Audience Marketing Manager Resume Sample
Taylor Vandervort
5520 Diego Points,
Chicago,
IL
+1 (555) 766 1705
Work Experience
Audience Marketing Manager
05/2016
-
PRESENT
Boston, MA
- Constant innovation on how to globally scale programs, leveraging our digital assets and global field teams. Work with our subsidiaries around the world, empowering the Field marketing efforts who are your ‘feet on the street’ locally bringing our programs to life
- Defines segment audience priorities for the sales region’s new and existing customer audiences
- Strong understanding and experience in business-to-business marketing directly to clients, and throughout the media ecosystem
- Professional experience in business and/or enterprise marketing, and/or 10+ years of professional experience working for a media or a creative agency in a Communications Planner or Strategic Account Planning or Management position with experience working on vertical specific business
- Strong project management, communication, and storytelling skills
- Translate complex capabilities into simple and intuitive communications
- Significant experience working in a large, highly matrixed team but comfortable working autonomously
- Understand Enterprise marketing Team’s strategic position and deliver Insights on Global and Local Marketing execution supported by data
Senior Audience Marketing Manager
12/2012
-
03/2016
Chicago, IL
- Own Enterprise Story track at WW Executive Briefing Center (EBC) partnering with Executive Engagement team, advise, train and support Microsoft’s top speakers at EBC to pitch One Commercial story to customers
- Strategic thinker and storyteller who’s also not afraid to be execution-oriented
- Participate as District LT member and represent all FSLT landed marketing activity and resources; measure and communicate: marketing impact (Known prospects, MAQLs, SQLs), District consumption of marketing programs, and stalled/aging MAQL’s/SQL’s for seller action
- Project management related experience, ideally in Audience or Product Marketing
- Design and execute CIO strategic program for the Americas region, with refinements to support segment and regional unique characteristics
- Operationalize the plan through marketing tactics that align to segmentation model and account profiles. Lead and collaborate with others in defining the framework for execution
- Work with Executive Nurture team to establish the nurture and communications strategy, and across the Integrated Marketing organization to deliver a cohesive experience aligned with the customer journey
- Be the domain expert of CIO and Executive marketing within Americas, and share expertise and knowledge with Segment and Regional Marketing as well as other internal stakeholders
- Ensure alignment across Field and Segment Marketing, Sales and all functional groups; maintain a cadence of communication and quarterly business reviews to provide visibility to the Executive Program
Multicultural Audience Marketing Manager
05/2008
-
06/2012
Philadelphia, PA
- Scan the marketplace for industry and market trends, competitive events, and drive continuous improvement to our executive engagement program, and Americas VMworld program
- Lead operational excellence in program and events execution, tracking and reporting of relevant KPIs and progress of engagement with CIO and other key executive roles
- Establish and manage annual and quarterly budget. Tie spend against outcomes
- Development of audience marketing strategy across CIO/C-Level and IT Executives
- Experienced and sophisticated in the design, planning and execution of strategic events – from high-touch customer intimate formats to large, energizing productions for different audience types
- Stellar communication and writing skills, as well as providing direction on relevant content and programming for executive events
- Has an executive presence, business acumen and a strong work ethic
- Critical thinking and strategic problem-solving skills
Education
University of North Carolina at Asheville
2004 - 2008
Bachelor's Degree in Marketing
Professional Skills
- Demonstrated experience working creatively and resourcefully, with impeccable project management, problem-solving, and organizational skills
- Demonstrated expert skills in troubleshooting, analysis and logic
- Enjoys drawing insights from data, and strong in Excel and Powerpoint skills
- Organization, communication, negotiation, and problem-solving skills
- Results oriented and good decision making skills
- Strong collaboration spirit and demonstrated success in achieving objectives through partnership and influence of others
- Experience measuring and optimizing campaigns on the fly, and/or analyzing and reporting on results to inform future decisions is required
How to write Audience Marketing Manager Resume
Audience Marketing Manager role is responsible for events, analytical, marketing, reporting, design, research, digital, programming, automation, storytelling.
To write great resume for audience marketing manager job, your resume must include:
- Your contact information
- Work experience
- Education
- Skill listing
Contact Information For Audience Marketing Manager Resume
The section contact information is important in your audience marketing manager resume. The recruiter has to be able to contact you ASAP if they like to offer you the job. This is why you need to provide your:
- First and last name
- Telephone number
Work Experience in Your Audience Marketing Manager Resume
The section work experience is an essential part of your audience marketing manager resume. It’s the one thing the recruiter really cares about and pays the most attention to.
This section, however, is not just a list of your previous audience marketing manager responsibilities. It's meant to present you as a wholesome candidate by showcasing your relevant accomplishments and should be tailored specifically to the particular audience marketing manager position you're applying to.
The work experience section should be the detailed summary of your latest 3 or 4 positions.
Representative Audience Marketing Manager resume experience can include:
- Experience managing marketing budget with high fidelity and accountability, ability to analyze and report on results to inform future budget investment
- 5+ yrs. of marketing experience required, preferably in digital marketing
- Experience in marketing and product strategy
- Experience managing multiple tasks, projects and deliverables in parallel to efficiently achieve high impact required
- Untethered to the past and a strong bend towards innovation
- Project management and organization experience
Education on an Audience Marketing Manager Resume
Make sure to make education a priority on your audience marketing manager resume. If you’ve been working for a few years and have a few solid positions to show, put your education after your audience marketing manager experience. For example, if you have a Ph.D in Neuroscience and a Master's in the same sphere, just list your Ph.D. Besides the doctorate, Master’s degrees go next, followed by Bachelor’s and finally, Associate’s degree.
Additional details to include:
- School you graduated from
- Major/ minor
- Year of graduation
- Location of school
These are the four additional pieces of information you should mention when listing your education on your resume.
Professional Skills in Audience Marketing Manager Resume
When listing skills on your audience marketing manager resume, remember always to be honest about your level of ability. Include the Skills section after experience.
Present the most important skills in your resume, there's a list of typical audience marketing manager skills:
- Demonstrated self-starter with the ability to work independently and effectively in an ambiguously defined and remote environment
- Good communicator at senior levels internally and externally (and proven impact at these levels)
- Experience in a B2B marketing role focused on running marketing campaigns and demand generation
- Experience managing marketing budget or sales targets required, including ability to analyze and report on results to inform future budget investment
- Experience in driving process diagramming
- Proven ability to present to audience on a technical topic, simplifying and exciting them to action
List of Typical Skills For an Audience Marketing Manager Resume
1
Skills For Senior Audience Marketing Manager Resume
- Develop, maintain and present regularly the ‘Plan of Record’ for key priorities
- Define accountabilities (Key Performance Index/KPIs) and track and measure return on marketing investment (m-ROI) using our unified marketing dashboard
- Creative problem solving to help us get critical messages out in a meaningful way to a smart and discerning audience
- Record of accomplishment in managing across multiple projects and deadlines while keeping cool under stress
- Own the engagement end-to-end, including budget and vendor management, content strategy, communication, event execution, analysis, reporting, and socialization
- Manage marketing investment, forecast accuracy, and budget reporting across internal tools
2
Skills For Audience Marketing Manager SMB & EDU Resume
- Ambitious self-starter, eager to dive right in and optimize the platform along with marketing operations processes and practices
- Assist Group Director with Journal of Light Construction (JLC) magazine and JLC Field Guide marketing and customer retention efforts
- Drive the Audience strategy and be responsible for identifying analytical opportunities to drive insight generation. Other initiatives/projects as needed
- Establish and build relationships with senior executives, Sales and Marketing
- Masters and thrives in a fast-moving, dynamic culture
- Own the North America automation performance analysis and update to leadership during business reviews
- Apply a growth mindset to learn from other regions, disciplines, and business groups to enhance existing programs and identify potential opportunities
- Passion to improve process, streamline technology, and improve performance
3
Skills For Multicultural Audience Marketing Manager Resume
- Identifies and prioritises gaps in the marketing strategy and develops solutions that increase the product-line market opportunity in the current and future fiscal years
- Establish a sustainable world class multi-year marketing plan that fully leverages the marketing engines - covering content & channels, social media, relationship marketing, advertising, PR as well as holistic data management & reporting and strategic 3rd party partners
- Building and delivery of effective plans that fully leverages all internal stakeholder channels and initiatives with clear, outcome driven prioritisation and investment for both the existing FY outcomes but also the platform to support the years 2 and 3 strategy
- Strong partnership with the audience engagement team to ensure customers journeys are delivered
- Market and product insight through deep understanding of the technical and business audiences that impact on decisions made about Cloud platform utilization and deployment
- Good understanding of the cloud platform products with strong understanding of competitive technologies; use of marketing models and methods to inform the business decision making from the insights gained
- Comprehensive reporting to enable performance tracking of our marketing activity and to derive insight and inform our plans
4
Skills For UKI Audience Marketing Manager Resume
- Fiscal accountability – conforming to all policies
- Develop and lead SMB and Education marketing strategies for Microsoft physical stores that differentiates and moves the business forward
- Delivery on owned DX metrics
- Build amazing relationships with internal Microsoft partners (Corporate Marketing Group (CMG), US and CAN Subsidiaries, Education Marketing Team etc.) to ensure our Store’s strategy is inclusive of our partners strategies and priorities
- Serve as central point of contact for Store’s physical store experiences and marketing for all SMB and EDU audience marketing moments and campaigns
5
Skills For Senior Audience Marketing Manager Dx Resume
- Prepares issue split instructions based on demographic and advertising breaks
- Work collaboratively and act as ‘One Team’ with other marketing teams and colleagues
- Manage issue fulfillment bureau issue closes, approve final circulation summary and issue split counts
- Prepares print order instructions for magazine printer
- Understanding of marketing thought leadership and knowledge of effective marketing strategies, tactics and portfolio investments to maximize return on marketing investment
- Readiness to negotiate with multiple stakeholders and make a case for recommended strategy and willingness to accept and incorporate feedback
6
Skills For Audience Marketing Manager, Digital Resume
- Drive results through multiple cross-group layers and identify opportunities to partner on cross-group initiatives to achieve joint or complementary goals
- A team player with the leadership chops to take initiative on big challenges, establish a plan and spark people’s best thinking and work
- Measure and optimize campaigns on the fly
- Self motivated and tenacious
- Passion for the impact technology can make to people’s lives
- Special projects as assigned by Senior VP or Group Director
- A strong focus on teamwork and collaboration. We are looking for a team member who listens, offers opinions, connects the dots and ultimately makes thoughtful decisions to get things done
7
Skills For UK Audience Marketing Manager Resume
- Bring order to chaos. With so much going on at any given time, the ability to prioritize, organize and move quickly is key, while keeping an eye on quality throughout
- Experience in IT/Technology or Hospitality industry
- Working with SEM Director on strategy, plan, roadmap and implementation of proper remarketing lists, convertor lists and campaign combinations across multiple channels like SEM and OLV
- Champion our customer segmentation, targeting and personalization strategizes by ensuring unique, relevant experiences for users by analyzing and optimizing audience targets
- Build and Maintain lists and combination that are normalized across regions. Work with Regional SEM Managers for best optimization of campaign list combinations
- Manage the Customer Targeting Lists day to day ownership. Get the most from the platform tools, using array of marketing and research to ensure we have the best lists available, and share data effectively
- Test, analyze and iterate various programs to improve the sales utilization of customer enablement and experiences
8
Skills For Audience Marketing Manager Resume
- Collaborate with SEM Regional Leaders to execute SEM audience targeting campaigns
- Own the list infrastructure to enable proper execution, reporting and analysis that is aligned with global and market KPIs
- Proactive, self-motivated professional who has a keen eye for detail but does not lose sight of the bigger goal
- Realize and define the North America managed automation opportunity. Collaborate with the relevant parties and business groups to develop and execute upon the strategy
- Partner with Sales, Customer First Program (CFP) and Marketing to design a creative event engagement strategy that engages and educates customers, drives feature adoption and revenue, and is turn-key scalable
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