Channel Marketing Specialist Resume Sample
Riley Adams
855 Ramona Village,
Detroit,
MI
+1 (555) 988 8584
Work Experience
Channel Marketing Specialist
08/2015
-
PRESENT
San Francisco, CA
- Generate awareness and thought leadership for Veritas Solutions through PR, Digital and Social programs
- Drive demand through a programmatic approach strategy; retaining and expanding our presence in existing customer accounts by driving up-sell & cross-sell programs
- Build partner communities
- Be a promoter of the framework of the Partner program
- Drive incremental growth by executing on joint marketing plans with our managed and alliance partners
- Develop understanding of post-acute channel and key business drivers, such as product/customer needs, competition, pricing
- Review data analytics, reports or market information to identify trends or activities and recommended actions
- Report on analytics for the business unit on sales, margin, product metrics and customer metrics, assist the channel team on driving decisions from the analytics
Senior Channel Marketing Specialist
09/2011
-
04/2015
Detroit, MI
- Collaborate with cross functional teams including marketing communications, channel management, product management, sales and customer service to support sales and channel marketing initiatives
- In partnership with the channel marketing team, provide analytical support for sales forecasting to identify key trends
- Oversee the analysis of market pricing and provide suggestions for improvement and pricing strategies
- Drive tactical details of newly developed programs to support marketing and sales initiatives
- Manage and monitor distributor partner marketing strategies, programs and
- Form relationships with marketing principals across the external distribution channel and seek to determine their requirements and satisfy them with revenue generating marketing
- Drive territory specific projects and programs to drive business expansion and
- Maintain constant contact and support to CPMs, MRs, and
Channel Marketing Specialist, Datacomm
09/2006
-
03/2011
Dallas, TX
- Manage coordination and development of distributor marketing tools, trade show support, literature development, presentations and publicity
- Manage French Canadian translation process and reviews of AED marketing materials for Quebec partners
- Act as primary conduit for all AED related items within the Canadian office and headquarters in Chelmsford, MA. This would include acting as project manager and liaison to product management, HQ marketing, Canada sales operations and
- Develop lead generation strategy and tactics for the region to drive a consistent pipeline of high quality leads for the AED
- Establish process, frequency and criteria with sales for regular sales reporting, product tracings and analytics as
- Strong team player, proven ability in leading and working effectively cross
- Manage projects and work effectively in a matrix organization, handling multiple tasks and
Education
Johnson & Wales University (JWU Charlotte)
2001 - 2005
Bachelor's Degree in Marketing
Professional Skills
- Strong attention to detail and ability to prioritize workflow according to team and company needs, shifting priorities quickly and effectively when necessary
- Strong prioritization and multitasking skills; resourceful
- Demonstrated project management skills and proven ability to deliver results in a fast-paced environment
- Excellent verbal and written communication skills. Spanish language experience
- Strong communication skills, including writing, speaking and presenting
- Organisation and priority setting skills and ability to multi-task in a dynamic environment
- Experience with creative development and/or copy writing skills required
How to write Channel Marketing Specialist Resume
Channel Marketing Specialist role is responsible for interpersonal, organizational, analytical, marketing, spanish, excel, training, retail, finance, integration.
To write great resume for channel marketing specialist job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Channel Marketing Specialist Resume
The section contact information is important in your channel marketing specialist resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Channel Marketing Specialist Resume
The section work experience is an essential part of your channel marketing specialist resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous channel marketing specialist responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular channel marketing specialist position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Channel Marketing Specialist resume experience can include:
- Excellent interpersonal skills, with the ability to build relationships across multiple departments and all levels of management as well as outside the company
- Experience designing, creating, and delivering web, social, and mobile experiences in a technology company
- Substantial experience of Channel Marketing or Marketing Communications combined experience
- Proven of min 5 to 8 years’ experience in a direct marketing/similar environment in the IT
- Work effectively with peers and higher level management
- Good knowledge of business plan and marketing plan disciplines, such as Budget Planning, ROI monitoring, liaising with Sales Managers on daily basis
Education on a Channel Marketing Specialist Resume
Make sure to make education a priority on your channel marketing specialist resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your channel marketing specialist experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Channel Marketing Specialist Resume
When listing skills on your channel marketing specialist resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical channel marketing specialist skills:
- Analytical skills to effectively identify discrepancies
- Strong team player, proven ability in leading and working effectively with cross-functional teams
- Strong relationship building skills with the ability to influence/inspire (highly collaborative)
- Independent and motivated, proactive, well-organized, people-oriented individual with strong communication skills, both written and verbal
- Strong communication skills (verbal and written/visual)
- Strong negotiation skills with External Partners
List of Typical Experience For a Channel Marketing Specialist Resume
1
Experience For Senior Channel Marketing Specialist Resume
- Excellent negotiation, writing, and verbal communication skills
- Flawless execution of joint marketing programs requires significant project management skills
- Retail Experience - channel or category; 3-5 years relevant experience
- Good understanding of sales needs, different stages of the customer buying cycle, campaign metrics and analysis, and market intelligence resources
- Manage firm filing process - prioritize, execute, follow-up and negotiate firm filings with key Broker Dealer firm contacts
- Work experience in Marketing, Communications, Channels and/or Partner Program development at high-tech B2B companies
2
Experience For Inside Channel Marketing Specialist Resume
- Demonstrated ability to create targeted content for email campaign nurtures, promotions, landing pages, banner ads, and social media
- Create and implement effective Polaris dealer communications, including webinars and sell sheets
- Marketing/sales experiences
- Experience in a global software business
- Planning and executing upon joint campaigns including executive roundtables/briefings, field seminars, digital campaigns and webinars
3
Experience For Channel Marketing Specialist, Datacomm Resume
- Planning and strategizing integrated communications programs across multiple media is critical
- Driving activities in coordination with sales team for channel customers
- Conducting VOC, and researching trends and best practices to reach the contractor community (5%)
- Conducting analysis of sales data and customer information and using this data to create growth strategies for Honeywell’s retail business
- Responsible for reporting management & reporting of channel promotions, including ROI
4
Experience For Direct Channel Marketing Specialist Resume
- Support general marketing activities including trade shows, online advertising, campaigns, brochures and email to develop brand awareness
- Develop a close working relationship with the Western Digital National Sales Managers, internal Retail Marketing and Product Marketing teams
- Act as the point person for localization and customization of creative assets, including creation of messaging and positioning to win sales
- Guide delivery plans to reach agreed upon targets, including digital marketing, relationship marketing, and media strategy
- Manage and monitor execution of channel marketing programs, working closely with marketing, sales, and technical teams
- Responsible for content management, process creation, documenting and maintaining guidelines, sharing new information, etc
- Create, manage and socialize communication plans on launched, new or changing materials leveraging multiple mediums
5
Experience For Temporary Channel Marketing Specialist Resume
- Ensure accurate documentation of marketing review approval numbers, filing dates, order numbers, resubmissions, final approvals and firm approval codes
- Initiate purchase orders for all activities, requiring Finance/Marketing approvals
- Host interlocks with regional partner marketing and enablement teams on digital marketing programs and business partner portal content and reports
- Conduct voice of customer research and interact with customers to assist in defining marketing strategy across a product or solution’s life cycle
- Develop a keen understanding of partner funding requirements; execute approved programs and ensure compliance
- Work with internal and external agencies to track production of partner marketing content from inception through platform loading
- History of promoting campaign and marketing program results
- Develop email marketing templates and communicate promotions, new products and interesting application stories in a timely manner
6
Experience For Channel Marketing Specialist, Germany Resume
- Manage annual planning and budget process. Plan and execute annual meeting and monthly team calls
- Understand data-driven results (Direct Response marketing – mail, email & digital advertising)
- Create/support firm specific messaging and content for events and firm focuses
- Document and track firm approvals and expirations for all marketing materials in WorkFront
- Ensure gatekeepers are kept informed on any changes regarding specific firm requirements
7
Experience For BT Channel Marketing Specialist Resume
- Presence on National Channel Conference calls, Divisional Calls and Sales Desk team meetings to represent Marketing
- Analyze firm requirements and ensure that the materials being submitted are accurate and meet all of the specific firm guidelines
- Execute POP, end-caps, projects, review flyers and messaging of products
- Develop and maintain productive relationships with all channel partners and WDC sales, product marketing, marcom, business operations, and PR staff
- Manage the coordination of all trade shows, sales trainings, marketing collaterals, incentive programs
8
Experience For Campaign Channel Marketing Specialist Resume
- Oversee and ensure well-maintained documentation from field marketing services
- Identify new trends and capabilities with the goal of optimizing performance of assigned direct response channel
- Support the build out of tracking dashboards and analytics
- Assist in the development of new non-digital channels under the supervision of channel marketing management
- Assist in the development and execution of channel marketing strategies and programs designed to support sales across the United States and Canada
- Execute and administer channel marketing programs; monitor, record and analyze ROI
- Aptitude to understand complexity of Africa Market. Ability to carry out task individually - be self-motivated and have attitude of taking initiatives
- Build customer selections within marketing automation platform to target customers and develop sophisticated campaigns and programs
9
Experience For Channel Marketing Specialist EWS Resume
- Develop and maintain a production calendar for Global Partner Marketing activities
- Coordinate content translation activities on behalf of Global Partner Marketing
- Develop detailed understanding and analysis of business data and sales metrics to ensure success of the categories
- Partner Marketing Enablement & MDF Management
- Manage the strategy and initiatives that align with Channels, Sales, and Marketing goals
- Contribute to design and development of B-to-B channel marketing strategies and programs designed to support sales throughout the Americas
- Recognize opportunities for repurposing programs and tools
10
Experience For ETF Channel Marketing Specialist Resume
- Maintain on-going communication with field sales, dealers and consultants
- Analyse and report on marketing activities
- Serve as primary marketing liaison between headquarters and resellers
- Develop, design, implement and measure demand generation programs using a mix of traditional and web-based activities
- Fosters collaborative working relationships with key stakeholders to gather & organizes relevant details to inform strategy and creative brief
- Manage channel/firm specific initiatives (collateral, events, conference calls)
List of Typical Skills For a Channel Marketing Specialist Resume
1
Skills For Senior Channel Marketing Specialist Resume
- Work well across department, strong interpersonal skills, ability to think independently and follow-through effectively
- Experience in effectively managing complex accounts and resolving customer inquiries
- Advanced proficiency with Excel and strong PC skills. Capable of learning new systems quickly
- Strong analytical and problem-solving skills; process oriented
- Energetic, self-initiator, with ability to balance effectively between priorities
- Strong organization, project management and execution skills
- Proven project management/organisational and analytical skills, with a focus on moving forward in a complex environment
2
Skills For Inside Channel Marketing Specialist Resume
- Demonstrated ability to interact effectively with individuals at all organizational levels both within and outside Graco
- Excellent analytical and organizational skills. Attention to detail
- Strong interpersonal skills, ability to deal with customers and stakeholders on all levels
- Excellent project management skills and able to work in a cross-functional, fast-paced team
- Energetic, passionate, driven, and strong interpersonal skills
- Highly organized and detail oriented with strong project management skills with ability to track and follow up on actions
- Able to effectively prioritize and manage multiple tasks and deadlines
- Excellent Microsoft Office skills: Word, PowerPoint, Excel, Project
- Desired experience in: trade marketing; marketing programs development – execution; A&M budget management; possible experience in e-commerce and sales
3
Skills For Channel Marketing Specialist, Datacomm Resume
- Demonstrated experience in analyzing activities and making recommendations for continuous improvement
- Marketing experience with experience working with distribution channels
- Marketing experience with experience working with distribution
- Experience in channel marketing or related experience
- Prior interest or experience in 3D printing
- Demonstrated evidence of Enterprise First and marketing excellence behaviors
- Hands on email marketing experience with Dreamweaver and HTML experience an advantage
- Demonstrated record of successfully transforming business partners’ objectives into effective deliverables
- Collaborate effectively with multiple stakeholders in the organisation
4
Skills For Direct Channel Marketing Specialist Resume
- Team player with a pro-active ‘can do’ mentality with the ability to drive and translate strategy effectively into execution
- Related marketing experience and 4+ years of channel marketing experience
- Excellent attention to detail and demonstrated ability to manage complexity
- Effectively communicate across multiple levels and functional roles
- Strong team player with a positive attitude and strong sense of accountability
- Data analytic skills set to be able to evaluate promotions
- Experience implementing an inbound or content marketing strategy, including lead scoring, lead nurturing, and other digital campaigns
- Experience in multiple facets of marketing activities including marketing campaigns, marketing programs, E-marketing, SEM/ SEO, social media, etc
- Experience building and executing demand generation plans, including email, webinar, event and online programs
5
Skills For Temporary Channel Marketing Specialist Resume
- BS/BA required and 5 – 7 years Marketing Experience - including channel - in B2B or high-tech marketing
- Strong understanding of commercial networking and selling in a B-to-B environment
- Experience of executing partner marketing campaigns and measuring the impact
- Experience creating local marketing and advertising plans
- Experience in working in diverse and multi-cultural environments, working independently and virtually, with stakeholders from various functions and levels
6
Skills For Channel Marketing Specialist, Germany Resume
- Experience in Channel Marketing or Customer Marketing
- Experience working with resellers or channel partners in a marketing capacity, preferably in the software
- Four (4) years or more of related marketing/advertising experience required
- Skill Set: Marketing Strategy & Planning
- Experience in a global software business working on global channel marketing
- Hands-on experience with sales and marketing automation systems including SFDC and Zift solutions
- Experience with field marketing, channel marketing or channel sales background
7
Skills For BT Channel Marketing Specialist Resume
- Manage partner MDF budget including local allocation according to channel sales priorities
- Work with Channel Marketing Manager to determine and prioritize upcoming filings
- 30-50% annually within priority countries including UK, Germany, Italy, France,
- Experience in channel, field or paid marketing
- B2B email marketing or demand generation experience
8
Skills For Campaign Channel Marketing Specialist Resume
- Experience building HTML emails in tools like Marketo and Responsys
- Experience with other email tools including Engagio, Outreach.io, Responsys and Mailchimp
- Work experience in Marketing, Channels and Partner Program development at high-tech B2B companies
- Experience in working with distribution networks
- Creativity and experience bringing new programs and ideas to fruition
- Marketing and or communications experience
- Skill Set: Marketing Methods, Process and Tools
- Experience with launching new products
9
Skills For Channel Marketing Specialist EWS Resume
- Experience with Adwords, DoubleClick trafficking and Facebook Business manager is mandatory
- Experience in e-commerce marketing
- Experience in partner or channel marketing
- Two years experience managing programs
- B-to-B and/or B-B-C marketing experience highly desired
10
Skills For ETF Channel Marketing Specialist Resume
- Strong initiative and ability to work independently or collaboratively
- Experience in field sales, program development and/or similar sales-related function
- Strong delivery of executions
- Curiosity about how different businesses operate
- Assertive self-starter with a strong bias for action
- Strong customer service orientation, and ability to be flexible and support change
- Independently lead multiple projects and prioritize
- Previous experience with the fund management industry in a comparable role – ideally as a marketing manager
- A good understanding of the regulatory environment
List of Typical Responsibilities For a Channel Marketing Specialist Resume
1
Responsibilities For Senior Channel Marketing Specialist Resume
- Copywriting/editing skills helpful
- Experience in a channel marketing role or other related experience
- Experience in marketing positions
- Develop, execute and measure effectiveness of channel marketing campaigns focused on new customer acquisition as part of partner quarterly business reviews
- Experience working with a Distribution network
- Experience with Marketo or other marketing automation platforms
- Advanced experience with Microsoft Office applications including Excel, PowerPoint, and Word
- Experience in B2B marketing for a software or technology company
2
Responsibilities For Inside Channel Marketing Specialist Resume
- Related marketing experience
- Engage with Focus channel partners to enable them to drive effective marketing programs for Pure Storage
- Experience with or a willingness to learn Adobe InDesign, HTML, and social tools
- Eager to grow and develop skill set
- Evaluating, managing, measuring and reporting growth of various channel marketing programs (40%)
- Creating integrated marketing strategies across all touchpoints (direct mail, email, and online) and ensuring execution to maximize revenue
- Understanding of digital marketing competencies
3
Responsibilities For Channel Marketing Specialist, Datacomm Resume
- Developing additional campaigns and channels to grow existing revenue streams
- Driving projects with external marketing and public relations agencies
- Developing support and promotional tools to reach key customer groups (20%)
- Working cross-functionally internally and externally to ensure timely delivery of the product and to ensure all appropriate channels are available and correct
- Working knowledge of Microsoft Office, Outlook, Google for Work and Salesforce.com
- Managing field and dealer relationships
- Assisting in development of communication to channel partners regarding programs, events, and product specific information
- Managing webinars to channel partners
- Support day-to-day marketing administration needs of the eCommerce sales channel including product set-up’s and website marketing content & development
4
Responsibilities For Direct Channel Marketing Specialist Resume
- Coordinate key channel objectives between multiple business orgs (e.g. Channel Marketing, Sales, Business Marketing, Product Marketing, etc.)
- Develop standards for co-branding across OEMs creating a consistent appearance of our brands on OEM advertising, digital media, etc
- Initiate purchase orders for all channel programs, requiring Finance/Marketing approvals
- Share marketing industry best practices with JAPAC partner community and incorporate key insights into marketing plans
- Able to learn fast and multi-task with a can-do attitude and a passion for learning about and developing new technologies
- Create scalable processes to support our burgeoning MDS and lower-tier partners through their marketing efforts
- Coordinate with suppliers to provide training and additional marketing support
- Responsible for planning and execution of joint marketing activities with distributors and resellers to strengthen sales pipeline
5
Responsibilities For Temporary Channel Marketing Specialist Resume
- Directly manage the marketing relationship with a set of strategic US distribution partners and sales partners; fostering relationships to help drive the
- Evaluate and measure partner marketing programs; providing regular analytics and recommendations for
- Execution of marketing campaigns focused on Cloud computing
- Proactively seek ways to improve current processes by identifying inefficiencies and leveraging technology
- Creative mind and track record of developing successful marketing content is critical
- Take direction well and with accuracy, working quickly and precisely in a fast-paced working environment under tight deadlines
6
Responsibilities For Channel Marketing Specialist, Germany Resume
- Adapt global/EMEA marketing campaigns and define relevant targeting based on objectives
- Work with media partners by sending campaign deliverables, partner-level reporting, Q&A campaigns and perform campaign & site performance analysis
- Work closely with Email Marketing Specialist on the execution of emails marketing strategy and test plans to maximize value of channel
- Challenges the norms, bringing an innovating mindset
- Collaborate with pricing manager on portfolio and pricing strategy
- Ensure activation of OEM contracts with regards to FWS branding, sticker placement, co-branding, and activations
- Build new partnerships with B2B customers creating new opportunities for leveraging our brand
7
Responsibilities For BT Channel Marketing Specialist Resume
- Utilize standard work procedures for finding duplicate Amazon.com product pages
- Ensure Fluke Networks’ products are displayed correctly and showing up on search
- Lead Amazon Canada marketing plan; along with other secondary geographies as needed
- Develops and rolsl out store specific merchandising elements
- Monthly reporting on sales KPI’s within each retailer location
- Drive in-store merchandising efforts with key retailers
- Cross merchandising WDC products in other areas of the stores
- Utilize research, reporting and analysis tools to identify trends, opportunities and market gaps
8
Responsibilities For Campaign Channel Marketing Specialist Resume
- Employ a variety of marketing tactics to generate demand and leads for product lines
- Execute marketing activities within the DMR, Distribution, SI, Etail channels
- Understand the business objectives and growth plans, build and drive marketing programs and initiatives proactively to increase ASUS business in North America
- Localize, customize and help develop sales/marketing tools for the channel customers
- Integrate parts and equipment marketing and promotional activities
9
Responsibilities For Channel Marketing Specialist EWS Resume
- Communicate national marketing programs and initiatives
- Assist districts and customers with coop advertising spend
- Increase awareness of marketing for customers and sales teams
- Meetings on a regular basis with marketing counterpart in key resellers to expand Extreme business for enterprise and commercial segments
- Work with PAMs to keep track of sales opportunities sourced / influenced by marketing programs
10
Responsibilities For ETF Channel Marketing Specialist Resume
- Hold quarterly marketing review meetings with tier-1 partners and distributors to ensure alignment with Extreme’s business goals
- Support channel partners to create marketing materials and sales tools
- Tactful yet assertive to ensure positive outcomes when working with teams
- Great at multi-tasking
- Active Driving licence (B) is necessary
- Creative personality, capable of leading own projects
- Evaluate analytics of advertising tactics
- Quarterly planning of churn focus areas based on strategic Top 3 for both brands
- Quarterly marketing material and hype/incentive material to assist save agents and create brand/site presence
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