Brand Director Resume Sample
Zane Roob
567 Leuschke Brook,
Detroit,
MI
+1 (555) 339 0997
Work Experience
Brand Director
02/2017
-
PRESENT
Boston, MA
- Balances facts with intuition to distill complex opportunities into compelling business cases
- Deploys discipline and process to improve impact and speed to market
- Category portfolio plan
- Category/ Brand Performance
- Channel/ Operating Plan
- Demonstrated success with marketing strategy and calendar development
- Demonstrated success defining brand and marketing opportunities based on consumer research
Global Brand Director
09/2011
-
09/2016
Boston, MA
- BS/BA in Marketing, Business, Advertising or a related field
- Coach and mentor to raise team’s ability to deliver and exceed expectations
- Brand Health KPIs (Brand momentum, Net Promoter Score, Spontaneous purchase intent)
- Efficient activation of consumer (MROI)
- Serve as “brand ambassador” for key franchise titles and work across the various local businesses to help drive overall long terms plans for brands via roadmaps to monitor progress, challenges and new opportunities. Align Theatrical, Home Entertainment, Licensing, Retail and Partnerships in key territories and optimize brands and business goals
- Work with Global Brand Marketing on managing the acquisition, cataloguing and distribution of sales materials/ film assets to local territories and select partners. Ensures all materials are distributed within a timely and secure manner (appropriate watermarks, assets memos, NDAs) via official distribution channels
- Help coordinate annual regional roadshows that are aimed to present the film slate to licensing agents, promotional agencies, key licensees, retailers and promotional partners
Brand Director, Global Smirnoff
06/2004
-
05/2011
Phoenix, AZ
- Extensive film marketing experience
- Broad international and relevant regional experience, gained across many different countries and territories
- Demonstrated management experience, with proven ability to lead, manage, train and motivate internal and external teams
- Strategic thinker with proven competencies in developing and executing marketing and brand strategies and tactics
- Excellent written and verbal communication skills with the ability to work closely with a wide range of individuals both internally and externally
- Excellent presentation skills, with the ability to develop clear and consistent messages to internal and external stakeholders
- Proactive and self-motivated, with the ability to work independently as well as within a team
- Flexibility to travel as and when required to fulfil the requirements of the role
- Film marketing experience
Education
Buena Vista University - Mason City Campus
1999 - 2004
Bachelor's Degree in Marketing
Professional Skills
- Excellent written and oral communication skills, including presentation skills and the ability to quickly establish rapport and credibility with the company’s executive team and leaders
- Excellent written and oral communication skills, presentation skills and exceptional project management skills
- Strategic thinking skills, with strong experience in designing integrated and holistic brand and communications strategies
- Proven leader with excellent people management and coaching skill as well as ability to operate autonomously
- Proven team leadership and employee management and development skills including performance management and assessment, and succession planning
- Proven skills and track-record in building world-class meaningful brands and communications
- Marketing, training, Medical Education skills an asset
How to write Brand Director Resume
Brand Director role is responsible for presentation, leadership, planning, organizational, research, design, organization, communications, games, analysis.
To write great resume for brand director job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Brand Director Resume
The section contact information is important in your brand director resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Brand Director Resume
The section work experience is an essential part of your brand director resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous brand director responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular brand director position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Brand Director resume experience can include:
- Demonstrated brand marketing experience and/or significant global marketing role on major brand
- Demonstrate a strong customer focus orientation with the goal of building and delivering solutions that meet customer expectations
- Have outstanding analytic and problem solving skills
- Management experience, with proven ability to lead, manage, train and motivate internal and external teams
- Retail experience in the luxury goods/fashion apparel sector
- Good team player with strong business acumen
Education on a Brand Director Resume
Make sure to make education a priority on your brand director resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your brand director experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Brand Director Resume
When listing skills on your brand director resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical brand director skills:
- Effective cross-functional project team leadership and influencing skills
- Building and maintaining relationships with peers and leadership, including effectively managing through a matrixed organization
- Outstanding listening and engagement skills
- Coaching skills to support employees’ competency and career development goals
- Operational marketing experience with focus on extensive product/brand management, including customer facing/sales experience
- Demonstrates strong leadership and stakeholder/matrix management, leading and influencing cross functions and markets
List of Typical Experience For a Brand Director Resume
1
Experience For Global Brand Director Resume
- Exercise thought leadership towards the bottler, being the main contact person for bottler’s Trade Marketing Director and Stills Director when it comes to still brands, to enable effective execution of the brand plans in the marketplace
- Strong written and oral communication skills, including ability to make persuasive presentations to senior management
- Communicate effectively inside and outside the organization
- Work with product directors to build optimal customer experiences and align product development roadmaps to those experiences
- Motivating markets and functions on a portfolio often not seen as high priority
- Significant healthcare professional marketing experience, including creation of sales materials, direct to physician marketing materials
- Direct experience in managing digital direct response marketing campaigns
- Solid track record with developing annual marketing plans, and 3 year integrated business plans
2
Experience For Product Brand Director Resume
- Channel / tactic understanding; Digital marketing experience
- Pharma / Biotech / Healthcare Industry Marketing experience with heavy preference for past brand or BU-affiliated marketing roles
- Work closely with game development leadership to build effective marketing initiatives and to evaluate regional proposals
- Global marketing experience either from an HQ or regional perspective
- Develop strong relationships with external agencies and create conditions to ensure inspirational marketing creativity and activation
- Strong knowledge of brand, consumer and commercial marketing strategies and their development
- Client-side Brand Marketing experience is required
3
Experience For Brand Director, Global Smirnoff Resume
- Experience working in relationship-based positions in New York, Los Angeles or Chicago highly desirable
- Proven cross-functional partnering capabilities, particularly with Medical Affairs
- Related work experience in healthcare industry Sales and/or Marketing
- Solid understanding of US payer and regulatory environment
- Past brand or Business Unit-affiliated marketing experience
- Immunology and/or Dermatology marketing experience
- Experience managing brands and creative agencies
- Experience working for brand or creative agency
- Previous experience as a Brand Director or Marketing Director, with a specific focus on brand management
4
Experience For Hkmx Brand Director Resume
- A strong creative flair with an innovative approach to solving problems
- Strategic and tactical marketing experience
- Experience leading through internal review committee (medical-legal-regulatory) process
- Experience in team management
- Understanding the brand and product: Having your finger on the pulse of the user experience, key partners, and industry trends
- Operate as global lead on clients HQ’d in France and collaborate with Partnership
- Developing and executing a data driven integrated brand strategy that drives demand and increases brand equity
- Gathering & Interpreting information
5
Experience For Global Brand Director FOX Networks Group & National Geographic Partners Resume
- Working with e-commerce specialists, and customer service representatives to enhance the customers’ brand journey
- Solving for gaps in plans to deliver Stills BP
- Understanding and application of Patient/Consumer Support Strategies and programs
- Benchmarking of the airlines’ IFE offering against other airlines regionally and globally
- Managing vendor relationships and procurement related requirements including contract scope of work and requisitions
- Knowledge and sensitivity to trends influencing marketing and communications in action sports and youth-marketing industry
- Oversight and shaping of account segmentation, value proposition, messaging, price/channel mix and sales force promotion strategy
- Broad exposure to developing and maximising external agency relationships
- Build and update the DNA of the brands by integrating feedback from the operational marketing and editorial brand strategy teams
6
Experience For Global Brand Director Castrol GTX & Transmax Resume
- Serve as the brand’s voice to the industry while maintaining relationships with top brands
- Global Brand Strategy & Planning
- Sports & Event Marketing
- Regional Marketing Plans & Activities
- A passion for video gaming and the World of Warcraft franchise
- Drive organizational alignment and simplicity in decision making
- Drive productivity by maximizing efficiencies of scale across market activations
- Act as key member of select Hemophilia and Neurology brand teams providing key US managed market insights to the brands
7
Experience For Allworx Brand Director Resume
- Partner with Business Insights (BI) in market research and performance reporting
- Develop market access plan through Market Access (MA) brand planning process (where to play, how to win and measures of success)
- Identify opportunities to support product commercialization that are aligned with brand strategy, continuously striving for innovation
- Continually look to drive holistic/360 deals that push a collaboration across licensing
- Oversee brand engagement and training activities
- Extensive International marketing exposure
8
Experience For NSW Brand Director Resume
- Deep passion for - and understanding of - youth culture; music, art, action sports
- Lead and manage marketing budgets and spend
- Assess the different projects, taking the market and competition into account
- Develop annual brand plan and oversight of executional, including promotional tools, monthly market/sales analysis, and sales force execution
- Management of multiple brands or entire business portfolios, often at varying stages of product life cycle
- Desires and seeks decision making responsibility
9
Experience For Associate Brand Director Resume
- Liaise with medical, regulatory and region and global marketing to develop lifecycle plan and medical strategy
- Able to make timely decisions even when facing ambiguity
- Thorough understanding of the biosimilar development process and necessary commercial touch points
- Deep understanding of the US Immunology ecosystem preferable
- Global Brand Creative & Tactical Initiatives
- Strong sense of ownership / self-starter. Doesn’t require formal authority or hierarchy to lead the conversations that the business requires. Able to navigate a clear path forward even at times of ambiguity
- Leading strategic direction of the brand: 3 year business plan, key drivers for growth, how this business affects/connects with overall brand and other product lines
10
Experience For Brand Director, Cannondale Resume
- Interact, network, build credibility for both themselves and the Nike brand
- Operate as global lead on clients HQ’d in UK and Europe and collaborate with Partnership Sales teams across US, Asia Pacific & Latin America to align sales efforts and maximize revenue
- Effectively manage and complete multiple priorities and projects simultaneously
- Strong presentation and leadership skills with the ability to sell-in and champion initiatives in a highly matrixed environment
- Work experience based in an international region or experience in directly managing international marketing teams
- Strategic thinker who is capable of mining insights and pain points from discussions with potential clients and identifying ways that Green Dot can uniquely solve the client’s business problems
- Experience guiding clients through an effective sales process, which includes: qualification, capabilities presentations, technical conversations, proposal development, and negotiation
- To define and develop a profitable long term strategy for the assigned portfolio of brands, in order to capture value growth , in co-ordination with senior GTR management and corresponding brand companies
- Travel requirement: Travel up to 30-40% (both domestic and international)
List of Typical Skills For a Brand Director Resume
1
Skills For Global Brand Director Resume
- Enterprise mindset and focus; strong process skills and ability to effectively work in a matrixed organization with cross-functional teams
- Excellent analytical, problem solving, communication & organizational skills required
- Proven experience in development of successful television advertising, managing large advertising budgets, and complex timelines
- High level strategic & analytical thinking, communication, negotiation, team & relationship building skills
- Proven experience as a Brand Manager with the main responsibility of definition of Marketing Plans
- Strong experience in strategy definition and plan execution
- Demonstrated use of insights to deliver effective marketing strategies
2
Skills For Product Brand Director Resume
- Proven experience and knowledge of a broad base of external customers including patients, prescribers, payers, providers
- Effective stakeholder and relationship management experience; able to interact and build trusted relationships with multiple levels
- Influencing senior leadership in order to increase effectiveness of all activities, thus driving revenue and strengthening brand in the marketplace
- Experience in managing a portfolio of products, demonstrating and understanding of brand architecture and portfolio positioning
- Able to self-manage time, prioritizing and balancing across multiple competing demands
- Previous experience representing US-specific Pricing &Reimbursement strategies and/or analysis-driven contracting strategies
3
Skills For Brand Director, Global Smirnoff Resume
- Direct experience in managing mobile and digital marketing campaigns
- Experience working on co-marketing programs with major consumer brands
- Responsible for defining and creating the direction for a positive customer experience
- Develop a compelling evidence-based payer value proposition framework and core promotional messaging
- Demonstrated success in developing and implementing communication plans for company brand
- Experience in managing and implementing sports and sponsorship contracts and commitments
4
Skills For Hkmx Brand Director Resume
- Experience in developing advertising and agency management
- Experience working with creative and media agencies
- A strong foundational understanding of both consumer research and business analytics
- Experience working with fashion and/or lifestyle brands (homeware, design, food etc)
- Experience working directly with product development
- Work with Planning & Analytics team to leverage best-in-class tools to measure and evaluate the impact & effectiveness of initiatives
- E-commerce experience in building programs that transform business models
5
Skills For Global Brand Director FOX Networks Group & National Geographic Partners Resume
- Experience in global brand building
- Social media and multicultural experience
- Exhibits a preference for quicker and sound decisions. Exercises good judgment
- Build Strong Brand Equity and brand voice
- Multi-unit restaurant and/or upscale grocery experience highly desirable
- High level agency management experience
6
Skills For Global Brand Director Castrol GTX & Transmax Resume
- Lead US MAST to strengthen evidence generation and translation for the payer audience
- Partners with cross-functional internal teams and external marketing firms to collect data and assess the effectiveness of various plans and programs
- Coordinate with Contracting, Channel & Account Management group to validate opportunities
- Strong sense of urgency and ability to generate exceptional results by driving performance and collaborating across boundaries
- Manage external agencies to ensure excellent execution of marketing programs aligned with brand strategic imperatives
- In-line brand marketing experience
- Broad commercial experience including pre-launch
- Strong leadership attributes to generate commitment and constructively resolve issues
- Leading key brand measurement initiatives including analyzing/interpreting this research and applying learnings to drive marketing strategy; and,
7
Skills For Allworx Brand Director Resume
- Leading, managing, and coaching resources including hiring and performance management
- Maintaining knowledge of branding trends and applying new thinking and innovation to programs
- Directing efforts as both an individual contributor and team leader while identifying and addressing client needs
- Shaping commercially viable and interesting licensing opportunities
- Bring an in-depth understanding of the licensing industry and/or product development
- Contributing to the strategic growth of the business, playing a key role in the Group Management team
- Communicating value of campaigns, promotions and promotion results to Sales by collaborating with the B2B team re: Sales communications
- Maximizing the value of the biosimilar commercialisation while ensuring alignment with OBU combination strategies
- Influencing stakeholders across functions and spaces towards a One Team mind-set
8
Skills For NSW Brand Director Resume
- Meeting with a variety of talent to understand their creative goals and help shape their commercial ones
- Seeking out the right brand/ licensees to fulfill projects
- Planning, M&E and Analytics/Consumer Knowledge
- Creating promotions that drive brand goals
- Understanding of the R&D process and importance of integrating commercial and development strategy and plans
- Familiar with defining consumer segments and crafting targeted marketing campaigns toward those segments
- Leverage expertise from BI, the field and channel marketing, continuously update and inform brand of shifting market dynamics to inform decision making
- Ensure value proposition resonates with key MA channels and partner with channel marketing team to pull through messaging in customer-facing materials
- Oversees the teams responsible for developing and maintaining the company brand, including Brand, Creative, and Promotions
9
Skills For Associate Brand Director Resume
- Works with Training/Education and Merchandising/store design teams to create and schedule Brand training and sales seminars
- Proficient in creating and presenting persuasive presentations of ideas and strategies in keynote/InDesign/Powerpoint to key brand stakeholders
- Continual oversight on all aspects of the project development - ensuring clarity of reporting and continual dialogue
- Lead relationship with key agencies (Creative, Media, PR, Digital..) driving collaborative process and maximizing quality of deliverables across agency roaster
- 'Benchmarks the competition and keeps up-to-date on marketing trends in order to lead the research and development of new creative and branding initiatives
- Responsible for developing the brand strategy and operationalizing it into tactical launch plans for pre-launch & up to 3 years post launch
10
Skills For Brand Director, Cannondale Resume
- Responsible for building and training local commercial teams
- Manage brand measurement and tracking using KPIs
- Adept at working with diverse personalities, in person and via long
- Develop and Implement Global Marketing Plans
- Work with regional GM’s to determine brand positioning per market
- Work with the data team to develop customer profiling across all brands
- Develop, retain, motivate and recruit Consumer marketing talent
- Contribute to the development of capability of insights-based strategy and marketing within and beyond the brand team
List of Typical Responsibilities For a Brand Director Resume
1
Responsibilities For Global Brand Director Resume
- Internal Communications:Build an Internal Communications team to work with Bain Leadership on campaign creation, message development, execution and measurement. Develop and execute new and innovative internal communications campaigns to reinforce Bain’s reputation, expertise, values and “results” heritage through new formats and channels
- Proven track record to effectively manage multiple projects at a time, and prioritize workload
- Demonstrated management skills – both externally and internally
- Effectively managing budgets within guidelines
- Developed communication & diplomacy skills required to negotiate internally and externally at high levels
- Experience in complex buy and bill environment, including demonstrated ability to create differentiated solutions
- To effectively lead and develop the capability of a talented team
2
Responsibilities For Product Brand Director Resume
- Collaborate effectively across disciplines, teams, regions
- Understanding and experience of brand development and brand strategies (segmentation, positioning, branding, messaging, monitoring)
- Experience in leading and motivating agency partners to deliver high impact marketing initiatives
- Brand development, message development, affiliate and external engagement, optimizing customer experiences, and tracking perceptions
- Demonstrated ability of leading teams and demonstrating an ability to get results through others
- Develop and oversee the Media Go-to-Market plan across our different stage markets, accelerating the effectiveness of our growth drivers, applying media first
- Establish a standard for categorizing and prioritizing Late Stage Products
3
Responsibilities For Brand Director, Global Smirnoff Resume
- Marketing/industry experience and/or successful completion of at least two P4 marketing assignments
- Proven track record of managing agencies efficiently and respectfully to achieve outstanding execution on time
- Collaborative and strong team player capable of working virtually with a global team
- Solid Knowledge of Marketing
- Extensive working experience in China
- Multi-market or multi-cultural experience
- Partner with Guest Experience team to deliver innovations to Kimpton's guest journey driven by property type and segment
4
Responsibilities For Hkmx Brand Director Resume
- Creates global brand strategy with priority markets and revenue goals; Presents and gains alignment from Global Consumer Strategy Council (GCSC)
- To deliver strong commercial success and consumer engagement
- A proactive approach with high levels of creative ability together with a strong passion for exceptional consumer engagement
- High levels of gravitas, energy and commercial awareness together with a proven ability to influence key stakeholders
- Prioritize brand opportunities
- Assessing new promotional delivery methods, obtaining appropriate reviews and approvals, and completing appropriate documentation
- Influencing markets and OUs to accept standardized and globally simplified solutions
5
Responsibilities For Global Brand Director FOX Networks Group & National Geographic Partners Resume
- Delivering impactful results
- Understanding brand strategy and volume/profitability goals and works with Brand Directors to activate brand and establish objectives
- Cultivating proficiency for UCB on in-office administration models preparing for evolving US healthcare environment
- Evaluate pricing and calendar decisions and analyze customer purchasing patterns to assist with pricing and promotion decisions
- Strategy and Program Development (leading annual brand/marketing planning)
6
Responsibilities For Global Brand Director Castrol GTX & Transmax Resume
- ) of progressive roles involving leading global brand and marketing functions
- Analysis of United’s existing ‘Private Screening’ IFE Brand
- Create a Content Marketing framework for the Content Programming Strategy to work with
- Research and develop marketing calendar designed to improve brand perception while maximizing long-term sales growth
- Work with global team to identify key processes and market signals indicating a product has moved or is shifting from growth to late stage
- Accountable for leading the team and agency through the creative and production process, as well as delivering integrated mass-media campaigns where applicable
- Accountable for a multi-million dollar operating budget and making decisions on how best to deploy that budget to deliver the best return on investment
- Interact and work closely with the sales force to identify new opportunities in educating and developing new promotional materials for HCP customers
7
Responsibilities For Allworx Brand Director Resume
- To participate in the company's long-term strategic plan by clarifying the role of the brand portfolio within the company and managing the resources assigned
- Continuously refining and developing key promotional performance metrics. Analyzes results and makes recommendations for improvements based on analysis
- Video: Expand Global Video’s commercial role in multi-media proposals and client work, collaborating with Bain’s Design lab
- Visual Design: Develop new, high impact communication and visual design for Bain’s client/ commercial touchpoints, including client work
- Cyramza US Marketing Director, Lung is responsible for the overall marketing of Cyramza for Non-small cell lung cancer. This would include US key player strategy development (including TL, HCP, and consumer), channel strategy, tactical plan execution, and creating exceptional customer experiences
- This role is responsible for current marketing for Cyramza’s indication in 2nd line Non-Small Cell Lung Cancer all launch preparedness for the brand’s 1st line NSCLC indication (data release in June 2019)
- Broad experience in marketing
8
Responsibilities For NSW Brand Director Resume
- Lead medical / marketing integration and coordinate key external touch points: congresses, commercial advisory boards, thought leader engagement
- Lead agency selection, onboarding, and relationship management
- High level working knowledge of relevant design software platforms
- Over 5 years working with blue chip organisations
- Build new connection models (physical, digital, technological..) creating new business partnerships
- Inspires GBT comms team, agencies and market teams on developing breakthrough content initiatives
- Develop a POV in partnership with markets on new online and offline partnerships including media partners, customers, digital retailers, and influencers
- Assist the company in identifying opportunities to drive perception improvement, share, and profits
9
Responsibilities For Associate Brand Director Resume
- Define metrics, timing and factors to classify brands as “late stage”
- Establish a capability and process for transitioning products in portfolio from growth into late stage based on agreed upon criteria
- Understand appropriate Marketing and Medical interactions
- Interpret published data and look for marketing implications
- Accountable to lead the development, testing and selection of creative campaigns to execute against the Dermatology Physician/Healthcare Professional Strategy
- Serve as a key member of the commercialization team and contribute new ideas and approaches to help build cutting-edge commercial platforms
- Thorough understanding of the brand development process and necessary commercial touch points
- Develop new brand tools and evolve existing ones to help us scale and grow globally
- Oversee Kimpton brand, ensuring it is accurately portrayed and represented in all touchpoints internally and externally
10
Responsibilities For Brand Director, Cannondale Resume
- Manages relationship with global advertising agency; develops and qualifies communication sufficient to deliver growth goals in global growth markets
- Work closely with Trade and Insight teams to deliver world class marketing strategies
- Extensive brand marketing exposure with premium Drinks or FMCG brands at a senior level
- A passion for video gaming
- Develop, retain, motivate and recruit marketing talent
- Commercial ability to bring in new talent and brands
- In Foodservice and Food industries in a visual merchandising capacity
- Bold thinking, tenacity and an agile approach which would suit someone with an entrepreneurial mind-set
- Provide direction on annual budget planning
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