend ROI and assist in building brand awareness
- Domain expert on digital media including direct, programmatic, search and paid social
- Lead the measurement and analysis of online marketing campaign performance
8
Experience For Senior Marketing Manager, Demand Generation Resume
- Consistently track and assess competitors while identifying competitive opportunities
- Drive A/B and multivariate testing programs to continuously improve paid media creative, landing pages, bidding strategies, etc. for search marketing strategies
- Work collaboratively with Sales and obtain feedback on the quality of MQLs generated from marketing campaigns
- Track full funnel marketing metrics and provide recommendations on program and campaign investments based on conversion rates
- Lead creative development and review with internal stakeholders
- Direct third party agency teams and be the main point of contact
9
Experience For Digital Demand Generation Marketing Manager Resume
- Exposure to DMP to leverage first party data across media channels
- Report weekly on KPIs and generate actionable recommendations to internal teams and executive stakeholders
- Adapt campaigns in real-time based on performance information
- Own the lead management process from lead capture to follow-up
- Partner closely with other marketing teams and external vendors to ensure proper messaging, timing and execution of one-off and ongoing campaigns across website,email and advertising channels
- Manage the execution of high-quality, acquisition-focused content including: blogs, infographics, video, white papers, webinars, social media, PR and more
- Expand our distribution footprint beyond owned channels like blog, email, and social media through testing and experimentation
- BS/BA (or similar) in marketing or related field
- Tell high-impact stories about our customers, through case studies, webinars, email marketing and videos
10
Experience For Associate Demand Generation Marketing Manager Resume
- Proactive, creative, resourceful and motivated to be the best
- In partnership with APAC eCommerce team, align the planning and execution of marketing strategies to promote Autodesk products on our Korean e-stores, with joint responsibility to achieve and exceed billing targets
- Drive the implementation of scalable programs, leveraging various digital marketing techniques (display advertising, SEO, SEM, social media, content re-marketing) to drive traffic that converts
- Work closely with the corporate digital marketing, and digital & e-commerce teams as well inside sales team to maximize inbound traffic and drive conversion to business
- Able to demonstrate past success in launching, running and growing an e-commerce business
- A strong collaborator able to influence broadly
- Track and present detailed ROI analysis and display agility in modifying marketing plans according to market responses
- Manage local budgets and spends for all marketing initiatives across product categories and set & track monthly, quarterly and annual KPIs
- Passionate about data and able to make intelligent decisions based on insights
List of Typical Skills For a Demand Marketing Manager Resume
1
Skills For Demand Generation Marketing Manager Resume
- Analytical mindset and experience pulling and reporting on campaign results using tools like Salesforce and Google Analytics
- Solid understanding of marketing automation and digital advertising tools/platforms
- Experience working with marketing technology that supports demand generation (marketing automation, Salesforce, ABM tools, ad tech)
- French or German speaking marketing experience highly desirable
- Experience managing integrated marketing campaigns within a fast-paced environment
- Experience in both digital and traditional marketing and conversant in multiple marketing channels
2
Skills For Marketing Manager, Demand Generation Resume
- Excellent insurance benefits, including employer paid life insurance and short-term disability, and free membership to OneMedical for employees and dependents
- Experience in data-driven marketing. Ability to analyze complex data sets and make meaningful business decision
- Integrated marketer with 5-7 years of experience in digital marketing
- Thrive in a fast pace, entrepreneurial, high-energy environment with competing priorities
- Acquisition, Demand Gen and/or Campaign/Content marketing experience
- Knowledge of B2B sales and marketing environments in EMEA; particular benefit is a strong knowledge of the DACH, French and BeNeLux business regions
- Experience in B2C or B2B campaign design and demand generation
- Experience in a managerial level role
- Excellent 100% paid maternity and paternity leave
3
Skills For Senior Integrated Demand Marketing Manager Resume
- Proven ability to work cross functionally, and able to develop and implement strategic plans
- Experience with digital measurement and KPIs—development and analysis
- Focus on high quality work product—with efficiency and cost effectiveness top of mind
- Self-motivated, independent worker, as well as strong team player
- Have a good sense of humor…work needs to be fun
- Experience with website analytics, SEO/SEM, landing page optimization
- Best in class marketing, demand generation, and channel experience with a B2B hi-tech company for 7+ years, with an in it to win it attitude
- Proven results with demand generation programs on multiple digital marketing channels
4
Skills For Demand Gen Marketing Manager Resume
- Proven ability to build up model and analyse complicated data
- Experience in B2B demand generation
- Develop a strong understanding of the online target audience and their purchase mindset and preferences
- Experienced in deploying campaigns across multiple countries/ territories across different languages and cultures
- Experience, ideally with a focus on B2B demand generation
- Report on campaign effectiveness to determine ROI
5
Skills For Demand Generation & Installed Base Marketing Manager Resume
- Able to prioritise and execute on multiple work streams, project manage across multiple teams
- Positive attitude, humour, and strong work ethic
- Use data-driven insights to identify what a “good customer” looks like (i.e. the “who”)
- Planning and controlling of revenue and cost budgets in Thailand
- Understanding of Google Analytics, Google Tag Manager and testing tools
- Creative idea generation and execution, including writing copy, developing campaign ideas, working with agencies, designers, etc
- Own the lead generation results by tracking what happened, reporting to others, learning, and adjusting
- Responsible for defining each sales channel’s personas, and developing a lead gen marketing plan for each
6
Skills For Demand Generation Senior Marketing Manager Resume
- Comfortable working with numbers, KPIs, and optimizing campaign performance while thinking strategically
- Passionate about developing full funnel marketing campaigns that are executed cross-channel, with a focus on digital and content marketing
- Combine analytical thinking with storytelling to identify and engage the right leads, rather than simply flooding the top of the funnel
- Manage our paid digital marketing including SEM, PPC, LinkedIn, etc. Work with our content marketing team to improve SEO
- Come onsite for a meeting with the hiring manager and your potential team
- Highly motivated, energetic, and thrives in a fast-paced environment and comes with a startup ‘anything and everything’ mentality
- Passionate about developing multi-pronged campaigns that are executed cross-channel, with a focus on content/campaign marketing
- Detail-oriented and comfortable taking an analytical/quantitative approach to decision-making
7
Skills For Marketing Manager, Demand Gen Resume
- Artful with words – we are packaging content into compelling stories, after all
- Track lead flow to ensure the appropriate sales channels are following up on marketing activities in a timely manner
- Advanced level understanding of marketing at different stages of the entire buyer journey
- Pre-tax benefits such as commuter savings and flexible spending account
- Expert user of salesforce and a marketing automation tool
- Influence partners in a fast-moving yet cross-functional organization, aka “a people person”
- Support the EMEA regional Marketing Director with the development of dashboards and KPIs
- Passionate about developing multi-touch campaigns that are executed cross-channel
- Support the EMEA regional Marketing Director with the development of a dashboard and KPIs
8
Skills For Senior Marketing Manager, Demand Generation Resume
- Creative idea generation to inform copywriting, campaign creative, and identify new ways to reach target audiences
- Influence partners in a fast-moving yet cross-functional organization, aka “a people person”.
- Growth hacking mentality and approach an advantage
- Primary recruiting location is Toronto, ON
- Manage strategy and execution—including creative development—of customer acquisition campaigns to include
9
Skills For Digital Demand Generation Marketing Manager Resume
- Develop a deep understanding of our product, target audience and their buyer’s journey
- Chat with our Talent Acquisition team
- Meet with one of our executive leaders and learn how your career can grow with Visier
- Quantity and quality of opportunity pipeline built
- ROI of campaigns designed and executed
- Team player and self-starter who is excited by the opportunity to establish the demand gen foundation at Grovo with limited resources
- Demonstrated ability to build campaign journeys that tell a compelling story to the target audience, prompting them to want to learn more about the Grovo offering
10
Skills For Associate Demand Generation Marketing Manager Resume
- Familiarity with Hubspot and Salesforce.com
- Is ambitious, authentic, adaptive and resilient
- Great product and great customers - help us grow the business!
- Competitive base salary and stock options
- Acts like an owner; has a general “get stuff done” mentality
- Influence partners in a fast-moving yet matrixed / cross-functional organization, aka “a people person” with significant experience in stakeholder management
List of Typical Responsibilities For a Demand Marketing Manager Resume
1
Responsibilities For Demand Generation Marketing Manager Resume
- Develop multi-channel customer acquisition campaigns, including elements such as webinars, emails, retargeting, SEM, display, offline channels, etc. to align with lead and revenue goals
- Supporting Senior Events Manager by guiding clear and effective product and brand messaging for conferences and customer events
- Use advanced experience in digital marketing to ensure Lead Nurture, Lead Scoring and other best practice techniques are in place for all product portfolios
- Hands on experience managing Marketo and rolling it out to teams
- Experience managing demand generation, customer acquisition, and content syndication strategies for technology companies
- An organized individual with strong attention to detail and focus on quality of results
- Demonstrated ability to build inter-departmental relationships
- Experience in MS Office Suite, with particular emphasis on Excel and PowerPoint (or like tools)
2
Responsibilities For Marketing Manager, Demand Generation Resume
- Portfolio demonstrating experience
- Overarching management of go-to-marketing product launches, including interpreting and translating at times complicated product messaging
- Developing and maintaining positive working relationship with partners
- Play a key role in developing business and product messaging, acting as a quality check point for all promotional output
- Demand generation, marketing communications, product marketing, demand generation, channel marketing or sales roles
- Ownership and presentation of campaign performance, working with the Analytics team to deliver reporting by campaign and by product
3
Responsibilities For Senior Integrated Demand Marketing Manager Resume
- Manage the interface with external agencies including media vendors, creative/digital agencies, writers, translation vendors, as appropriate
- Own relationships with media vendors/publishers and account teams
- Collaborate cross-functionally to create relevant region-specific resources and collateral to enable sales teams to easily position and sell Meraki
- Exceptional collaborator, open to idea/project iteration
- Travel 5-10% in region and to San Francisco
- Manage the demand generation campaign calendar, working with your colleagues in marketing (design, events, inbound, operations) to create and deliver multi-channel programs that drive new revenue
- Meet frequently with Account Develop Reps, Account Execs, and top reseller partners
- Identify which global campaigns to translate into local languages (German, Spanish, French and Japanese) and develop systematic process for working with internal teams to translate and launch campaigns
- Partner closely with the in-region marketer(s) and local sales teams to identify highest impact opportunities for custom, localized campaigns to drive growth in priority markets
4
Responsibilities For Demand Gen Marketing Manager Resume
- Support the cross-channel promotion plan for our demand generation-focused marketing strategy (email, on-net advertising, off-net advertising, etc.)
- Test and measure everything – subject lines, messaging, offers
- Partner with our digital strategy and operations team to run marketing campaigns through our systems (e.g. Eloqua and Salesforce)
- Drive an end-to-end strategy for engaging these prospective buyers, partnering with product, content marketing + others to bring this strategy to life (i.e. the “how”)
- Partner with our Marketing Operations team to run marketing campaigns through our systems (e.g. Eloqua and Salesforce), and subsequently measure campaign effectiveness via full funnel reporting
- Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of digital marketing activities
- Develop a deep understanding of our product, audience segments and the buyer’s journey
5
Responsibilities For Demand Generation & Installed Base Marketing Manager Resume
- Partner closely with sales leadership and sales team stakeholders to define strategy, objectives, tactics, execution and analysis/reporting per region in line with overall business goals
- Define and project manage webinar and event campaigns with the goal of driving new customer acquisition
- Develop an end-to-end strategy for engaging these prospective buyers, partnering with product, content marketing + others to bring this strategy to life (i.e. the “how”)
- Execute cross-channel promotion plan for our HR Generalist audience (email, multiple digital channels, off-net advertising, etc.)
- Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of your marketing activities
6
Responsibilities For Demand Generation Senior Marketing Manager Resume
- Drive alignment with cross-functional partners on our overall strategy + objectives
- Partner with our Marketing Operations team to run marketing campaigns through our systems (e.g. Eloqua and Salesforce), and subsequently measure campaign effectiveness
- Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of field marketing, digital and account-based marketing campaigns
- Test and measure everything – subject lines, landing pages, messaging, offers
- Develop a deep understanding of our product, the HR Generalist audience and their buyer’s journey
- Be a key member of the Demand Gen team and build relationships across the company to identify opportunities for leverage from other HR Generalist / SMB-related initiatives outside of the Learning Solutions business
- Manage the full lifecycle of online and offline demand generation campaigns. Optimize our marketing automation and lead nurturing processes through email, paid digital, content and social channels
7
Responsibilities For Marketing Manager, Demand Gen Resume
- Leverage and own our Marketo platform to scale our demand gen
- Create and measure campaign metrics and ROI
- Manage key business metrics including MQLs, SQLs, Opportunities, Pipeline Generated and work across the marketing and sales teams to improve performance against these metrics
- Test new digital acquisition approaches
- Proven track record of successfully building demand programs from scratch and measuring and improving effectiveness of demand generation efforts at each level of the funnel (MQL, SQL, Opportunities, Pipeline)
- Expert in lead scoring, nurturing programs, list management, cleansing, segmentation and targeting
- Preparation, Execution and Monitoring in coordination with regional marketing commercial activities for novel biomarkers
- Drive demand by conducting “Expert Speaker” sessions, CME and other awareness events for Thailand, in coordination with the regional marketing
- Manage all clinical trials in conjunction with the regional marketing
8
Responsibilities For Senior Marketing Manager, Demand Generation Resume
- Maintain relationship with Licensed Partners and distributor(s) though regular reviews and keeping abreast with the current market trends
- Regular discussions and feedback with the regional marketing team to provide current market situation
- Work closely with stakeholders to develop, implement, and optimize comprehensive marketing plans and deliverables that create demand for Gigamon products
- Big picture thinker with meticulous attention to detail
- Management of sales to achieve Revenue via license partner and distribution partner sales within Thailand
- Determine the appropriate mix of on-line and off-line campaign elements and tactics to accomplish goals including digital ABM, search, social, direct mail, email, webinars, content syndication, digital, and match with the most compelling and creative calls to action to deliver pipeline goals
- Work closely with Corporate, Product and other marketing functions to identify and develop new content offers aligned with integrated demand campaigns
- Consistently iterate and optimize marketing programs through measurement and optimization
- Manage to campaign budgets, timelines, resources, processes and technologies
9
Responsibilities For Digital Demand Generation Marketing Manager Resume
- Familiarity with Salesforce, Marketo, PowerPoint, Excel, and Word required
- Measure and report on effectiveness of programs (engagement, leads, pipeline, opportunities) with the purpose of improving resource allocation, efficiency, and revenue generation
- Develop and maintain strong relationships with the Sales, technical, and channel sales teams to understand and support their goals with aligned demand generation programs
- Deliver effective marketing campaigns using Marketo designed to meet the revenue objectives at the lowest possible cost
- Help us to translate and adapt our global English language website into a localized website experience
- Develop multi-channel customer acquisition campaigns, including elements such as webinars, social media, emails, retargeting, SEM, display, offline channels, etc. to align with lead and revenue goals
- Experience with WeChat and/or Baidu partnership programs
10
Responsibilities For Associate Demand Generation Marketing Manager Resume
- Able to prioritize and execute on multiple work streams and across multiple teams
- Navigate large, matrix organizations ideally in the technology sector
- Collaborate with strategic leads, cross-functional teams, and partners to execute best in class inbound campaigns
- Own the day to day inbound demand gen activities
- Active in the analysis and optimization of all assigned campaigns
- Refined attention to detail
- Work closely with North American team on best practices
- Work closely with stakeholders to develop, implement, and optimize comprehensive marketing plans and deliverables that create demand for Gigamon solutions across NetOps and SecOps audiences
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