Brand Strategist Resume Sample
Eduardo Kub
8606 Turcotte Path,
San Francisco,
CA
+1 (555) 788 4346
Work Experience
Senior Brand Strategist
01/2018
-
PRESENT
Houston, TX
- Assist in managing the company brand portfolio, including oversight of naming strategies, brand name hierarchy, trademark management and enforcement, brand extensions, and co-branding opportunities
- Build systems to triage naming requests and manage creative workflow
- Develop and deliver timely, informative and engaging internal/external communications,
- Serve as project manager for brand projects
- Manage documentation of all brand efforts, including naming, design, and visual assets, within our team and across various levels of the organization
- Connect various processes to incoming requests across the marketing organization
- Represent the brand team and naming function to business units and internal teams
Brand Strategist
07/2014
-
08/2017
San Francisco, CA
- Ensure all communications are grounded in consumer insight
- Support Premium business teams to align their strategies and executions to the brand
- Collaborate with other relevant functions to develop strategies that drive the Premium brand vision and objectives
- Dedicatedly pitch new ideas to solve business challenges
- Develop and maintain internal communications of the team’s work
- Brief internal teams and external agencies to execute initiatives
- Ensure quality of Marketing and Creative briefs
- Inspire and challenge creative work
- Manage and track project budgets to ensure effective deployment and spend in line with budget
Junior Brand Strategist
01/2012
-
06/2014
San Francisco, CA
- Serve as liaison with our legal team for brand requests
- Lead the development of market leading branded strategy on the Face + Body and Living categories for ASOS
- Lead the strategic development of and launch of new ASOS brands aligned with these categories and work with cross functional teams to support them as they grow
- Work with cross functional teams to facilitate and support the delivery of these strategies cohesively across the business (both within head office and across the globe)
- Relevant advertising, marketing or product marketing experience
- Experience working with product and creative teams to drive positioning/messaging
- Partner with Insights teams to get a deep understanding of our customer; mindset, preference and relation to our products and communications
Education
University of Phoenix - Milwaukee Campus
2006 - 2011
Bachelor's Degree in Business
Professional Skills
- Possess and demonstrate excellent communication skills, presentation skills, and a strong understanding of customer-centric approaches to marketing
- Extraordinary writing skills, visual story-telling skills and presentation skills
- Extraordinary writing skills, visual story-telling skills, and presentation skills
- Strong customer service and solution-focused attitude, including interpersonal skills
- Demonstrated skills in core areas: business and brand strategy, insights and research, media and communications planning
- Creative thinker with excellent writing, communication, and follow through skills
- Strong presentation and interpersonal skills and a knack for guiding teams to decisions
How to write Brand Strategist Resume
Brand Strategist role is responsible for presentation, business, planning, communications, integration, retail, training, marketing, security, equities.
To write great resume for brand strategist job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Brand Strategist Resume
The section contact information is important in your brand strategist resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Brand Strategist Resume
The section work experience is an essential part of your brand strategist resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous brand strategist responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular brand strategist position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Brand Strategist resume experience can include:
- Persuasive and engaging presentation skills
- Exceptional computer skills: Microsoft Office (Excel, PowerPoint, Word)
- Exceptional communications skills – oral, email, presentations
- Conduct brand experience audits and collaborate with the customer experience team to identify gaps and opportunities
- Lead, mentor and cross-train junior team members in branding skills from diverse practice groups
- Work collaboratively and effectively across teams, offices and cultures
Education on a Brand Strategist Resume
Make sure to make education a priority on your brand strategist resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your brand strategist experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Brand Strategist Resume
When listing skills on your brand strategist resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical brand strategist skills:
- Excellent storytelling, writing and presentation skills
- Clear Communicator with strong writing, verbal, and presentation skills
- Excellent organizational skills and understands the importance of meeting deadlines in a fast-paced environment
- Be a critical thinker with great analytical skills, and expert-level understanding of branding, and business & strategic planning in leading complex projects
- Superior writing skills, with a talent for crafting stories and telling them simply and persuasively
- Significant experience in managing multiple initiatives and meeting changing requirements and priorities to accomplish objective
List of Typical Experience For a Brand Strategist Resume
1
Experience For Senior Brand Strategist Resume
- Experience working with User Experience and Analytics disciplines and deliverables
- Effectively manage Assistant/Brand Strategist’s day-to-day workflow, overseeing/proofing all work produced for distribution
- 8 – 10 years experience selling advertising
- A talent for forming strong points of view and motivating others to adopt them
- A confident, articulate, and experienced judge of human behavior, business strategy and general marketing theory
- A passionate dedication to creativity and culture, coupled with experience in understanding how people think and interact with brands and platforms
- Experience in conducting primary and secondary research to determine insights for go-to-market strategies
2
Experience For Associate Brand Strategist Resume
- Proven ability collaborating with dynamic and matrixed organizations
- Adapt to last-minute asks and changing timelines with flexibility and good humor
- Experience working in the tech, public service, non-profit and/or political sector
- Proven ability to translate business goals, market research findings, consumer insights, and campaign results into actionable marketing strategies
- Form strong working bond with internal clients to become their trusted strategic partner
3
Experience For Junior Brand Strategist Resume
- Experience in B2C consumer products industry developing strategies for recognizable brands
- Previous digital sales experience
- Demonstrates resiliency, agility, and readily adjusts plans in the face of obstacles or new ideas
- Crafting creative briefs that drive internal alignment and inspire creative teams
- Working knowledge in PowerPoint and other Microsoft Office 365 programs
- Recruiting, leading, managing, grooming and mentoring strategy talent
- Building brand strategy and sound knowledge of the different channels to engage the audience
- Engaging counterparts outside of Etsy to gain best-practice knowledge and market trends
- Develop an understanding of client’s marketing goals and challenges, and consumer target
4
Experience For Employer Brand Strategist Resume
- Identify opportunities of brand alignment and strengthening to develop branding projects across the board
- Lead the thinking, concepting and execution on brand strategy and identity-
- Participate in HMI’s Media 101 Training program as well as other syndicated and proprietary training sessions
- Display curiosity and innovative thinking in identifying insights and solutions that serve big picture goals
- A results-focused approach to understanding a client’s business, arriving at insights that solve their challenges via brand strategy
- Passionate and knowledgeable in specific digital disciplines including Marketing Automation, Personalization, CRM, and Social
5
Experience For Senior Manager Brand Strategist Resume
- Help conduct primary audience research, brand audits and competitive reviews to develop insights capable of inspiring creative branding ideas
- Support branding team in agency thought leadership and reputation-building efforts
- Fluency in general business, marketing and creative concepts and workflows with a talent for communicating these to a wide variety of stakeholders
- Identify compelling consumer insights that we can leverage for messaging, product, and experiential design
- Navigates ambiguity with confidence, comfortable juggling several projects, and working independently
6
Experience For Brand Strategist, India Resume
- Champions existing and future: customers, team members and external PR constituents – making sure we are tapped into their mindset and focused on their needs
- Evaluate and adjust consumer facing communication to meet business goals
- Collect data and assist in writing competitive re
- Speak at, and lead industry conference panels broadcasting Live Nation’s deep knowledge, success and expertise in the Beverage Alcohol verticals
- Collaborate with key stakeholders to decode the branding needs of each department
7
Experience For Director, Brand Strategist Resume
- Brand narrative (including mission, vision, personality and attributes)
- Brand guidelines clearly articulating our brand platform for use by all key brand customers
- Utilize knowledge and understanding of client’s products/services and industry to inform sound strategy and recommendations
- The ability to prototype complex, detailed solutions with a deep understanding of holistic design processes
- Have an understanding of sophisticated digital tools and technologies
8
Experience For Heat Senior Brand Strategist Resume
- Analyze business situations and audience needs and perceptions to create breakthrough brand positioning strategies
- Participate and co-facilitate Branding Workshops with internal FH teams and clients
- Collect and bring to life powerful human insights
- Deliver clear and compelling presentation of strategies and ideas to senior stakeholders grounded in data
- High-performance orientation with an appreciation for working smarter not harder
- Keen eye for creative review and bringing ideas to life
- Forward-thinking, strategic mindset – “big-picture” view
- Turn business needs into clear and inspiring creative briefs
9
Experience For Brand Strategist, Stanley Resume
- Have the discernment, resourcefulness and tenacity to bring great ideas into the world that change minds and behavior
- Juggle multiple projects on fast-moving schedules
- Clear and compelling presentation of strategies and ideas to stakeholders grounded in data
- Fluent in qualitative and quantitative research, always able to identify key insights that can inspire creative teams and shape decision-making
- Knowledgeable of current and emerging digital and social media technologies, platforms and services,
- Craft creative briefs that synthesize brand understanding with consumer insights
- Works with CMI on approach to uncovering the answers to the challenges
- Works with the 140 Director of Planning on projects that build 140 strategy reputation
10
Experience For Group Brand Strategist Resume
- Utilize and optimize existing sales materials and templates to develop proposals
- Use a keen design eye to ensure proposals are clean, concise, and visually appealing
- Run data-driven insights workshops with key clients applying Spotify data to help understand consumer mindsets and connection points
- Assess the current state of SNEI’s brand presence and awareness in social media
- Identify future platforms and tactics to extend our brand’s voice socially, including researching and presenting opportunities for new social media platform experimentation
List of Typical Skills For a Brand Strategist Resume
1
Skills For Senior Brand Strategist Resume
- Strategic thinking skills and ability to work directly with clients and other stakeholders and focus on bringing in new business
- Proven experience in thinking outside the box
- Messaging experience (e.g., narrative, message mapping, voice and tone) and ability to communicate clearly and coach others are positives
- Developing training to help all members of Etsy be effective brand ambassadors
- Understanding of and experience in selling display campaigns to the entertainment community
- Developing customer mindset and message maps to support experience design
- Experience working with cross-functional teams; including audio, digital, marketing, social, and sales
2
Skills For Associate Brand Strategist Resume
- Demonstrate sound judgment in analyzing business needs towards driving strategy
- Experience converting research data and insights into compelling stories and briefs/brand opportunities
- Experience conducting qualitative and quantitative research relating to audience, brands, culture and media channels
- Experience developing functional interactive prototypes using native platforms and HTML/JavaScript/CSS for cloud based tech companies
- Identify opportunities within the organization to influence product and experience design that reinforce brand positioning and messaging
- Experience working at the top advertising agencies in a brand planner/strategy role
- Experience utilizing multiple Spanish Language and General Market media channels
- Experience and knowledge of multicultural media research and reporting resources
- Benchmark other brands and trends, and come up with “big ideas” of new creative, yet cost effective marketing initiatives
3
Skills For Junior Brand Strategist Resume
- Develop and implement creative, cost-effective merchandising programs at the store level
- Excellent understanding of international high end fashion, the luxury market and retail
- Conduct, field, and analyze market research and reports – consumer research and brand effectiveness studies, in particular tapping Bloomberg intelligence
- Experience in brand marketing or
- Experience working in a global matrix environment (with different external brands)
4
Skills For Employer Brand Strategist Resume
- Story-telling ability and/or aptitude to ask good questions, explain things clearly and succinctly, boil down relevant insights
- Capable of delivering effective client presentations
- Branding experience
- Media planning or client-focused strategic services experiences
- Marketing experience
- Maintain a high level of productivity and manage multiple competing priorities
- Planning experience is required
- Proven track record of award winning work (creative and strategic)
- Experience working on successful digital/social campaigns
5
Skills For Senior Manager Brand Strategist Resume
- Experience in Strategic Marketing or a related field, with an emphasis on brand and/or design strategy
- Preference for verbal identity and/or naming experience
- Planning experience is required, preferably in an agency environment
- Strong contacts and relationships with marketing decision-makers and influencers at mobile and technology companies and agencies
- Analyze brand performance and brand competitiveness to develop and recommend effective strategies based on research and analysis
6
Skills For Brand Strategist, India Resume
- Facilitating a collaborative, strategic and creative team by inspiring, listening to, editing, and molding the direction of the work
- Evangelizing market research and insights, making positioning recommendations, messaging hierarchy and content development, and more
- Distilling information into insightful, compelling and inspiring strategy
- Creating marketing strategy briefs that drive strategic creative development and providing strategic creative feedback
- Interpreting and applying business results and market research insights into marketing strategies
- Working with marketing and media partners to lead design of integrated marketing plans
- Mentoring other marketing specialists within Marketing
7
Skills For Director, Brand Strategist Resume
- Bring out the best in each other and always keep learning. I make my colleagues better
- Marketing and Sales knowledge and the ability to apply marketing and sales theories in practice
- Contributing to brand campaign strategy and concept development in collaboration with Buyer/Seller marketing and sometimes external agency partners
- Capturing and codifying Etsy’s brand attributes, tone, and personality into tools for the company
- Bring strategic thought leadership to marketing and brand challenges
- Developing and executing brand marketing programs
8
Skills For Heat Senior Brand Strategist Resume
- Translating consumer attitudes into new branding directions
- Reviewing market research to anticipate competitive and industry trends
- Consulting with development teams about market requirements and product features
- Helping the country sales director with larger scale initiatives that help grow Twitter’s presence in the market
- An understanding of current and emerging marketing and advertising trends
- Lead branding and marketing initiatives with Licensing partners, supporting all aspects of a licensed product launch
- A fresh perspective on social storytelling and is not afraid to push the boundaries in the pursuit of entertaining and informing prospects in creative new ways
9
Skills For Brand Strategist, Stanley Resume
- Influence with a diplomatic touch by creating processes, coordinating and collaborating throughout the company
- Develops sponsored content packages including pricing and markets proactive ideas to internal sales/marketing
- Be a thought leader, leading ongoing strategic discussions, and bringing new ideas and insights to clients along with competitive, user, and market insights
- Problem-Solver who is comfortable working in the “gray area” and coming out with clarity – having a knack for inspirational simplification
- Manages people which encompasses delegating tasks, teaching and mentoring
10
Skills For Group Brand Strategist Resume
- Work with Marketing to develop and implement marketing activities to maximize sales of aftermarket products
- Develops framework for deploying the brand strategy at the Tier III (Agent) level to insure adoption, compliance and embracing of the overall strategy
- Create compelling brand strategies, brand architectures, creative briefs, and packaging of brand communications across branded content, sponsorships and events
- A self-starter, able to work independently: shaping and delivering your own projects
- Passion for marketing storytelling
- Familiar with the content and branding of a television station and its supporting digital platform
- Work with sales and creative teams to build high impact integrated music based marketing platforms that drive brands’ marketing objectives
List of Typical Responsibilities For a Brand Strategist Resume
1
Responsibilities For Senior Brand Strategist Resume
- Strong script writing skills with an emphasis on branding and marketing
- Experience using customer insights to extend value, loyalty and to develop new, cohesive brand stories and enable fresh brand experiences
- Experience in at least one aspect of strategic planning or related field
- Three+ years of experience in at least one aspect of strategic planning or related field
- A conceptual mind that knows the difference between good ideas and great ones; an ability to help refine, nuance and defend the best ones
2
Responsibilities For Associate Brand Strategist Resume
- Experience as a brand planner or strategist at a creative agency, research company or relevant brand-based team
- Collaborating with Market Research and business units to guide development of market research stimuli
- This role is the transition period from being a day-to-day planner to becoming a planning director with full responsibility for an account
- Creative product expert and single pre-sale point of contact for sponsored content including working with content team leads on ideas and execution logistics
- Responsible for identifying and developing consistency across all sponsored content packages
- Leads the creation of materials showcasing sponsored content programs including awards submissions, case studies, and sizzle reels
- Build trust even when communicating a dissenting viewpoint
3
Responsibilities For Junior Brand Strategist Resume
- Position Live Nation as a strategic resource throughout client’s marketing team – both internal staff and external resources
- Speak at, and lead industry conference panels broadcasting Live Nation’s deep knowledge, success and expertise in the mobile and technology verticals
- Speak at, and lead industry conference panels broadcasting Live Nation’s deep knowledge, success and expertise in the CPG verticals
- Collaborate with internal personnel and external partners and apply strategic thinking
- Our renewed positioning for the Food theme in focus
4
Responsibilities For Employer Brand Strategist Resume
- Collaborates with the Creative Services Director to support the brand and vision of the marketing plan
- Assists in positioning our brand for the greatest amount of exposure in all major projects and outside media
- Coordinates with post sales content team, ensuring consistency in pre to post-sale transition
- Responsible for identifying innovative products and partnerships that lead to new sponsored content offerings
- Collaborate internally with multiple teams to shape marketing programs and campaigns that excite and engage consumers
- Participate productively in brainstorming sessions to develop strategic recommendations for clients
- Able to influence senior management decisions regarding design strategy and lead key discussions
- Conduct ongoing assessments of regional brand value
- Consult and mediate questions regarding application of brand guidelines
5
Responsibilities For Senior Manager Brand Strategist Resume
- Design and implementation of research projects to address client business issues, gain insight into target audiences and testing ad concepts
- Successful track record of working across different groups to influence change
- Knowledge of Microsoft Office including: Word, Excel, and Powerpoint
- Knowledge of business strategy and general marketing theory
- Scrappy and hungry approach; willing to do tasks both large and small
- Comfort in a fast-paced, changing environment that feels like a start up
- Great speaker and storyteller: Ability to present complex strategies and frameworks in a simple and engaging way
6
Responsibilities For Brand Strategist, India Resume
- Courage: Shows bravery in making decisions and stands by values and beliefs
- Work independently, while also contributing as a teammate
- Feel comfortable working enthusiastically in a dynamic design environment
- Update client media activity flowcharts
- Help in the develop presentation materials and other client deliverables, and maintain an editorial eye to ensure all client-facing creative concepts follow Twitter brand guidelines and effectively meet the marketer’s objectives
- Leverage industry expertise, market trends and deep knowledge of client’s needs to generate extensive client growth
- Work with AOL Advertising’s sales force to lead the development of specific ideas and guide in the development of key customer proposals, upfront meetings and strategy sessions
- Understand clients’ business goals and operational realities
- Work within a multidisciplinary design environment and to lead design teams to realize brand strategy through multiple media such as digital, print and environmental
7
Responsibilities For Director, Brand Strategist Resume
- An ability to support multiple projects simultaneously
- Travel to other Gensler offices and/or client project locations if needed
- Help to develop presentation materials and other client deliverables, and maintain an editorial eye to ensure all client-facing creative concepts follow Twitter brand guidelines and effectively meet the marketer’s objectives
- Monitoring digital, social, technology and consumer experience trends and their impact on consumers’ behavior to fuel thought leadership and effectively persuade and influence clients and agency partners at all levels of the organization to gain support and /or agreement on new digital opportunities
- Product portfolio & taxonomy
8
Responsibilities For Heat Senior Brand Strategist Resume
- Develop collaborative relationships across multiple work teams (internal and external)
- Effectively guide development of Assistant Strategist within Horizon as well as the industry at large, educating Assistant on Horizon’s principles, industry and media trends
- Contribute to performance reviews of Assistant Brand Strategist, identifying strengths and areas for growth
- Continue to strengthen understanding of media strategy and applications, arranging vendor presentations to learn about new media opportunities that could enhance clients’ media plan effectiveness
- Guide Assistant/Brand Strategist’s growth within Horizon, and the industry at large, providing education on Horizon best practices, media principals, industry
- Leads and participates in strategy development initiatives for clients and new business
- Understands the dynamics of the client’s business and the sector in which it operates leveraging this understanding to identify new business opportunities
9
Responsibilities For Brand Strategist, Stanley Resume
- Identifies opportunities to constantly improve the quality of thinking applied to client business
- Collaboration with an emphasis on reaching consensus with multi-functional teams
- Strategic Planning
- Creates new ways to think about the brand that solves its challenges
- Design and deliver brand programs, frameworks, methods and processes that establish and enhance IBM’s leadership
- Communication in person, over the phone, and via email
10
Responsibilities For Group Brand Strategist Resume
- Develop presentation materials and other client deliverables, and maintain an editorial eye to ensure all client-facing creative concepts follow Twitter brand guidelines and effectively meet the marketer’s objectives
- Manages strategic brand communication projects and a variety of consumer promotions to ensure successful translation of the brand strategy and objectives ensuring delivery on time and within budget
- Assists in strategic and creative marketing solutions that help connect the LENOX & IRWIN brands to specific target audiences and drive brand awareness
- Maintains a pulse on the retail environment, benchmark other brands, and come up with “big ideas” of new creative, yet cost effective in-store executions/promotions to market our products
- Effectively works cross-functionally and build relationships with a number of internal teams, from product to research to digital to Shared Services. Collaborates with peers to share best practices and manages strong relationships with geographically dispersed team members
- Uses appropriate and strategic decision-making and follows processes in a timely manner
- Ensures projects are tracking to timelines and budgets
- Ensures compliance of the brand standards and maintain consistency of all communication elements across the marketing based activities
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